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Smart Augmented Reality (AR) Glasses - Global Market Trajectory & Analytics

  • ID: 3440915
  • Report
  • May 2020
  • Region: Global
  • 152 pages
  • Global Industry Analysts, Inc
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Amid the COVID-19 crisis and the looming economic recession, the Smart Augmented Reality (AR) Glasses market worldwide will grow by a projected 31 Million Units, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 127.7%. Simple Assisted Reality Glasses, one of the segments analyzed and sized in this study, is forecast to grow at over 124.5% and reach a market size of 12.3 Million Units by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The Simple Assisted Reality Glasses market will be reset to a new normal which going forward in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.

As part of the new emerging geographic scenario, the United States is forecast to readjust to a 115.3% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over 433.1 Thousand Units to the region's size over the next 7 to 8 years. In addition, over 1.4 Million Units worth of projected demand in the region will come from Rest of the European markets. In Japan, the Simple Assisted Reality Glasses segment will reach a market size of 205.3 Thousand Units by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Smart Augmented Reality (AR) Glasses market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world’s second largest economy will grow at 103.3% over the next couple of years and add approximately 1.2 Million Units in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Smart Augmented Reality (AR) Glasses market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others:

Atheer Inc, Avegant Corp, Daqri, Epson America Inc, Everysight LTD, GlassUp, Google Inc, Laforge Optical, Laster Technologies, Lumus Ltd, Magic Leap Inc, Meta Company, Microsoft Corp, NVIS Inc, Optinvent SA, Osterhout Design Group, Penny AB, Recon Instruments Inc, Sony Corporation, Sulon Technologies Inc, Tobii AB, Trivisio, Upskill, Vrvana Inc. Vuzix Corporation
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
With Wearable Computing Gaining Mainstream Attention, the Time is Ripe for Mobility in the Realm of Augmented Reality
Recent Market Activity
Market Review
By Combining Augmented Reality with Mobility, Smart AR Glasses Wield a Clear Advantage Over Competitive Substitutes
Smart AR Glasses Roadmap
Competition in the Market Remains Volatile & Transformative
Why Google Glass Failed & the Lessons Learnt
Google’s Comeback Highlights the Positive Benefits of Failure
Impact of Google’s Resurrection on the Competitive Climate in the Market
Does Google Have What it Takes to Bring Down Microsoft, the Present Leader in Wearable Holographic Computing?
Where Does Google Fit in the Current Scenario?
ODG & Meta Company Gang Up With Google to Battle Against Microsoft
It is a Long Wait Before Google Glass 2.0 & HoloLens are Opened to the Consumer Market & Here’s Why
Market Outlook
Global Competitor Market Shares
Smart Augmented Reality (AR) Glasses Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS
Atheer, Inc. (USA)
Avegant Corp. (USA)
DAQRI (USA)
Epson America, Inc. (USA)
Everysight LTD (Israel)
GlassUp (Italy)
Google Inc. (USA)
LAFORGE OPTICAL (USA)
Laster Technologies (France)
Lumus Ltd. (Israel)
Magic Leap, Inc. (USA)
Meta Company (USA)
Microsoft Corporation (USA)
NVIS, Inc. (USA)
Optinvent SA (France)
Osterhout Design Group (USA)
Penny AB (Sweden)
Recon Instruments Inc. (Canada)
Samsung (South Korea)
Sony Corporation (Japan)
Sulon Technologies, Inc. (Canada)
Tobii AB (Sweden)
TRIVISIO (Germany)
Upskill (USA)
Vrvana, Inc. (Canada)
Vuzix Corporation (USA)

3. MARKET TRENDS & DRIVERS
A Review of Major Market Trends and Drivers
Growing Investments in Smart Workforce Mobility & Productivity to Benefit Adoption of AR in the Enterprise/Industrial Sector
Increasing Investments in BYOD Brings Greater Market Opportunity for Smartphone Tethered Smartglasses in the Enterprise Sector as Against PC Tethered Variants
With Apple Not Yet in the Market, Android Rules the OS Space for Smart AR Glasses
The App Ecosystem, the Most Vital Ingredient in Making Augmented Reality Enterprise Ready
Rapid Sales of Smartphones to Benefit Smartphone-Dependent AR Glasses in the Immediate to Medium Term Period
The 3rd Wave of MAR 'Standalone SARGs' to Replace Smartphones in the Long-Run
A Peek Into Emerging New Application Possibilities in the Enterprise & Industrial Sectors
AR, the Next Revolution in Retail & Shopping
SARGs Enable 'Hands-Free Order Picking' in Warehouses & Logistics
'Hands-Free' Inspection, Maintenance & Repair of Production Floor Machinery
AR Compliments CRM to Transform Sales and Service Processes in Enterprises
Growing Use of Smart AR Glasses for 3D/CAD Modelling in Design Firms
Revolutionary Impact of AR in Healthcare & Medicine
Key Challenges to Growth
Privacy & Societal Issues
Cost Continues to Remain High
Computer Vision Syndrome
Narrow Field of View
Latency Issues
Lack of Awareness & Penetration in Addressable Markets

4. GLOBAL MARKET PERSPECTIVE
TABLE 1: Smart Augmented Reality (AR) Glasses Global Market Estimates and Forecasts in Units by Region/Country: 2020-2027
TABLE 2: Smart Augmented Reality (AR) Glasses Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
TABLE 3: Simple Assisted Reality Glasses (Product Type) World Market by Region/Country in Units: 2020 to 2027
TABLE 4: Simple Assisted Reality Glasses (Product Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027
TABLE 5: MR Holographic Displays (Product Type) Potential Growth Markets Worldwide in Units: 2020 to 2027
TABLE 6: MR Holographic Displays (Product Type) Market Sales Breakdown by Region/Country in Percentage: 2020 VS 2027
TABLE 7: Smart Helmets (Product Type) Geographic Market Spread Worldwide in Units: 2020 to 2027
TABLE 8: Smart Helmets (Product Type) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
TABLE 9: Enterprises (Application) Demand Potential Worldwide in Units by Region/Country: 2020-2027
TABLE 10: Enterprises (Application) Share Breakdown Review by Region/Country: 2020 VS 2027
TABLE 11: Individual Consumer (Application) Worldwide Latent Demand Forecasts in Units by Region/Country: 2020-2027
TABLE 12: Individual Consumer (Application) Distribution of Global Sales by Region/Country: 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES
Market Facts & Figures
US Smart Augmented Reality (AR) Glasses Market Share (in %) by Company: 2020 & 2025
Market Analytics
TABLE 13: United States Smart Augmented Reality (AR) Glasses Market Estimates and Projections in Units by Product Type: 2020 to 2027
TABLE 14: United States Smart Augmented Reality (AR) Glasses Market Share Breakdown by Product Type: 2020 VS 2027
TABLE 15: United States Smart Augmented Reality (AR) Glasses Latent Demand Forecasts in Units by Application: 2020 to 2027
TABLE 16: Smart Augmented Reality (AR) Glasses Market Share Breakdown in the United States by Application: 2020 VS 2027
CANADA
TABLE 17: Canadian Smart Augmented Reality (AR) Glasses Market Estimates and Forecasts in Units by Product Type: 2020 to 2027
TABLE 18: Smart Augmented Reality (AR) Glasses Market in Canada: Percentage Share Breakdown of Sales by Product Type for 2020 and 2027
TABLE 19: Canadian Smart Augmented Reality (AR) Glasses Market Quantitative Demand Analysis in Units by Application: 2020 to 2027
TABLE 20: Canadian Smart Augmented Reality (AR) Glasses Market Share Analysis by Application: 2020 VS 2027
JAPAN
TABLE 21: Japanese Market for Smart Augmented Reality (AR) Glasses: Annual Sales Estimates and Projections in Units by Product Type for the Period 2020-2027
TABLE 22: Japanese Smart Augmented Reality (AR) Glasses Market Share Analysis by Product Type: 2020 VS 2027
TABLE 23: Japanese Demand Estimates and Forecasts for Smart Augmented Reality (AR) Glasses in Units by Application: 2020 to 2027
TABLE 24: Smart Augmented Reality (AR) Glasses Market Share Shift in Japan by Application: 2020 VS 2027
CHINA
TABLE 25: Chinese Smart Augmented Reality (AR) Glasses Market Growth Prospects in Units by Product Type for the Period 2020-2027
TABLE 26: Chinese Smart Augmented Reality (AR) Glasses Market by Product Type: Percentage Breakdown of Sales for 2020 and 2027
TABLE 27: Chinese Demand for Smart Augmented Reality (AR) Glasses in Units by Application: 2020 to 2027
TABLE 28: Chinese Smart Augmented Reality (AR) Glasses Market Share Breakdown by Application: 2020 VS 2027
EUROPE
Market Facts & Figures
European Smart Augmented Reality (AR) Glasses Market: Competitor Market Share Scenario (in %) for 2020 & 2025
Market Analytics
TABLE 29: European Smart Augmented Reality (AR) Glasses Market Demand Scenario in Units by Region/Country: 2018-2025
TABLE 30: European Smart Augmented Reality (AR) Glasses Market Share Shift by Region/Country: 2020 VS 2027
TABLE 31: European Smart Augmented Reality (AR) Glasses Market Estimates and Forecasts in Units by Product Type: 2020-2027
TABLE 32: European Smart Augmented Reality (AR) Glasses Market Share Breakdown by Product Type: 2020 VS 2027
