+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Soft Drinks in Nigeria

  • PDF Icon

    Report

  • 73 Pages
  • January 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 342861
2022 key trends

The Soft Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN NIGERIA

EXECUTIVE SUMMARY
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
APPENDIX
  • Fountain sales in Nigeria
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
CARBONATES IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Coca-Cola Nigeria Ltd takes pole position
  • Product launches continue despite soaring prices
  • Other non-cola carbonates grows amid new flavour variants
PROSPECTS AND OPPORTUNITIES
  • Solid retail volume growth expected driven by marketing investment although challenges exist
  • Carbonates to see retail volume growth pick up in forecast period
  • Non-cola carbonates will add fizz to the category
CATEGORY DATA
  • Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 31 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 32 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
JUICE IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Juice drinks see strong category growth
  • Nigerian player CHI Ltd leads in juice category
  • Rite Foods launches new Sosa fruit drink
PROSPECTS AND OPPORTUNITIES
  • Manufacturers are to focus on healthier options
  • Consumers expected to switch to cheaper alternatives
  • Juice drinks will drive overall category growth
CATEGORY DATA
  • Table 43 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 44 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 46 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 47 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 49 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 50 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 52 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Economy sachets and PET bottles drive volume sales amid rising inflation
  • Highly fragmented category led by Coca-Cola Nigeria Ltd
  • Cway makes headway with mid-price brand
PROSPECTS AND OPPORTUNITIES
  • Affordable sachets and PET bottles will drive sales in forthcoming period
  • Upward pressure on prices expected
  • Niche categories to see solid growth as middle-income consumers experiment
CATEGORY DATA
  • Table 55 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 56 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Lucozade enjoys first mover advantage in sports drinks
  • Limited competition provides significant opportunities for new entrants
  • New acquisition will bolster Lucozade brand in sports drinks
PROSPECTS AND OPPORTUNITIES
  • Sports drinks faces stronger volume growth
  • Growing levels of fitness and exercise drives sports drinks consumption
  • Potential economic threats could be outweighed by marketing developments
CATEGORY DATA
  • Table 67 Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 68 Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 69 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 70 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Table 71 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
  • Table 72 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
  • Table 73 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
  • Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
  • Table 75 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
  • Table 76 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
  • Table 77 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
  • Table 78 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Lucozade leads energy drinks giving Suntory Beverage & Food Nigeria Ltd a strong competitive advantage
  • Frisson launches new Power Black premium energy drink
  • Carbonated products account for highest proportion of sales
PROSPECTS AND OPPORTUNITIES
  • Stronger growth path ahead for energy drinks
  • Economic and legal issues pose threat to sales
  • Economic recovery to fuel on-trade sales growth
CATEGORY DATA
  • Table 79 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 80 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Suntory Beverage & Food Nigeria dominates concentrates
  • Cheaper powder concentrates gain popularity
  • Limited competition in liquid concentrates
PROSPECTS AND OPPORTUNITIES
  • Solid growth ahead for concentrates
  • Rising average prices not expected to suppress demand
  • Young population supports demand for concentrates
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 91 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 92 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 93 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 94 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 95 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 96 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 97 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 98 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 99 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 100 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 101 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 102 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 104 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 105 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • RTD tea grows from a small base
  • CHI Ltd dominates category sales
  • Lipton Iced Tea makes strong headway
PROSPECTS AND OPPORTUNITIES
  • Rising consumption of RTD tea driven by hot weather and health positioning
  • Lower incomes and imported brands are potential sales threat
  • Product differentiation expected as competitive landscape expands
CATEGORY DATA
  • Table 106 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 107 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
  • Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN NIGERIA
  • 2022 DEVELOPMENTS