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Gardening in Sweden

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    Report

  • 19 Pages
  • May 2025
  • Region: Sweden
  • Euromonitor International
  • ID: 339819
In 2024, Sweden's gardening market registered a decline in current value terms, amid ongoing economic and environmental pressures. Persistently high inflation and elevated interest rates continued to squeeze household budgets, leading many consumers to scale back on discretionary purchases. At the same time, periods of heavy rainfall and localised droughts led to inconsistent growing conditions, undermining home-grown food production and demand for watering systems.

The Gardening in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Challenging economic environment and adverse weather conditions place downward pressure on gardening
  • Brands make efforts to engage consumers with attractive promotions
  • Retailers turn towards online sales to reach a wider audience
PROSPECTS AND OPPORTUNITIES
  • Brands to invest in LoT sensor technologies to pre-empt changing weather conditions
  • Shift towards battery-powered products aligns with sustainability goals
  • Brands to increasingly leverage e-commerce to boost customer engagement
CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2019-2024
  • Table 2 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 4 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 5 Distribution of Gardening by Format: % Value 2019-2024
  • Table 6 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME AND GARDEN IN SWEDEN
EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources