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Home Furnishings in Italy

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    Report

  • 22 Pages
  • May 2025
  • Region: Italy
  • Euromonitor International
  • ID: 339846
Value sales of home furnishings decreased in Italy in 2024, following robust growth in 2023 that was supported by government renovation incentives. This value decline was particularly notable in sitting furniture, as the furniture bonus threshold was reduced from EUR8,000 to EUR5,000, prompting many homeowners to delay purchases.

The Home Furnishings in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Furnishings market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home furnishings records a decline as consumer postpone purchases
  • Ikea Italia Retail Srl improves its lead, offering a wide range of innovative products
  • Homewares and home furnishing specialists lead distribution in 2024
PROSPECTS AND OPPORTUNITIES
  • Home furnishing is expected to be challenged by ongoing macroeconomic pressures
  • Window coverings are expected to decline as consumer preferences evolve
  • Sustainability is projected to drive innovation in home furnishings in Italy
CATEGORY DATA
  • Table 1 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 2 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 5 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 6 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME AND GARDEN IN ITALY
EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2019-2024
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources