Gardening in India - Product Image

Gardening in India

  • ID: 339812
  • Report
  • Region: India
  • 12 pages
  • Euromonitor International
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Gardening is a relatively niche category in India. Most consumers do not take up gardening in the country due to low awareness. Those that take up gardening as a hobby also tend to give up after a few years as they do not know the tips and techniques to maintain it. Furthermore, consumers do not tend to spend much on products like plant protection and growing media as they are not aware of their usage.

The publisher's Gardening in India report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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GARDENING IN INDIA

Headlines
Prospects
Low Consumer Awareness About Gardening Impacts Sales
Urban Consumers' Focus Shifts Towards Organic Cultivation
Competitive Landscape
Gardening in India Remains Fragmented
Gardening in the Country Remains Highly Unorganised

Category Data

Table 1 Sales of Gardening by Category: Value 2012-2017
Table 2 Sales of Gardening by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Gardening: % Value 2013-2017
Table 4 LBN Brand Shares of Gardening: % Value 2014-2017
Table 5 Distribution of Gardening by Format: % Value 2012-2017
Table 6 Forecast Sales of Gardening by Category: Value 2017-2022
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Sales Register Modest Growth
Government Initiatives Impact Growth of Home Improvement Products
Widely Unorganised Home and Garden Slowly Shifting in Favour of Organised Players
Home and Garden Specialist Retailers Remains the Preferred Channel
Increasing Involvement in Buying Home Products To Boost Sales

Market Data

Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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