Alcoholic Drinks in Kenya

Overall, alcoholic drinks in Kenya registered healthy volume growth in 2024, largely supported by the strong performance of beer, and in particular economy brands. The landscape continued to be shaped by inflation, with affordability a key focus. This was also evident in the popularity of local spirits over imported brands. Also, in terms of wine, more consumers turned to affordable wine options, particularly locally produced wines and budget-friendly imports.

The Alcoholic Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.