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Alcoholic Drinks in Guatemala

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    Report

  • 53 Pages
  • June 2024
  • Region: Guatemala
  • Euromonitor International
  • ID: 342804
It was a positive picture for alcoholic drinks in Guatemala in 2023, with moderate volume and constant value growth, in spite of high inflation and also social unrest.

The Alcoholic Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Moderate volume growth in 2023
  • Continued growth of low-alcohol offerings
  • Significant hikes in packaging costs leads to price rises
PROSPECTS AND OPPORTUNITIES
  • Craft beer an emerging segment
  • Imported premium beers gain value share
  • Small local grocers remain a priority for beer players
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023
  • Table 17 Number of Breweries 2018-2023
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2018-2023
  • Table 19 Sales of Beer by Category: Total Value 2018-2023
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Buoyant volume growth in 2023
  • Competitive landscape highly fragmented
  • Specialist wine shops popular, though losing volume share to supermarkets
PROSPECTS AND OPPORTUNITIES
  • Further modest volume growth over forecast period
  • Spanish wines make gains and organic emerging segment
  • Importers look to widen distribution
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2018-2023
  • Table 34 Sales of Wine by Category: Total Value 2018-2023
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 41 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 42 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Moderate volume growth, in spite of price rises
  • Botrán launches non-alcoholic rum
  • Tequila on the rise
PROSPECTS AND OPPORTUNITIES
  • Whiskies continues on positive growth trajectory
  • Growth slows for e-commerce
  • Industrias Licoreras de Guatemala continues to dominate
CATEGORY DATA
  • Table 45 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 46 Sales of Spirits by Category: Total Value 2018-2023
  • Table 47 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 48 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 53 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 54 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2023
  • Table 56 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN GUATEMALA
2023 DEVELOPMENTS
  • Cider/perry remains a negligible presence in Guatemala
  • Recent launch of Fun Wine, with a “better for you” positioning
  • Awareness remains low
PROSPECTS AND OPPORTUNITIES
  • Limited growth projected for cider/perry
  • Cider/perry faces serious competition from RTDs
RTDS IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continuing healthy volume growth
  • Affordability and convenience of RTDs widens consumer base
  • Marketing targeted at younger consumers
PROSPECTS AND OPPORTUNITIES
  • Players look to increase volume sales though on-trade
  • RTDs serve as initial introduction for younger consumers to spirits
  • Further offerings reflecting local tastes
CATEGORY DATA
  • Table 60 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 61 Sales of RTDs by Category: Total Value 2018-2023
  • Table 62 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 63 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 64 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 65 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 66 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 67 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 68 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 69 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 70 LBN Brand Shares of RTDs: % Total Volume 2019-2023
  • Table 71 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 72 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 73 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 74 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028