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Spirits in Hong Kong, China

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    Report

  • 28 Pages
  • July 2025
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 339927
Total volume sales of spirits increased strongly in Hong Kong in 2024, with off-trade sales seeing solid growth, and on-trade sales a double-digit increase. Personal consumption increased as the resilient economy meant that more people had more disposable income to spend. Off-trade sales of spirits saw noticeable growth as many consumers continued to enjoy drinking in the comfort of their own homes, as well as house parties being an enduring trend over the past year.

The Spirits in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Spirits tax reform drives growth as consumer mindset shifts towards immediate consumption rather than collection or speculation
  • Leading players maintain their positions, although craft distilleries are slowly becoming more popular
  • Supermarkets maintains its dominance; the on-trade share remains lower than in the past
PROSPECTS AND OPPORTUNITIES
  • Sustainability set to remain a strong driver of growth
  • Spirits tax reform and economic recovery will be drivers of future growth
  • Locally produced spirits set to increase in demand among both local consumers and tourists
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2024
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 2 Sales of Spirits by Category: Total Value 2019-2024
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN HONG KONG, CHINA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink-driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 32 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources