Hot Drinks in China

  • ID: 339854
  • Report
  • Region: Asia, China
  • 32 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Anxi Tea Co Ltd
  • China Tea Co Ltd
  • Guangxi Shiru Tea Co Ltd
  • Nestlé (China) Ltd
  • Nutrexpa Tianjin Co Ltd
  • Tsit Wing Coffee Co Ltd
  • MORE
Hot drinks in China continued to post steady retail volume and current value growth in 2017, albeit slightly weaker than that seen in previous years. Slower growth can be mainly attributed to saturation in coffee and other hot drinks, as well as increasingly fierce competition from RTD drinks as more consumers are switching to the latter as a result of ever busier lifestyles.

The Hot Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Anxi Tea Co Ltd
  • China Tea Co Ltd
  • Guangxi Shiru Tea Co Ltd
  • Nestlé (China) Ltd
  • Nutrexpa Tianjin Co Ltd
  • Tsit Wing Coffee Co Ltd
  • MORE
HOT DRINKS IN CHINA

List of Contents and Tables
  • Executive Summary
  • Hot Drinks Continues To Grow Steadily in Spite of Intensifying Competition From Rtd Formats
  • Trading Up Trend Strongest in Coffee
  • Nestlé (china) Continues To Lead A Fragmented Market
  • Trading Up Trend Leads To the Launch of New High-end Products
  • Further Stable Growth Anticipated Over the Forecast Period
  • Market Data
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
  • Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
  • Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
  • Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  • Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  • Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  • Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Category Records Modest Retail Volume and Current Value Growth Following A Flat Performance in 2016
  • Growing Coffee Culture Fuels Sales of Fresh Coffee in Both the Retail and Foodservice Channels
  • Trading Up Trend Supports the Strong Growth of Fresh Ground Coffee Pods
  • Competitive Landscape
  • Nestlé (china) Continues To Dominate the Category
  • Illycaffè Shanghai Registers the Strongest Value Sales Growth
  • Multinational Players Maintain the Upper Hand
  • Category Data
  • Table 25 Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 26 Retail Sales of Coffee by Category: Value 2012-2017
  • Table 27 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 28 Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 29 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2013-2017
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2014-2017
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2017-2022
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
  • Table 37 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022
  • Headlines
  • Prospects
  • Internet To Help Drive Tea Growth Over the Forecast Period
  • Mid- To High-end Teas Set To Become Mainstream Thanks To Rising Product Awareness and Consumer Knowledge
  • Competitive Landscape
  • Leading Players Try To Reach Young Consumers To Drive Sales Growth
  • Cooperation Between Tea Companies To Expand Product Lines
  • Companies With A Clear Positioning and Better Understanding of Consumers To Gain Ground Over the Forecast Period
  • Category Data
  • Table 38 Retail Sales of Tea by Category: Volume 2012-2017
  • Table 39 Retail Sales of Tea by Category: Value 2012-2017
  • Table 40 Retail Sales of Tea by Category: % Volume Growth 2012-2017
  • Table 41 Retail Sales of Tea by Category: % Value Growth 2012-2017
  • Table 42 NBO Company Shares of Tea: % Retail Value 2013-2017
  • Table 43 LBN Brand Shares of Tea: % Retail Value 2014-2017
  • Table 44 Forecast Retail Sales of Tea by Category: Volume 2017-2022
  • Table 45 Forecast Retail Sales of Tea by Category: Value 2017-2022
  • Table 46 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
  • Table 47 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growth Slows Slightly Due To Increasing Health Awareness
  • Modest Growth Predicted Over the Forecast Period As Consumers Continue To Switch To Rtd Formats
  • Children Another Important Target Group for Other Hot Drinks
  • Competitive Landscape
  • Vv Group Remains the Leading Player
  • Yon Ho Food (china) Co Records the Strongest Value Sales Growth
  • Master Kong Starts To Make and Sell Ovaltine in China
  • Category Data
  • Table 48 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
  • Table 49 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 51 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
  • Table 52 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
  • Table 53 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Anxi Tea Co Ltd
  • China Tea Co Ltd
  • Guangxi Shiru Tea Co Ltd
  • Nestlé (China) Ltd
  • Nutrexpa Tianjin Co Ltd
  • Tsit Wing Coffee Co Ltd
  • MORE
1. EXECUTIVE SUMMARY

Overall stable growth due to stable demand

Hot drinks demonstrated a steady growth in 2005, with stable consumer demand in China. China is traditionally a tea-drinking country. However, total volume and value sales of tea lag behind those "other" hot drinks. This is mainly because packaged tea makes up only a small share of total consumption. Unpackaged tea sales are approximately 10 times as high as those of packaged tea but are not covered in this research. "Other" hot drinks, represented by soybean powder and cereal-based drinks, meanwhile enjoys high product awareness and product penetration with a large consumer base.

Small consumer base for coffee in a tea-drinking country

Coffee consumers are few in number in this tea-drinking country, even though both volume and current value sales of coffee enjoyed double-digit growth annually throughout the review period. Further consumer education and cultivation is still required to make coffee popular across China. However, with the buoyant development of chained international coffee shops in urban areas, coffee sales are likely to be boosted by fashion during the forecast period.

Distinctive regional preference for tea

With an established tea-drinking habit across China, consumers have differing preferences for tea in line with local climates and culture. For instance, jasmine green tea or floral tea is more popular in Northern regions while plain green tea is a staple in East China. Herbal tea is most popular with Southerners, as it is able to help them to combat the humid and hot climate in these regions.

However, with robust economic growth in China and a greater population flow between regions, the regional preference for tea consumption is becoming less distinctive. Green tea is increasingly accepted for its antioxidant function across the country, whereas herbal tea is penetrating more regions as local consumers seek to combat increasingly hot summers. Overall, green tea, fruit/herbal tea and "other" tea showed a strong growth momentum in the review period.

Chocolate-based flavoured powder drinks a hot spot in "other" hot drinks

Overall, "other" hot drinks experienced the less robust growth in the review period as compared to coffee, largely represented by malt-based hot drinks and "other" plant-based hot drinks. "Other" plant-based hot drinks, such as soybean powder, are however facing fiercer competition from dairy drinks and gradually losing ground, developing less robustly than other products in "other" hot drinks.

Malt-based hot drinks is a traditional health tonic in China, usually taken as a nutritional supplement, and is perceived as healthy for patients or children. However, malt-based hot drinks is losing its appeal to younger consumers, who view it as unfashionable. Trendier drinks, such as chocolate-based flavoured powder drinks, are increasingly stealing its share. Convalescents now also have a much wider choice of tonics.

On-trade likely to play an increasingly important role for coffee and tea

With the mushrooming of chained coffee shops in urban areas, coffee is likely to benefit from higher consumer acceptance during the forecast period and to grow on-trade volume dynamically. Fresh coffee served on-site is increasingly affordable to ordinary consumers and benefiting from its image as a status symbol and links to a leisurely lifestyle.

Modern and up-market tea houses are also a symbol of taste and class, with major consumers being wealthy connoisseurs, businessmen and sometimes even youngsters. For young consumers, modern tea houses are also a place for them to re-visit the rich history, tradition and culture embodied in tea houses. Consequently, on-trade volume sales of tea are also expected to see strong growth during the forecast period.
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Companies Mentioned Include:
- Xuzhou VV Food & Beverage Co Ltd
- Nestlé China Ltd
- Guangdong Yashili Food Co Ltd
- Guangzhou Kraft Food Co Ltd
- Standard Suzhou Foods Co Ltd
- Tenfu Group
- Wuzhou Bingquan Industry Shareholding Co Ltd
- Shantou Gold Roast Food Ind Co Ltd
- Unilever China Ltd
- Shanghai Associated British Foods & Beverage Co Ltd
- Sichuan Emei Shan Bamboo Leaf Green Tea Co Ltd
- Beijing Zhangyiyuan Beverage Co Ltd
- Guangdong Aces Food Industrial Co Ltd
- Shanghai Qunfeng Tea Co Ltd
- Black Cow Food Corp
- Beijing Wuyutai Tea Co Ltd
- Guangxi Hei Wu Lei Foods Group
- Nutrexpa Tianjin Co Ltd
- Hunan Changsha Tea Factory
- Nestlé (China) Ltd
- Zhejiang Ruilong Tea Co Ltd
- Changzhou Super Coffee Beverage Co Ltd
- Guilin Sea Mild Biology Technology Development Ltd
- Dalian UCC Ueshima Coffee Co Ltd
- Anxi Tea Co Ltd
- Guangxi Shiru Tea Co Ltd
- Vitamax Foods Fujian Co Ltd
- Jiangsu Mocca Food Co Ltd
- GlaxoSmithKline Plc
- Gin Ho Food Industry Co Ltd
- Tsit Wing Coffee Co Ltd
- Shanghai Novartis Consumer Health
- China Tea Co Ltd
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