2022 key trends
The Soft Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN NIGERIAEXECUTIVE SUMMARY
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Fountain sales in Nigeria
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Coca-Cola Nigeria Ltd takes pole position
- Product launches continue despite soaring prices
- Other non-cola carbonates grows amid new flavour variants
- Solid retail volume growth expected driven by marketing investment although challenges exist
- Carbonates to see retail volume growth pick up in forecast period
- Non-cola carbonates will add fizz to the category
- Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
- Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
- Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
- Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
- Table 31 Off-trade Sales of Carbonates by Category: Volume 2017-2022
- Table 32 Off-trade Sales of Carbonates by Category: Value 2017-2022
- Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
- Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
- Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
- Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
- Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
- Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
- Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
- Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
- Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Juice drinks see strong category growth
- Nigerian player CHI Ltd leads in juice category
- Rite Foods launches new Sosa fruit drink
- Manufacturers are to focus on healthier options
- Consumers expected to switch to cheaper alternatives
- Juice drinks will drive overall category growth
- Table 43 Off-trade Sales of Juice by Category: Volume 2017-2022
- Table 44 Off-trade Sales of Juice by Category: Value 2017-2022
- Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
- Table 46 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
- Table 47 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
- Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
- Table 49 NBO Company Shares of Off-trade Juice: % Value 2018-2022
- Table 50 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
- Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
- Table 52 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
- Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
- Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Economy sachets and PET bottles drive volume sales amid rising inflation
- Highly fragmented category led by Coca-Cola Nigeria Ltd
- Cway makes headway with mid-price brand
- Affordable sachets and PET bottles will drive sales in forthcoming period
- Upward pressure on prices expected
- Niche categories to see solid growth as middle-income consumers experiment
- Table 55 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
- Table 56 Off-trade Sales of Bottled Water by Category: Value 2017-2022
- Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
- Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
- Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
- Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
- Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
- Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
- Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
- Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
- Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
- Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Lucozade enjoys first mover advantage in sports drinks
- Limited competition provides significant opportunities for new entrants
- New acquisition will bolster Lucozade brand in sports drinks
- Sports drinks faces stronger volume growth
- Growing levels of fitness and exercise drives sports drinks consumption
- Potential economic threats could be outweighed by marketing developments
- Table 67 Off-trade Sales of Sports Drinks: Volume 2017-2022
- Table 68 Off-trade Sales of Sports Drinks: Value 2017-2022
- Table 69 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
- Table 70 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
- Table 71 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
- Table 72 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
- Table 73 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
- Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
- Table 75 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
- Table 76 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
- Table 77 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
- Table 78 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Lucozade leads energy drinks giving Suntory Beverage & Food Nigeria Ltd a strong competitive advantage
- Frisson launches new Power Black premium energy drink
- Carbonated products account for highest proportion of sales
- Stronger growth path ahead for energy drinks
- Economic and legal issues pose threat to sales
- Economic recovery to fuel on-trade sales growth
- Table 79 Off-trade Sales of Energy Drinks: Volume 2017-2022
- Table 80 Off-trade Sales of Energy Drinks: Value 2017-2022
- Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
- Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
- Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
- Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
- Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
- Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
- Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
- Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
- Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
- Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Suntory Beverage & Food Nigeria dominates concentrates
- Cheaper powder concentrates gain popularity
- Limited competition in liquid concentrates
- Solid growth ahead for concentrates
- Rising average prices not expected to suppress demand
- Young population supports demand for concentrates
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 91 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
- Table 92 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
- Table 93 Off-trade Sales of Concentrates by Category: Value 2017-2022
- Table 94 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
- Table 95 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
- Table 96 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
- Table 97 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
- Table 98 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
- Table 99 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
- Table 100 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
- Table 101 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
- Table 102 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
- Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
- Table 104 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
- Table 105 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- RTD tea grows from a small base
- CHI Ltd dominates category sales
- Lipton Iced Tea makes strong headway
- Rising consumption of RTD tea driven by hot weather and health positioning
- Lower incomes and imported brands are potential sales threat
- Product differentiation expected as competitive landscape expands
- Table 106 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
- Table 107 Off-trade Sales of RTD Tea by Category: Value 2017-2022
- Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
- Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
- Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
- Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
- Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
- Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
- Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
- Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
- Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
- Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
- Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
- 2022 DEVELOPMENTS
