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Lodging (Destination) in Denmark

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    Report

  • 18 Pages
  • September 2025
  • Region: Denmark
  • Euromonitor International
  • ID: 3428068
Lodging sales in Denmark are poised for healthy growth in retail current value terms in 2025, extending the positive momentum of the previous year. This is attributable to a boom in inbound tourism, driven primarily by the country’s reputation as a fashionable and attractive destination, supported by steadily growing domestic travel.

The Lodging (Destination) in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hotels, Lodging (Destination) Offline, Lodging (Destination) Online, Other Lodging, Short-Term Rentals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Lodging (Destination) market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Continued strong performance in 2025 with inbound tourism fuelling demand
  • Airbnb dominates short-term rentals while hotel market remains fragmented amid growing platform competition
PROSPECTS AND OPPORTUNITIES
  • Lodging market poised for sustained growth as tourism becomes more evenly distributed throughout the year
  • Innovative boutique brands and unified loyalty programmes will drive growth
CATEGORY DATA
  • Table 1 Lodging (Destination) Sales: Value 2020-2025
  • Table 2 Lodging (Destination) Online Sales: Value 2020-2025
  • Table 3 Hotels Sales: Value 2020-2025
  • Table 4 Hotels Online Sales: Value 2020-2025
  • Table 5 Other Lodging Sales: Value 2020-2025
  • Table 6 Other Lodging Online Sales: Value 2020-2025
  • Table 7 Lodging (Destination) Outlets: Units 2020-2025
  • Table 8 Lodging (Destination) Rooms: Number of Rooms 2020-2025
  • Table 9 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
  • Table 10 Hotels NBO Company Shares: % Value 2020-2024
  • Table 11 Hotel Brands by Key Performance Indicators 2025
  • Table 12 Forecast Lodging (Destination) Sales: Value 2025-2030
  • Table 13 Forecast Lodging (Destination) Online Sales: Value 2025-2030
  • Table 14 Forecast Hotels Sales: Value 2025-2030
  • Table 15 Forecast Hotels Online Sales: Value 2025-2030
  • Table 16 Forecast Other Lodging Sales: Value 2025-2030
  • Table 17 Forecast Other Lodging Online Sales: Value 2025-2030
  • Table 18 Forecast Lodging (Destination) Outlets: Units 2025-2030
TRAVEL IN DENMARK
EXECUTIVE SUMMARY
  • Travel in 2025: The Big Picture
  • Airlines: Key trends
  • Hotels: Key trends
  • Booking: Key trends
  • What next for travel?
MARKET DATA
  • Table 19 Surface Travel Modes Sales: Value 2020-2025
  • Table 20 Surface Travel Modes Online Sales: Value 2020-2025
  • Table 21 Forecast Surface Travel Modes Sales: Value 2025-2030
  • Table 22 Forecast Surface Travel Modes Online Sales: Value 2025-2030
  • Table 23 In-Destination Spending: Value 2020-2025
  • Table 24 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources