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Home Furnishings in Germany

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    Report

  • 28 Pages
  • May 2025
  • Region: Germany
  • Euromonitor International
  • ID: 339842
In 2024, home furnishings in Germany experienced a significant decline in value sales, primarily due to a combination of economic and geopolitical challenges. The weak economy, combined with low consumer confidence, contributed to reduced spending across various home furnishings. In addition, the volatile geopolitical situation in Europe and elsewhere created a sense of insecurity, further dampening consumer willingness to invest in non-essential items.

The Home Furnishings in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Furnishings market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Despite overall decline, eco-conscious home textiles and lighting show resilience
  • Affordability, sustainability, and smart home innovations drive home furnishings
  • German retail evolves with omnichannel strategies, affordability, sustainability, and tech-driven experiences
PROSPECTS AND OPPORTUNITIES
  • Smart, eco-friendly home furnishings and multifunctional barbecues are expected to appeal
  • Philips Hue and Ikea expand smart lighting and design collaborations in Germany
  • Future of home furnishings in Germany relies on omnichannel strategies and innovation
CATEGORY DATA
  • Table 1 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 2 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 5 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 6 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME AND GARDEN IN GERMANY
EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2019-2024
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources