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Gardening in India

  • ID: 339812
  • Report
  • May 2020
  • Region: India
  • 16 pages
  • Euromonitor International
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With the increase in pollution levels since 2015, especially in metro cities, Indians are becoming more concerned about their health. This is leading them to make a conscious effort to grow plants, not just outdoors but also indoors. They are willing to spend on plants such as Devil’s Ivy (or Golden Pothos), which is claimed to improve indoor air quality by removing indoor pollutants such as formaldehyde, benzene, xylene and carbon monoxide and humidifying spaces.

The Gardening in India report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Home Improvement and Gardening.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Gardening in India

List of Content and Tables

Headlines

Prospects
  • Uptake of a greener lifestyle seen in the rising popularity of terrace gardens
  • Easy availability of products boosts gardening sales
Competitive Landscape
  • Gardening remains largely unorganised
  • Sellers are more than sellers
Category Data
Table 1 Sales of Gardening by Category: Value 2014-2019
Table 2 Sales of Gardening by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Gardening: % Value 2015-2019
Table 4 LBN Brand Shares of Gardening: % Value 2016-2019
Table 5 Distribution of Gardening by Format: % Value 2014-2019
Table 6 Forecast Sales of Gardening by Category: Value 2019-2024
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

Executive Summary
  • Growth slows in line with GDP, but remains positive in home and garden
  • Health features and increase in smaller households helping sales
  • Ikea the most dynamic company in 2019
  • Home and garden specialist retailers dominates but e-commerce gaining share
  • Further growth expected over the forecast period, but consumers could rein in their spending
Market Data
Table 8 Sales of Home and Garden by Category: Value 2014-2019
Table 9 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 11 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 12 Distribution of Home and Garden by Format: % Value 2014-2019
Table 13 Distribution of Home and Garden by Format and Category: % Value 2019
Table 14 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

Coronavirus (COVID-19)

Definitions

Sources
Summary 1 Research Sources
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