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Alcoholic drinks registered a positive performance in Guatemala in 2018, with stronger total volume growth than seen in 2017. Growth is attributed to several different trends, affecting different consumer bases. At the lower-end of the market, where consumers have tight budgets, their decisions are mainly based on low unit prices, and traditional retail channels are the most popular.
The author's Alcoholic Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The author's Alcoholic Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Alcoholic Drinks in Guatemala
List of Contents and Tables
Executive Summary
Total Volume Growth for Alcoholic Drinks in Guatemala
Cervecería Centroamericana Opens A New Microbrewery
Domestic Company Cervecería Centroamericana Dominates Alcoholic Drinks
Traditional Distribution Channels Remain the Strongest
A Strong Performance Is Expected in the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth in the Product Range and Rising Interest in Beer Drive Sales
Artisanal Beer Is A Growing Niche
the Fifa World Cup 2018 Drives Sales of Beer
Competitive Landscape
Cervecería Centroamericana Leads Beer
New Product Launches
Marketing Strategies Focus on Creating Experiences
Category Background
Summary 2 Lager by Price Band 2018
Table 18 Number of Breweries 2013-2018
Category Data
Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Prospects
Headlines
Prospects
1.
the Price Gap Between On-trade and Off-trade Hinders On-trade Expansion
Spirit-based Rtds Remains the Largest and Fastest Growing Category Within Rtds
Competitive Landscape
Industrias Licoreras De Guatemala Dominates Rtds
Other Players
New Product Launches
Category Data
Table 34 Sales of RTDS by Category: Total Volume 2013-2018
Table 35 Sales of RTDS by Category: Total Value 2013-2018
Table 36 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 37 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 38 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 43 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 44 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 45 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 46 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 47 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Factors Affecting Sales of Spirits
Off-trade Registers Stronger Growth
the Cocktail Culture Fuels Demand Amongst Younger Adults
Competitive Landscape
Industrias Licoreras De Guatemala Dominates Spirits
Marketing Strategies Are Seen Within Spirits
New Product Launches
Category Data
Table 49 Sales of Spirits by Category: Total Volume 2013-2018
Table 50 Sales of Spirits by Category: Total Value 2013-2018
Table 51 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 52 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 58 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 59 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 60 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 61 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 62 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 63 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
the Consumer Base for Wine Remains Limited
On-trade Sales Are Rising, But Off-trade Sales Remain Dominant
Red Wine Continues To Lead
Competitive Landscape
Wine Remains Fragmented in Guatemala
Marketing Campaigns Are Very Small
New Product Launches
Category Data
Table 64 Sales of Wine by Category: Total Volume 2013-2018
Table 65 Sales of Wine by Category: Total Value 2013-2018
Table 66 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 67 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 68 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 69 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 70 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 71 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 72 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 73 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 74 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 75 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
List of Contents and Tables
Executive Summary
Total Volume Growth for Alcoholic Drinks in Guatemala
Cervecería Centroamericana Opens A New Microbrewery
Domestic Company Cervecería Centroamericana Dominates Alcoholic Drinks
Traditional Distribution Channels Remain the Strongest
A Strong Performance Is Expected in the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth in the Product Range and Rising Interest in Beer Drive Sales
Artisanal Beer Is A Growing Niche
the Fifa World Cup 2018 Drives Sales of Beer
Competitive Landscape
Cervecería Centroamericana Leads Beer
New Product Launches
Marketing Strategies Focus on Creating Experiences
Category Background
Summary 2 Lager by Price Band 2018
Table 18 Number of Breweries 2013-2018
Category Data
Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Prospects
Headlines
Prospects
1.
the Price Gap Between On-trade and Off-trade Hinders On-trade Expansion
Spirit-based Rtds Remains the Largest and Fastest Growing Category Within Rtds
Competitive Landscape
Industrias Licoreras De Guatemala Dominates Rtds
Other Players
New Product Launches
Category Data
Table 34 Sales of RTDS by Category: Total Volume 2013-2018
Table 35 Sales of RTDS by Category: Total Value 2013-2018
Table 36 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 37 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 38 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 43 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 44 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 45 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 46 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 47 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Factors Affecting Sales of Spirits
Off-trade Registers Stronger Growth
the Cocktail Culture Fuels Demand Amongst Younger Adults
Competitive Landscape
Industrias Licoreras De Guatemala Dominates Spirits
Marketing Strategies Are Seen Within Spirits
New Product Launches
Category Data
Table 49 Sales of Spirits by Category: Total Volume 2013-2018
Table 50 Sales of Spirits by Category: Total Value 2013-2018
Table 51 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 52 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 58 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 59 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 60 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 61 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 62 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 63 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
the Consumer Base for Wine Remains Limited
On-trade Sales Are Rising, But Off-trade Sales Remain Dominant
Red Wine Continues To Lead
Competitive Landscape
Wine Remains Fragmented in Guatemala
Marketing Campaigns Are Very Small
New Product Launches
Category Data
Table 64 Sales of Wine by Category: Total Volume 2013-2018
Table 65 Sales of Wine by Category: Total Value 2013-2018
Table 66 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 67 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 68 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 69 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 70 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 71 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 72 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 73 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 74 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 75 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
Note: Product cover images may vary from those shown
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