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Digital Advertising and Marketing - Global Market Trajectory & Analytics

  • ID: 347974
  • Report
  • April 2021
  • Region: Global
  • 639 Pages
  • Global Industry Analysts, Inc
Global Digital Advertising and Marketing Market to Reach $640.2 Billion by 2027

Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing estimated at US$322.5 Billion in the year 2020, is projected to reach a revised size of US$640.2 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027. Display, one of the segments analyzed in the report, is projected to record a 12% CAGR and reach US$350.6 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Search segment is readjusted to a revised 9% CAGR for the next 7-year period.

The U.S. Market is Estimated at $87.1 Billion, While China is Forecast to Grow at 13.9% CAGR

The Digital Advertising and Marketing market in the U.S. is estimated at US$87.1 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$139.3 Billion by the year 2027 trailing a CAGR of 13.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.9% and 8.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.1% CAGR.

Other Modes/Formats Segment to Record 4.6% CAGR

In the global Other Modes/Formats segment, USA, Canada, Japan, China and Europe will drive the 4.2% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$16.1 Billion in the year 2020 will reach a projected size of US$21.6 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$92.1 Billion by the year 2027, while Latin America will expand at a 5.8% CAGR through the analysis period.

Select Competitors (Total 498 Featured):
  • Acxiom Corporation
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • AOL Inc.
  • Baidu Inc.
  • Conversant Inc.
  • Dentsu Aegis Network
  • DoubleClick Inc.
  • Eniro AB
  • Facebook Inc.
  • Google Inc.
  • IAC/InterActive Corp.
  • InfoSpace Inc.
  • LinkedIn Corporation
  • Microsoft Corp.
  • Oath Inc.
  • ONE by AOL
  • Pandora Media Inc.
  • Sina Corporation
  • Sohu.com Inc.
  • Tencent Inc.
  • TOM Group Limited
  • TradeDoubler AB
  • Twitter Inc.
  • Xaxis
  • Yahoo! Inc.
Note: Product cover images may vary from those shown
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
  • Recent Market Activity
  • Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
  • Print Media Advertising including Newspapers and Magazines: The Worst Hit by the Transition
  • Expanding Digital Media User Base Triggers Massive Growth Opportunities
  • Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
  • Various Advertising Media & their Corresponding Benefits
  • Comparison of Different Advertising Media Based on Varied Parameters
  • Future Prospects Remain Buoyant
  • Top 10 Countries in the Advertising Industry Ranked by Ad Spend: 2017E
  • Display Advertising: The Largest Contributor to Global Digital Ad Spend
  • Despite Cannibalization by Display, Search Advertising to Sustain Growth Momentum
  • Developed Regions: Primary Revenue Generators
  • Developing Countries Continue to Turbo Charge Current and Future Growth
  • Asia-Pacific: Robust Demand for the Digital Experience Drive Faster Market Growth
  • STable Economic Scenario Lends Momentum for Market Growth
  • Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
  • Acxiom Corporation (USA)
  • Alibaba Group Holding Limited (China)
  • Amazon.com, Inc. (USA)
  • Baidu, Inc. (China)
  • Conversant, Inc. (USA)
  • Dentsu Aegis Network (UK)
  • Eniro AB (Sweden)
  • Facebook, Inc. (USA)
  • Google, Inc. (USA)
  • DoubleClick, Inc. (USA)
  • IAC/InterActiveCorp. (USA)
  • InfoSpace, Inc. (USA)
  • Microsoft Corporation (USA)
  • LinkedIn Corporation (USA)
  • Oath, Inc. (USA)
  • AOL, Inc. (USA)
  • ONE by AOL (USA)
  • Yahoo!, Inc. (USA)
  • Pandora Media, Inc. (USA)
  • Sina Corporation (China)
  • Sohu.com, Inc. (China)
  • Tencent, Inc. (China)
  • TOM Group Limited (China)
  • TradeDoubler AB (Sweden)
  • Twitter, Inc. (USA)
  • Xaxis (USA)
3. MARKET TRENDS & DRIVERS
  • Expanding Internet User Base: Fertile Environment for the Growth of Digital Media Marketing
  • The Emergence of Mobile Devices as the Preferred Digital Media Platform: A Strong Growth Driver for Mobile Digital Advertising
  • Key Factors Driving Growth in the Mobile Advertising Market
  • Growing Proliferation of Smartphones & Tablets
  • Rising Mobile Internet Subscriptions & Robust Mobile Data Consumption
  • Wider Roll Out 4G Networks
  • Social Media Advertising: A Major Beneficiary of the Transforming Social Networking Landscape
  • Social Networking Sites (SNS): Facts and Figures in a Nutshell
  • Top 10 Social Networking Platforms Worldwide Ranked by Active Usage: 2017E
  • Social Media Networks: A Key Enabler of Social Selling
  • Smart TV Triggers New Growth Opportunities for Digital Advertising
  • Digital Advertising Innovations and Advancements: Spearheading Growth
  • Augmented Reality (AR)
  • Buy Buttons
  • Digital Assistants
  • Video Ads in Search Results
  • Wearable Technology
  • Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
  • Mobile Marketing Technology Developments
  • Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
  • Select Cross-Platform, Hashtag-based Marketing Campaigns in the Recent Past
  • Cocooning Trend: Significant Market Opportunity for Cross-Platform Advertisers
  • Increasing Trend towards Mobile Apps: Enormous Growth Opportunities for Digital Cross-Platform Advertising
  • Growing Prominence of IoT and the Resulting Growth in Connected Devices Set to Take Digital Advertising to the Next Level
  • Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
  • Rising Prominence of OTT Platforms Augurs Well for Digital Video Advertising
  • Driven by Multiple Factors, Mobile Video Ads Surpass Online Video Ads
  • Native Advertising: The Next Big Thing in Display Advertising
  • FTC Issues Guidelines on Native Ads
  • Flourishing Gaming Market Generate Lucrative Opportunities for In-Game Advertising
  • Wireless Gaming: Opportunities Galore for In-Game Advertising
  • Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
  • Maximum Visibility Attribute Drive Increasing Interest in Free Online Classified Ads
  • Robust E-Commerce Activity Lends Traction to Market Growth
  • Supported by Efficient Broadband Connectivity, Demand for Rich Media Ads Gain Momentum
  • Tailored Emails for Smarter Customer Engagement Sustain Demand for E-mail Advertising
  • Key Issues and Challenges Hampering Prospects for Digital Advertising
  • Digital Advertising Frauds
  • Major Bottlenecks in Online Advertising
4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS
  • UNITED STATES
  • CANADA
  • JAPAN
  • CHINA
  • EUROPE
  • FRANCE
  • GERMANY
  • ITALY
  • UNITED KINGDOM
  • SPAIN
  • RUSSIA
  • REST OF EUROPE
  • ASIA-PACIFIC
  • AUSTRALIA
  • INDIA
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA
IV. COMPETITION
  • Total Companies Profiled: 498
Note: Product cover images may vary from those shown
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