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Soft Drinks in Nigeria

  • ID: 342861
  • Report
  • Region: Nigeria
  • 69 pages
  • Euromonitor International
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Retail volume sales were supported by improved economic conditions in 2018. As real GDP rose, manufacturers benefited from the stabilisation of the naira, which exerted downward pressure on import costs. Consumers showed higher spending confidence, as the inflation rate fell in 2018. Soft drinks’ performance was also informed by urbanisation, with energy drinks seeing greater market penetration.

The Soft Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN NIGERIA

List of Contents and Tables
Executive Summary
Retail Volume Sales Rise As the Economy Recovers
Nafdac Imposes Labelling for Soft Drinks
Coca-Cola Nigeria Leads An Increasingly Competitive Landscape
Flavour Innovation on the Rise
Demand for Soft Drinks Set To Rise Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Appendix
Fountain Sales in Nigeria
Trends
Sources
Summary 1 Research Sources
Headlines
Prospects
Steady Shift To Recyclable Packaging
Stronger Competition Anticipated in Bottled Water
Flavoured Bottled Water To Emerge As Opportunities Arise
Competitive Landscape
Smaller Players Emerge in Still Purified Bottled Water
Coca-Cola Nigeria Benefits From Strategic Positioning
Viju Industries Nigeria Gains Ground
Category Data
Table 29 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 30 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 31 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 34 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 35 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Demand Despite Challenging Market Conditions
Regular Cola Carbonates Is Set To See Fast Growth
Packaging for Niches
Competitive Landscape
Coca-Cola Nigeria Continues To Lead the Field
Rite Foods Sees Fast Development
Consumers Show More Interest in Tonic Water/other Bitters
Category Data
Table 41 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 42 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 43 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 45 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 46 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 49 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 50 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 51 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 52 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 53 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 54 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 55 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 57 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Headlines
Prospects
Concentrates Continues To Benefit From Affordability
Powder Concentrates Remains Popular
Liquid Concentrates Continues To Resist Substitution
Competitive Landscape
Suntory Beverage & Food Nigeria Leads Concentrates
Some Consumers Seek More Affordable Alternatives To Ribena
New Entrants Struggle To Consolidate
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 58 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 59 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 60 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 61 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 62 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 63 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 64 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 65 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 66 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 67 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 68 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 69 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 70 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 71 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 73 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 74 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 75 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Juice Benefits From Health and Wellness Trend
Pressure on Imports May Affect Production
Nafdac Proposes A Review of Fruit Juice and Nectar Regulations
Competitive Landscape
Major Players Push Juice Drinks
Local Fruit Becomes A Competitive Tool
Players Launch New Products for Different Consumer Groups
Category Data
Table 76 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 77 Off-trade Sales of Juice by Category: Value 2013-2018
Table 78 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 79 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 80 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 81 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 82 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 85 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Rtd Tea Continues To Expand From A Small Base
Stronger Competition and A Wider Product Variety
Rtd Tea Rides the Health and Wellness Wave
Competitive Landscape
Chi Ltd Dominates Rtd Tea in 2018
Local Players Enjoy Consumer Loyalty
Lipton Iced Tea Loses Ground As the Economy Recovers
Category Data
Table 91 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 92 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 93 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 94 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 95 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 96 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 97 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 98 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 99 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 100 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 102 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Retail Volume Sales Set To Continue To Rebound
On-trade Channel To Be Targeted by Manufacturers
More Local Players Set To Enter the Fray
Competitive Landscape
Suntory Beverage & Food Nigeria Leads in Retail Volume Terms
Monster Emerges Fast
Sun Mark Leads in Retail Value Terms
Category Data
Table 104 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 105 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 106 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 107 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 108 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 109 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 110 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 111 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 112 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 113 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 114 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 115 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Sports Drinks Remains A Small Category
Players Target Key Consumption Occasions
Exposure To Western Cultures Expands the Potential Consumer Base
Competitive Landscape
Suntory Beverage & Food Nigeria Consolidates Position
Space Remains for New Entrants
Energade Suffers Sharp Decline
Category Data
Table 116 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 117 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 118 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 119 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 120 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 121 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 122 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 123 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 124 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 125 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 126 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 127 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Prospects
Note: Product cover images may vary from those shown
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