+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Gardening in China

  • ID: 339807
  • Report
  • April 2020
  • Region: China
  • 16 pages
  • Euromonitor International
1 of 2
The gardening category registered significant growth in 2019 resulting from its low base and Chinese consumers’ increasing appreciation of gardening. Consumers’ increasing fondness for sharing aspects of their lives on social media has helped to accelerate the rise in popularity of gardening, particularly a growing interest in the aesthetics of gardening, which goes hand-in-hand with a broader interest in design and domestic aesthetics.

The Gardening in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Gardening in China

List of Contents and Tables

HEADLINES

PROSPECTS
  • Health and wellness trend bolsters interest in gardening
  • Indoor plants compatible with modern urban demand
  • Smart gardening beginning to emerge
COMPETITIVE LANDSCAPE
  • A very fragmented category
  • Zhejiang Hongyue Horticultural Corp extends lead
  • WFM targets demand for convenience with new pot
CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2014-2019
  • Table 2 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 4 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 5 Distribution of Gardening by Format: % Value 2014-2019
  • Table 6 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Growth hit by sluggish property market and policy developments
  • Trend towards one-stop shop convenience and cross-category development
  • High level of fragmentation, but steady process of consolidation continues
  • Store-based specialists remain dominant but forced to respond to rapid rise of e-commerce
  • Upmarket trend to support further value growth
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2014-2019
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 10 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 12 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 13 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 14 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll