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Alcoholic Drinks in Cameroon

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    Report

  • 59 Pages
  • July 2023
  • Region: Cameroon
  • Euromonitor International
  • ID: 342801
Beer and lager are popular alcoholic beverages in Cameroon. Since the early 2000s, the prices of beer in the country have been on a steady increase, yet the consumption rate has never taken a notable downturn. If anything, it is the production capacity of the brewers which has failed to meet demand. Indeed, it is very common to hear the words “out of stock” from retailers.

The analyst's Alcoholic Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN CAMEROON
EXECUTIVE SUMMARY
  • Alcoholic drinks: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
  • MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research SOURCES
  • BEER IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Prices uncertain as brewers fail to reach consensus with the Minister of Trade on price increases
  • Perceived additional benefits drives demand of Guinness stout
  • Production volume of beer still below 2019 levels as production costs continue to rise, but new launches appear
PROSPECTS AND OPPORTUNITIES
  • Multiple investments planned by leading player SABC expected to boost production volume in beer
  • Price of beer in Cameroon expected to increase over the forecast period
  • Demand for non-alcoholic beer set to be boosted by rising health awareness, albeit growing from a low base
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2017-2022
  • Table 18 Sales of Beer by Category: Total Value 2017-2022
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
  • WINE IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Imported brands continue to lead wine in Cameroon
  • Cameroon is a country of emerging wine lovers, with a strong preference for French wines
  • Return to social events post-pandemic helps to boost popularity of wine
PROSPECTS AND OPPORTUNITIES
  • Ongoing price-sensitivity will create a barrier to the wider purchase of expensive wine, while supermarkets look set to benefit
  • Demand for champagne set to grow, due to the status symbol it represents
  • Wine becomes an alternative to beer - especially amongst affluent customers
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2017-2022
  • Table 33 Sales of Wine by Category: Total Value 2017-2022
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 35 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 40 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 41 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
  • SPIRITS IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Strong demand for premium and prestige brands of spirits through clubs and lounges
  • Sachet whiskey is a dying phenomenon in Cameroon, despite government extending ban period to 2026
  • Diageo Plc maintains its lead in spirits thanks to its strong portfolio
PROSPECTS AND OPPORTUNITIES
  • Rising demand for high-end spirits, with Millennials leading the charge
  • Blended Scotch whisky set to remain popular
  • The void created by decline of sachet whiskey presents an opportunity to introduce an alternative
CATEGORY DATA
  • Table 44 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 45 Sales of Spirits by Category: Total Value 2017-2022
  • Table 46 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 47 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 52 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 53 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 55 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 56 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
  • CIDER/PERRY IN CAMEROON
2022 DEVELOPMENTS
  • Insignificant presence of cider/perry in Cameroon
  • RTDS IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTDs remains a consolidated category with few new developments
  • Will Orijin become a stronger contender to challenge Booster?
  • Domestic players could launch their own RTDs
PROSPECTS AND OPPORTUNITIES
  • Opportunities remain to introduce a disruptor brand in a category with potential
  • Cameroonians’ growing love for cocktails could provide an opportunity to introduce RTD cocktails
  • Rising consumer awareness needed to spur growth
CATEGORY DATA
  • Table 59 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 60 Sales of RTDs by Category: Total Value 2017-2022
  • Table 61 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 62 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 67 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 68 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 69 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 70 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 71 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027