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Alcoholic Drinks in Cameroon

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    Report

  • 53 Pages
  • July 2022
  • Region: Cameroon
  • Euromonitor International
  • ID: 342801
Total retail volume sales of alcoholic drinks continued to decline during 2021 - albeit at a more modest rate than in the previous year. An unstable economic environment amid multiple domestic security crises was the main driver of this, rather than COVID-19. While pandemic restrictions remained in place during much of 2021, there was little enforcement, and they were widely flouted.

The Alcoholic Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN CAMEROON

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER

SOURCES
  • Summary 2 Research Sources
BEER IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Off-trade sales continue to decline
  • COVID-19 restrictions remain in place but are widely flouted
  • Brasaf launches beer in one litre PET bottles - a first for Cameroon
PROSPECTS AND OPPORTUNITIES
  • Demand will shift further towards the on-trade
  • Craft beer has potential but faces formidable challenges
  • Supermarkets blur the line between off-trade and on-trade
CATEGORY BACKGROUND
  • Lager price brand methodology
  • Summary 3 Lager by Price Band 2021
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2016-2021
  • Table 18 Sales of Beer by Category: Total Value 2016-2021
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 25 GBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 26 NBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2018-2021
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2021-2026
  • Table 29 Forecast Sales of Beer by Category: Total Value 2021-2026
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • High pricing limits demand
Emerging player BVS SA poses a stern challenge to incumbent SOFAVINC
  • Specialist on-trade venues proliferate
PROSPECTS AND OPPORTUNITIES
  • Supermarkets will grow in importance as a distribution channel
  • The product offer will widen
  • Easing of pandemic restrictions and revival in tourism will boost on-trade demand
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2016-2021
  • Table 33 Sales of Wine by Category: Total Value 2016-2021
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 35 Sales of Wine by Category: % Total Value Growth 2016-2021
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 40 Forecast Sales of Wine by Category: Total Volume 2021-2026
  • Table 41 Forecast Sales of Wine by Category: Total Value 2021-2026
  • Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
  • Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Strong recovery in off-trade demand, but premium brands struggle
  • Competitive pricing helps Fermencam SA narrow the gap to leader Diageo
  • Local brands struggle to gain a foothold
PROSPECTS AND OPPORTUNITIES
  • Snack bars will help to drive on-trade recovery
  • Take hike could lead to increase in contraband
  • Supermarkets will become a more prominent distribution channel
CATEGORY DATA
  • Table 44 Sales of Spirits by Category: Total Volume 2016-2021
  • Table 45 Sales of Spirits by Category: Total Value 2016-2021
  • Table 46 Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 47 Sales of Spirits by Category: % Total Value Growth 2016-2021
  • Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 52 GBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 53 NBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 54 LBN Brand Shares of Spirits: % Total Volume 2018-2021
  • Table 55 Forecast Sales of Spirits by Category: Total Volume 2021-2026
  • Table 56 Forecast Sales of Spirits by Category: Total Value 2021-2026
  • Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
  • Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN CAMEROON

2021 DEVELOPMENTS

RTDS IN CAMEROON

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Pandemic-driven off-trade boom turns to bust
  • Guinness Cameroon rapidly narrowing the gap to Brasseries du Cameroun
  • Orijin’s lower ABV finds favour with some
PROSPECTS AND OPPORTUNITIES
  • Economically priced new product launches could widen demand
  • Domestic players could launch their own RTDs
  • Rising consumer awareness will spur growth
CATEGORY DATA
  • Table 59 Sales of RTDs by Category: Total Volume 2016-2021
  • Table 60 Sales of RTDs by Category: Total Value 2016-2021
  • Table 61 Sales of RTDs by Category: % Total Volume Growth 2016-2021
  • Table 62 Sales of RTDs by Category: % Total Value Growth 2016-2021
  • Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
  • Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
  • Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 67 GBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 68 NBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 69 LBN Brand Shares of RTDs: % Total Volume 2018-2021
  • Table 70 Forecast Sales of RTDs by Category: Total Volume 2021-2026
  • Table 71 Forecast Sales of RTDs by Category: Total Value 2021-2026
  • Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
  • Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026