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Soft Drinks in Cameroon

  • ID: 342859
  • Report
  • Region: Cameroon
  • 51 pages
  • Euromonitor International
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In 2018, soft drinks saw double-digit off-trade value growth. This was underpinned mainly by strong marketing activities by the market leaders and new product developments over the review period. Despite some political challenges in certain regions of the country, the market benefited from a stable economic environment, which maintained the growing consumption levels. Key drivers included wide availability, product variety, strong consumer purchasing power and a rising urban population.

The Soft Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN CAMEROON

List of Contents and Tables
Executive Summary
Soft Drinks Demonstrate Strong Off-trade Value Growth
Favourable Changes Drive the Growth of Smaller Categories
Key Players Focus on Marketing Campaigns To Maintain Share
Local Players Become More Dynamic in the Context of New Developments
Soft Drinks Are Expected To Continue To Grow Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Strong Developments in Bottled Water
Dynamic Performance Is Driven by Modern Retail Channels
Bottled Water Is Set To Grow Strongly Over the Forecast Period
Competitive Landscape
Domestic Brands Dominate Bottled Water Sales
Players Strive To Match Pricing To Purchasing Power
Intense Competition Will Encourage Product Innovation
Category Data
Table 29 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 30 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 31 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 34 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 35 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Carbonates To Record Stable Growth During Forecast Period
Low-calorie Carbonates Increased Market Presence
Distribution Is Set To Be More Dynamic Through Modern Retail Channels
Competitive Landscape
Société Anonyme Des Brasseries Du Cameroun Leads Carbonates While Facing Strong Competition
Source Du Pays Boosts Share Through Repackaging As Well As Fierce Pricing Strategies
Distribution To Benefit From Resilience of Independent Small Grocers
Category Data
Table 41 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 42 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 43 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 45 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 46 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 50 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 51 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 52 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 53 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 54 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 55 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Headlines
Prospects
Off Trade Sales of Liquid Concentrates Accounted for Steady Growth
Growing Negative Perception of Powder Concentrates Related To Low-quality Additives
Weak Prospects for Concentrates in Favour Or Other Soft Drinks
Competitive Landscape
International Brands Continue To Lead, Owing To Negligible Local Manufacturing
Competitive Pricing Will Be A Key Driver in the Category's Growth
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 57 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 58 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 59 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 60 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 62 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 63 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 64 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 65 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 66 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 67 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 68 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 69 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 70 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Off-trade Sales Driven by Modern Grocery Retailers
Substitute Drinks Impact Sales of Juice Negatively
Juice Will Perform Well Over the Forecast Period
Competitive Landscape
Both Domestic and International Companies Present in Juice
High Prices Will Restrict Opportunities for Growth
Category Data
Table 71 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 72 Off-trade Sales of Juice by Category: Value 2013-2018
Table 73 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 74 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 75 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 76 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 77 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 78 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 79 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 80 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 81 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 82 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
High Unit Prices Account for Rtd Tea Value Growth
Strong Competition From Home-made Tea Alternatives
Volume Sales Predicted To Decline in Favour of Stronger Categories Like Carbonates Or Juice
Competitive Landscape
Lipton Is the Premium International Brand in the Category
Domestic Players Have Not Shown Interest in Rtd Tea
Category Data
Table 83 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 84 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 85 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 86 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 88 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 89 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 90 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 91 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 92 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 93 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 94 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Energy Drinks Remains A Relatively Small Category
Stable Prices Will Sustain Sales Over the Forecast Period
Competitive Landscape
International Brands Perform Strongly
Domestic Players Remain Highly Competitive in Energy Drinks
More Product Launches With New Flavours Are Expected
Category Data
Table 95 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 96 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 97 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 98 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 101 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 103 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 104 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 105 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 106 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Note: Product cover images may vary from those shown
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