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Soft Drinks in Cameroon

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    Report

  • 63 Pages
  • December 2022
  • Region: Cameroon
  • Euromonitor International
  • ID: 342859
Cameroon has not been as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 are giving a boost to government coffers and helping stabilise the economy. However, ongoing civil conflict is restraining economic growth. All the same, overall inflation is modest, and within soft drinks, there is expected to both healthy current value growth, but more modest volume growth.

The Soft Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN CAMEROON
EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
  • Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN CAMEROONKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Fall in volume sales as consumers switch to other soft drinks
  • SABC continues to lead, benefiting from strong brand awareness
  • SABC ends distribution partnership with Coca-Cola and launches its own cola carbonate
PROSPECTS AND OPPORTUNITIES
  • Positive growth over forecast period
  • Carbonates to face competition from juice and hot drinks
  • Carbonates will continue to innovate to keep consumers engaged
CATEGORY DATA
  • Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 33 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 34 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
JUICE IN CAMEROONKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Modest volume growth, as some consumers switch to healthier juices over carbonates
  • Competitive landscape unchanged
  • Artisanal players dominate 100% juice, with significant volumes sold through informal channels
PROSPECTS AND OPPORTUNITIES
  • Increased price competition over forecast period
  • Modern grocery retailers gain further value share
  • Opportunity for growth of functional, fortified juices.
CATEGORY DATA
  • Table 45 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 46 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 48 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 49 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 51 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 52 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 54 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN CAMEROONKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Double-digit volume growth in 2022
  • SEMC narrowing the gap between leader Source du Pays
  • The growing health and wellness trend further boosts bottled water
PROSPECTS AND OPPORTUNITIES
  • Bottled water performs strongly as modern grocery retailing expands
  • Local brands continue to dominate
  • Opportunity for local brands to also offer more premium products
CATEGORY DATA
  • Table 57 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 58 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN CAMEROON2022 DEVELOPMENTSENERGY DRINKS IN CAMEROONKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Healthy growth in 2022
  • Fierce competition between top two local players
  • Consumer base continues to expand
PROSPECTS AND OPPORTUNITIES
  • Rosey outlook over forecast period
  • Product development may help energy drinks sidestep negative press
  • Local brands continue to divide and conquer
CATEGORY DATA
  • Table 69 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 70 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 71 Off-trade Sales of Energy: % Volume Growth Drinks2017-2022
  • Table 72 Off-trade Sales of Energy: % Value Growth Drinks2017-2022
  • Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 78 Forecast Off-trade Sales of Energy: Value Drinks2022-2027
  • Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN CAMEROONKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Minimal volume growth in 2022, as consumers perceive concentrates as unhealthy
  • Private label accounts for most volume sales
  • Liquid concentrates remain dominant
PROSPECTS AND OPPORTUNITIES
  • Marginal volume growth over forecast period
  • Health concerns restrict concentrates
  • Innovation needed to boost sector
CATEGORY DATA
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 82 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
  • Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 91 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 92 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 94 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 96 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN CAMEROONKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Lack of tea drinking culture continues to stifle demand
  • Lipton Ice maintains lead thanks to global recognition as a high-quality brand
  • Lack of marketing weakens consumer awareness
PROSPECTS AND OPPORTUNITIES
  • Bleak outlook over forecast period
  • Channel trends define future sales of RTD tea as a niche and premium product
  • Domestic players refrain from entering RTD tea due to lack of consumer interest
CATEGORY DATA
  • Table 97 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 98 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 99 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 100 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN CAMEROON
  • 2022 DEVELOPMENTS