Alcoholic Drinks in Guatemala - Research and Markets

Guatemala has recovered strongly after the disruptions caused by the 2020 COVID-19 restrictions, with volume sales in 2021 being higher than before the onset of COVID-19. Foodservice channels registered double-digit volume growth and retail channels also registered positive growth. Population growth also supported volume sales. All the same, there was increasing price sensitivity due to relatively high inflation and this resulted in a degree of trading down to cheaper brands.

The Alcoholic Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Alcoholic Drinks in Guatemala
Executive Summary
Alcoholic Drinks in 2021: the Big Picture
2021 Key Trends
Competitive Landscape
Retailing Developments
On-Trade vs Off-Trade Split
What Next for Alcoholic Drinks?
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Key New Product Launches
Outlook
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
Table 10 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
Disclaimer
Sources
Summary 2 Research Sources
Beer in Guatemala
Key Data Findings
2021 Developments
Beer Consumption Benefits from Opening Up of Society in 2021
No Change in Status Quo in 2021
Craft Beer Returned to Growth Driven by E-Commerce Sales
Prospects and Opportunities
Healthy Volume Growth Over Forecast Period
A Healthier Positioning in Beer Will Gain Value Share
Low and No Alcohol Beers Register Healthy Growth
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2022
Table 17 Number of Breweries 2016-2021
Category Data
Table 18 Sales of Beer by Category: Total Volume 2016-2021
Table 19 Sales of Beer by Category: Total Value 2016-2021
Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 22 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
Table 23 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
Table 24 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 25 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 26 Gbo Company Shares of Beer: % Total Volume 2017-2021
Table 27 Nbo Company Shares of Beer: % Total Volume 2017-2021
Table 28 Lbn Brand Shares of Beer: % Total Volume 2018-2021
Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Wine in Guatemala
Key Data Findings
2021 Developments
Wine Registers Double-Digit Volume Growth in 2021
European Wines Gaining Value Share
Diversification of Distribution
Prospects and Opportunities
Healthy Volume Growth Over Forecast Period
Increased Value Share for Rosé, White Wine and Sparkling Wine
European Brands Set to Drive Sales
Category Data
Table 33 Sales of Wine by Category: Total Volume 2016-2021
Table 34 Sales of Wine by Category: Total Value 2016-2021
Table 35 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 36 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 37 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
Table 38 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
Table 39 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 40 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 41 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 42 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
Spirits in Guatemala
Key Data Findings
2021 Developments
Spirits Benefits from Opening Up of Society in 2021
Industrias Licoreras De Guatemala Continues to Dominate
Premiumisation Within Aguardiente
Prospects and Opportunities
Minimal Volume Growth Over Forecast Period
Growth in Gin and Vodka Slowing, as Tequila Gains Value Share
Whisky Growth Driven by Bourbon and Other US Whiskies
Category Data
Table 45 Sales of Spirits by Category: Total Volume 2016-2021
Table 46 Sales of Spirits by Category: Total Value 2016-2021
Table 47 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 48 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 49 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
Table 50 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
Table 51 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 52 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 53 Gbo Company Shares of Spirits: % Total Volume 2017-2021
Table 54 Nbo Company Shares of Spirits: % Total Volume 2017-2021
Table 55 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
Table 56 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 57 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Cider/Perry in Guatemala
2021 Developments
Rtds in Guatemala
Key Data Findings
2021 Developments
Strong Recovery in 2021
Successful Domestic Players Engaged in Product Launches and Marketing Campaigns
Jury is Out on Potential Success of Hard Seltzer
Prospects and Opportunities
Growth Slows Over Forecast Period
Spirit-Based Rtds Will Drive Sales
Potential Headwinds Could Dampen Volume Growth
Category Data
Table 60 Sales of Rtds by Category: Total Volume 2016-2021
Table 61 Sales of Rtds by Category: Total Value 2016-2021
Table 62 Sales of Rtds by Category: % Total Volume Growth 2016-2021
Table 63 Sales of Rtds by Category: % Total Value Growth 2016-2021
Table 64 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
Table 65 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
Table 66 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 67 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 68 Gbo Company Shares of Rtds: % Total Volume 2017-2021
Table 69 Nbo Company Shares of Rtds: % Total Volume 2017-2021
Table 70 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
Table 71 Forecast Sales of Rtds by Category: Total Volume 2021-2026
Table 72 Forecast Sales of Rtds by Category: Total Value 2021-2026
Table 73 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
Table 74 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026