Total retail volume sales of alcoholic drinks continued to decline during 2021 - albeit at a more modest rate than in the previous year. An unstable economic environment amid multiple domestic security crises was the main driver of this, rather than COVID-19. While pandemic restrictions remained in place during much of 2021, there was little enforcement, and they were widely flouted.
The Alcoholic Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Alcoholic Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
ALCOHOLIC DRINKS IN CAMEROONEXECUTIVE SUMMARY
- Alcoholic drinks in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- Outlook
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
SOURCES
- Summary 2 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Off-trade sales continue to decline
- COVID-19 restrictions remain in place but are widely flouted
- Brasaf launches beer in one litre PET bottles - a first for Cameroon
- Demand will shift further towards the on-trade
- Craft beer has potential but faces formidable challenges
- Supermarkets blur the line between off-trade and on-trade
- Lager price brand methodology
- Summary 3 Lager by Price Band 2021
- Table 17 Sales of Beer by Category: Total Volume 2016-2021
- Table 18 Sales of Beer by Category: Total Value 2016-2021
- Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
- Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
- Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 25 GBO Company Shares of Beer: % Total Volume 2017-2021
- Table 26 NBO Company Shares of Beer: % Total Volume 2017-2021
- Table 27 LBN Brand Shares of Beer: % Total Volume 2018-2021
- Table 28 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 29 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- High pricing limits demand
- Specialist on-trade venues proliferate
- Supermarkets will grow in importance as a distribution channel
- The product offer will widen
- Easing of pandemic restrictions and revival in tourism will boost on-trade demand
- Table 32 Sales of Wine by Category: Total Volume 2016-2021
- Table 33 Sales of Wine by Category: Total Value 2016-2021
- Table 34 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 35 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
- Table 37 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
- Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 40 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 41 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Strong recovery in off-trade demand, but premium brands struggle
- Competitive pricing helps Fermencam SA narrow the gap to leader Diageo
- Local brands struggle to gain a foothold
- Snack bars will help to drive on-trade recovery
- Take hike could lead to increase in contraband
- Supermarkets will become a more prominent distribution channel
- Table 44 Sales of Spirits by Category: Total Volume 2016-2021
- Table 45 Sales of Spirits by Category: Total Value 2016-2021
- Table 46 Sales of Spirits by Category: % Total Volume Growth 2016-2021
- Table 47 Sales of Spirits by Category: % Total Value Growth 2016-2021
- Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
- Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
- Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 52 GBO Company Shares of Spirits: % Total Volume 2017-2021
- Table 53 NBO Company Shares of Spirits: % Total Volume 2017-2021
- Table 54 LBN Brand Shares of Spirits: % Total Volume 2018-2021
- Table 55 Forecast Sales of Spirits by Category: Total Volume 2021-2026
- Table 56 Forecast Sales of Spirits by Category: Total Value 2021-2026
- Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
- Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
2021 DEVELOPMENTS
RTDS IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Pandemic-driven off-trade boom turns to bust
- Guinness Cameroon rapidly narrowing the gap to Brasseries du Cameroun
- Orijin’s lower ABV finds favour with some
- Economically priced new product launches could widen demand
- Domestic players could launch their own RTDs
- Rising consumer awareness will spur growth
- Table 59 Sales of RTDs by Category: Total Volume 2016-2021
- Table 60 Sales of RTDs by Category: Total Value 2016-2021
- Table 61 Sales of RTDs by Category: % Total Volume Growth 2016-2021
- Table 62 Sales of RTDs by Category: % Total Value Growth 2016-2021
- Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
- Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
- Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 67 GBO Company Shares of RTDs: % Total Volume 2017-2021
- Table 68 NBO Company Shares of RTDs: % Total Volume 2017-2021
- Table 69 LBN Brand Shares of RTDs: % Total Volume 2018-2021
- Table 70 Forecast Sales of RTDs by Category: Total Volume 2021-2026
- Table 71 Forecast Sales of RTDs by Category: Total Value 2021-2026
- Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
- Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026