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Hot Drinks in China

  • ID: 339854
  • Report
  • Region: Asia, China
  • 30 Pages
  • Euromonitor International
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Hot drinks continued to post moderate retail volume growth, though slower than in 2017, mainly supported by the steady performances of coffee, tea and other hot drinks. Retail volume sales of instant tea declined due to increasing health concerns and cross-category competition, while growth slowed in flavoured powder drinks in other hot drinks for the same reasons. Fresh coffee and loose leaf tea drove category growth through offering authentic taste and natural choice.

The Hot Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOT DRINKS IN CHINA

List of Contents and Tables
Executive Summary
Hot Drinks Sustains Moderate Retail Volume Growth
Younger Consumers Drive Sales Growth
Leading Players Help Maintain A Stable Competitive Landscape
Players Start To Attract Consumers Through Claims About Techniques
Consumption Scenarios Promote Creation
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Coffee Remains Stable and Is Supposed To Perform Better
the Popularity of Coffee Culture Enables Easier Access
Instant Coffee Reaches A Plateau
Competitive Landscape
Nestlé (china) Maintains the Leading Role
Key Players in Fresh Coffee Contribute To Category Vitality
Imported New Instant Coffee Brands Attract Attention But Fail To Make A Difference To Sales Performance
Category Data
Table 25 Retail Sales of Coffee by Category: Volume 2013-2018
Table 26 Retail Sales of Coffee by Category: Value 2013-2018
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 28 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 29 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 30 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 31 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 33 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Headlines
Prospects
Government Initiatives Benefit the Category
Consumers More Knowledgeable
Tea Still Relies on Offline Channels To Achieve Growth
Competitive Landscape
Leading Players Choose Online Channel for Promotion
Slimming Tea and Instant Tea Decline
Innovative Business Model Draws Attention
Category Data
Table 36 Retail Sales of Tea by Category: Volume 2013-2018
Table 37 Retail Sales of Tea by Category: Value 2013-2018
Table 38 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 39 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 41 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 42 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 43 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Pace of Growth Slows
Flavoured Powder Drinks Stagnates
Traditional Flavours Shape Innovation
Competitive Landscape
Soy Milk Powder Remains the Largest Category
Leading Players Use Rtds To Expand Business
Unclear Positioning Brings Many Competitors
Category Data
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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1. EXECUTIVE SUMMARY

Overall stable growth due to stable demand

Hot drinks demonstrated a steady growth in 2005, with stable consumer demand in China. China is traditionally a tea-drinking country. However, total volume and value sales of tea lag behind those "other" hot drinks. This is mainly because packaged tea makes up only a small share of total consumption. Unpackaged tea sales are approximately 10 times as high as those of packaged tea but are not covered in this research. "Other" hot drinks, represented by soybean powder and cereal-based drinks, meanwhile enjoys high product awareness and product penetration with a large consumer base.

Small consumer base for coffee in a tea-drinking country

Coffee consumers are few in number in this tea-drinking country, even though both volume and current value sales of coffee enjoyed double-digit growth annually throughout the review period. Further consumer education and cultivation is still required to make coffee popular across China. However, with the buoyant development of chained international coffee shops in urban areas, coffee sales are likely to be boosted by fashion during the forecast period.

Distinctive regional preference for tea

With an established tea-drinking habit across China, consumers have differing preferences for tea in line with local climates and culture. For instance, jasmine green tea or floral tea is more popular in Northern regions while plain green tea is a staple in East China. Herbal tea is most popular with Southerners, as it is able to help them to combat the humid and hot climate in these regions.

However, with robust economic growth in China and a greater population flow between regions, the regional preference for tea consumption is becoming less distinctive. Green tea is increasingly accepted for its antioxidant function across the country, whereas herbal tea is penetrating more regions as local consumers seek to combat increasingly hot summers. Overall, green tea, fruit/herbal tea and "other" tea showed a strong growth momentum in the review period.

Chocolate-based flavoured powder drinks a hot spot in "other" hot drinks

Overall, "other" hot drinks experienced the less robust growth in the review period as compared to coffee, largely represented by malt-based hot drinks and "other" plant-based hot drinks. "Other" plant-based hot drinks, such as soybean powder, are however facing fiercer competition from dairy drinks and gradually losing ground, developing less robustly than other products in "other" hot drinks.

Malt-based hot drinks is a traditional health tonic in China, usually taken as a nutritional supplement, and is perceived as healthy for patients or children. However, malt-based hot drinks is losing its appeal to younger consumers, who view it as unfashionable. Trendier drinks, such as chocolate-based flavoured powder drinks, are increasingly stealing its share. Convalescents now also have a much wider choice of tonics.

On-trade likely to play an increasingly important role for coffee and tea

With the mushrooming of chained coffee shops in urban areas, coffee is likely to benefit from higher consumer acceptance during the forecast period and to grow on-trade volume dynamically. Fresh coffee served on-site is increasingly affordable to ordinary consumers and benefiting from its image as a status symbol and links to a leisurely lifestyle.

Modern and up-market tea houses are also a symbol of taste and class, with major consumers being wealthy connoisseurs, businessmen and sometimes even youngsters. For young consumers, modern tea houses are also a place for them to re-visit the rich history, tradition and culture embodied in tea houses. Consequently, on-trade volume sales of tea are also expected to see strong growth during the forecast period.
Note: Product cover images may vary from those shown
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