TABLE 33: European Smart Augmented Reality (AR) Glasses Addressable Market Opportunity in Units by Application: 2020-2027
TABLE 34: European Smart Augmented Reality (AR) Glasses Market Share Analysis by Application: 2020 VS 2027
FRANCE
TABLE 35: Smart Augmented Reality (AR) Glasses Market in France by Product Type: Estimates and Projections in Units for the Period 2020-2027
TABLE 36: French Smart Augmented Reality (AR) Glasses Market Share Analysis by Product Type: 2020 VS 2027
TABLE 37: Smart Augmented Reality (AR) Glasses Quantitative Demand Analysis in France in Units by Application: 2020-2027
TABLE 38: French Smart Augmented Reality (AR) Glasses Market Share Analysis: A 7-Year Perspective by Application for 2020 and 2027
GERMANY
TABLE 39: Smart Augmented Reality (AR) Glasses Market in Germany: Recent Past, Current and Future Analysis in Units by Product Type for the Period 2020-2027
TABLE 40: German Smart Augmented Reality (AR) Glasses Market Share Breakdown by Product Type: 2020 VS 2027
TABLE 41: Smart Augmented Reality (AR) Glasses Market in Germany: Annual Sales Estimates and Forecasts in Units by Application for the Period 2020-2027
TABLE 42: Smart Augmented Reality (AR) Glasses Market Share Distribution in Germany by Application: 2020 VS 2027
ITALY
TABLE 43: Italian Smart Augmented Reality (AR) Glasses Market Growth Prospects in Units by Product Type for the Period 2020-2027
TABLE 44: Italian Smart Augmented Reality (AR) Glasses Market by Product Type: Percentage Breakdown of Sales for 2020 and 2027
TABLE 45: Italian Demand for Smart Augmented Reality (AR) Glasses in Units by Application: 2020 to 2027
TABLE 46: Italian Smart Augmented Reality (AR) Glasses Market Share Breakdown by Application: 2020 VS 2027
UNITED KINGDOM
TABLE 47: United Kingdom Market for Smart Augmented Reality (AR) Glasses: Annual Sales Estimates and Projections in Units by Product Type for the Period 2020-2027
TABLE 48: United Kingdom Smart Augmented Reality (AR) Glasses Market Share Analysis by Product Type: 2020 VS 2027
TABLE 49: United Kingdom Demand Estimates and Forecasts for Smart Augmented Reality (AR) Glasses in Units by Application: 2020 to 2027
TABLE 50: Smart Augmented Reality (AR) Glasses Market Share Shift in the United Kingdom by Application: 2020 VS 2027
REST OF EUROPE
TABLE 51: Rest of Europe Smart Augmented Reality (AR) Glasses Market Estimates and Forecasts in Units by Product Type: 2020-2027
TABLE 52: Rest of Europe Smart Augmented Reality (AR) Glasses Market Share Breakdown by Product Type: 2020 VS 2027
TABLE 53: Rest of Europe Smart Augmented Reality (AR) Glasses Addressable Market Opportunity in Units by Application: 2020-2027
TABLE 54: Rest of Europe Smart Augmented Reality (AR) Glasses Market Share Analysis by Application: 2020 VS 2027
ASIA-PACIFIC
TABLE 55: Smart Augmented Reality (AR) Glasses Market in Asia-Pacific by Product Type: Estimates and Projections in Units for the Period 2020-2027
TABLE 56: Asia-Pacific Smart Augmented Reality (AR) Glasses Market Share Analysis by Product Type: 2020 VS 2027
TABLE 57: Smart Augmented Reality (AR) Glasses Quantitative Demand Analysis in Asia-Pacific in Units by Application: 2020-2027
TABLE 58: Asia-Pacific Smart Augmented Reality (AR) Glasses Market Share Analysis: A 7-Year Perspective by Application for 2020 and 2027
REST OF WORLD
TABLE 59: Rest of World Smart Augmented Reality (AR) Glasses Market Estimates and Forecasts in Units by Product Type: 2020 to 2027
TABLE 60: Smart Augmented Reality (AR) Glasses Market in Rest of World: Percentage Share Breakdown of Sales by Product Type for 2020 and 2027
TABLE 61: Rest of World Smart Augmented Reality (AR) Glasses Market Quantitative Demand Analysis in Units by Application: 2020 to 2027
TABLE 62: Rest of World Smart Augmented Reality (AR) Glasses Market Share Analysis by Application: 2020 VS 2027

IV. COMPETITION
Total Companies Profiled: 54
Note: Product cover images may vary from those shown
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