Guatemala has recovered strongly after the disruptions caused by the 2020 COVID-19 restrictions, with volume sales in 2021 being higher than before the onset of COVID-19. Foodservice channels registered double-digit volume growth and retail channels also registered positive growth. Population growth also supported volume sales. All the same, there was increasing price sensitivity due to relatively high inflation and this resulted in a degree of trading down to cheaper brands.
The Alcoholic Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Alcoholic Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Alcoholic Drinks in Guatemala
- Executive Summary
- Alcoholic Drinks in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- On-Trade vs Off-Trade Split
- What Next for Alcoholic Drinks?
- Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
- Taxation and Duty Levies
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
- Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
- Key New Product Launches
- Outlook
- Market Indicators
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- Market Data
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 6 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
- Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
- Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
- Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
- Table 10 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2020
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 2 Research Sources
- Beer in Guatemala
- Key Data Findings
- 2021 Developments
- Beer Consumption Benefits from Opening Up of Society in 2021
- No Change in Status Quo in 2021
- Craft Beer Returned to Growth Driven by E-Commerce Sales
- Prospects and Opportunities
- Healthy Volume Growth Over Forecast Period
- A Healthier Positioning in Beer Will Gain Value Share
- Low and No Alcohol Beers Register Healthy Growth
- Category Background
- Lager Price Band Methodology
- Summary 3 Lager by Price Band 2022
- Table 17 Number of Breweries 2016-2021
- Category Data
- Table 18 Sales of Beer by Category: Total Volume 2016-2021
- Table 19 Sales of Beer by Category: Total Value 2016-2021
- Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 22 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
- Table 23 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
- Table 24 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 25 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 26 Gbo Company Shares of Beer: % Total Volume 2017-2021
- Table 27 Nbo Company Shares of Beer: % Total Volume 2017-2021
- Table 28 Lbn Brand Shares of Beer: % Total Volume 2018-2021
- Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
- Wine in Guatemala
- Key Data Findings
- 2021 Developments
- Wine Registers Double-Digit Volume Growth in 2021
- European Wines Gaining Value Share
- Diversification of Distribution
- Prospects and Opportunities
- Healthy Volume Growth Over Forecast Period
- Increased Value Share for Rosé, White Wine and Sparkling Wine
- European Brands Set to Drive Sales
- Category Data
- Table 33 Sales of Wine by Category: Total Volume 2016-2021
- Table 34 Sales of Wine by Category: Total Value 2016-2021
- Table 35 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 36 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 37 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
- Table 38 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
- Table 39 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 40 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 41 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 42 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
- Spirits in Guatemala
- Key Data Findings
- 2021 Developments
- Spirits Benefits from Opening Up of Society in 2021
- Industrias Licoreras De Guatemala Continues to Dominate
- Premiumisation Within Aguardiente
- Prospects and Opportunities
- Minimal Volume Growth Over Forecast Period
- Growth in Gin and Vodka Slowing, as Tequila Gains Value Share
- Whisky Growth Driven by Bourbon and Other US Whiskies
- Category Data
- Table 45 Sales of Spirits by Category: Total Volume 2016-2021
- Table 46 Sales of Spirits by Category: Total Value 2016-2021
- Table 47 Sales of Spirits by Category: % Total Volume Growth 2016-2021
- Table 48 Sales of Spirits by Category: % Total Value Growth 2016-2021
- Table 49 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
- Table 50 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
- Table 51 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 52 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 53 Gbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 54 Nbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 55 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
- Table 56 Forecast Sales of Spirits by Category: Total Volume 2021-2026
- Table 57 Forecast Sales of Spirits by Category: Total Value 2021-2026
- Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
- Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
- Cider/Perry in Guatemala
- 2021 Developments
- Rtds in Guatemala
- Key Data Findings
- 2021 Developments
- Strong Recovery in 2021
- Successful Domestic Players Engaged in Product Launches and Marketing Campaigns
- Jury is Out on Potential Success of Hard Seltzer
- Prospects and Opportunities
- Growth Slows Over Forecast Period
- Spirit-Based Rtds Will Drive Sales
- Potential Headwinds Could Dampen Volume Growth
- Category Data
- Table 60 Sales of Rtds by Category: Total Volume 2016-2021
- Table 61 Sales of Rtds by Category: Total Value 2016-2021
- Table 62 Sales of Rtds by Category: % Total Volume Growth 2016-2021
- Table 63 Sales of Rtds by Category: % Total Value Growth 2016-2021
- Table 64 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
- Table 65 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
- Table 66 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 67 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 68 Gbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 69 Nbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 70 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
- Table 71 Forecast Sales of Rtds by Category: Total Volume 2021-2026
- Table 72 Forecast Sales of Rtds by Category: Total Value 2021-2026
- Table 73 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
- Table 74 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026