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Digital Advertising and Marketing - Global Market Trajectory & Analytics

  • ID: 347974
  • Report
  • June 2020
  • Region: Global
  • 639 Pages
  • Global Industry Analysts, Inc
1 of 3

FEATURED COMPANIES

  • Acxiom Corporation (USA)
  • Baidu, Inc. (China)
  • DoubleClick, Inc. (USA)
  • Google, Inc. (USA)
  • ONE by AOL (USA)
  • Sohu.com, Inc. (China)
  • MORE
Amid the COVID-19 crisis and the looming economic recession, the Digital Advertising and Marketing market worldwide will grow by a projected US $317.6 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 10.3%. Display, one of the segments analyzed and sized in this study, is forecast to grow at over 12% and reach a market size of US $350.6 Billion by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The Display market will be reset to a new normal which going forwards in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.

As part of the new emerging geographic scenario, the United States is forecast to readjust to a 8.7% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US $11.8 Billion to the region's size over the next 7 to 8 years. In addition, over US $10 Billion worth of projected demand in the region will come from Rest of European markets. In Japan, the Display segment will reach a market size of US $14.1 Billion by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Advertising and Marketing market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world’s second largest economy will grow at 14.6% over the next couple of years and add approximately US $67.4 Billion in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Digital Advertising and Marketing market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others are:
  • Acxiom Corporation
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • AOL Inc.
  • Baidu Inc.
  • Conversant Inc.
  • Dentsu Aegis Network
  • DoubleClick Inc.
  • Eniro AB
  • Facebook Inc.
  • Google Inc.
  • IAC/InterActive Corp.
  • InfoSpace Inc.
  • LinkedIn Corporation
  • Microsoft Corp.
  • Oath Inc.
  • ONE by AOL
  • Pandora Media Inc.
  • Sina Corporation
  • Sohu.com Inc.
  • Tencent Inc.
  • TOM Group Limited
  • TradeDoubler AB
  • Twitter Inc.
  • Xaxis
  • Yahoo! Inc.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Acxiom Corporation (USA)
  • Baidu, Inc. (China)
  • DoubleClick, Inc. (USA)
  • Google, Inc. (USA)
  • ONE by AOL (USA)
  • Sohu.com, Inc. (China)
  • MORE
I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
Recent Market Activity
Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
Print Media Advertising including Newspapers and Magazines: The Worst Hit by the Transition
Expanding Digital Media User Base Triggers Massive Growth Opportunities
Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
Various Advertising Media & their Corresponding Benefits
Comparison of Different Advertising Media Based on Varied Parameters
Future Prospects Remain Buoyant
Top 10 Countries in the Advertising Industry Ranked by Ad Spend: 2017E
Display Advertising: The Largest Contributor to Global Digital Ad Spend
Despite Cannibalization by Display, Search Advertising to Sustain Growth Momentum
Developed Regions: Primary Revenue Generators
Developing Countries Continue to Turbo Charge Current and Future Growth
Asia-Pacific: Robust Demand for the Digital Experience Drive Faster Market Growth
Stable Economic Scenario Lends Momentum for Market Growth
Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects
Global Competitor Market Shares
Digital Advertising and Marketing Competitor Market Share Scenario Worldwide (in %): 2018 & 2029
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS
Acxiom Corporation (USA)
Alibaba Group Holding Limited (China)
Amazon.com, Inc. (USA)
Baidu, Inc. (China)
Conversant, Inc. (USA)
Dentsu Aegis Network (UK)
Eniro AB (Sweden)
Facebook, Inc. (USA)
Google, Inc. (USA)
DoubleClick, Inc. (USA)
IAC/InterActiveCorp. (USA)
InfoSpace, Inc. (USA)
Microsoft Corporation (USA)
LinkedIn Corporation (USA)
Oath, Inc. (USA)
AOL, Inc. (USA)
ONE by AOL (USA)
Yahoo!, Inc. (USA)
Pandora Media, Inc. (USA)
Sina Corporation (China)
Sohu.com, Inc. (China)
Tencent, Inc. (China)
TOM Group Limited (China)
TradeDoubler AB (Sweden)
Twitter, Inc. (USA)
Xaxis (USA)

3. MARKET TRENDS & DRIVERS
Expanding Internet User Base: Fertile Environment for the Growth of Digital Media Marketing
The Emergence of Mobile Devices as the Preferred Digital Media Platform: A Strong Growth Driver for Mobile Digital Advertising
Key Factors Driving Growth in the Mobile Advertising Market
Growing Proliferation of Smartphones & Tablets
Rising Mobile Internet Subscriptions & Robust Mobile Data Consumption
Wider Roll Out 4G Networks
Social Media Advertising: A Major Beneficiary of the Transforming Social Networking Landscape
Social Networking Sites (SNS): Facts and Figures in a Nutshell
Top 10 Social Networking Platforms Worldwide Ranked by Active Usage: 2017E
Social Media Networks: A Key Enabler of Social Selling
Smart TV Triggers New Growth Opportunities for Digital Advertising
Digital Advertising Innovations and Advancements: Spearheading Growth
Augmented Reality (AR)
Buy Buttons
Digital Assistants
Video Ads in Search Results
Wearable Technology
Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
Mobile Marketing Technology Developments
Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
Select Cross-Platform, Hashtag-based Marketing Campaigns in the Recent Past
Cocooning Trend: Significant Market Opportunity for Cross-Platform Advertisers
Increasing Trend towards Mobile Apps: Enormous Growth Opportunities for Digital Cross-Platform Advertising
Growing Prominence of IoT and the Resulting Growth in Connected Devices Set to Take Digital Advertising to the Next Level
Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
Rising Prominence of OTT Platforms Augurs Well for Digital Video Advertising
Driven by Multiple Factors, Mobile Video Ads Surpass Online Video Ads
Native Advertising: The Next Big Thing in Display Advertising
FTC Issues Guidelines on Native Ads
Flourishing Gaming Market Generate Lucrative Opportunities for In-Game Advertising
Wireless Gaming: Opportunities Galore for In-Game Advertising
Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
Maximum Visibility Attribute Drive Increasing Interest in Free Online Classified Ads
Robust E-Commerce Activity Lends Traction to Market Growth
Supported by Efficient Broadband Connectivity, Demand for Rich Media Ads Gain Momentum
Tailored Emails for Smarter Customer Engagement Sustain Demand for E-mail Advertising
Key Issues and Challenges Hampering Prospects for Digital Advertising
Digital Advertising Frauds
Major Bottlenecks in Online Advertising

4. GLOBAL MARKET PERSPECTIVE
TABLE 1: Digital Advertising and Marketing Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 2: Digital Advertising and Marketing Global Retrospective Market Scenario in US$ Million by Region/Country: 2012-2019
TABLE 3: Digital Advertising and Marketing Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027
TABLE 4: Display (Mode/Format) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 5: Display (Mode/Format) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
TABLE 6: Display (Mode/Format) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027
TABLE 7: Search (Mode/Format) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
TABLE 8: Search (Mode/Format) Historic Market Perspective by Region/Country in US$ Million: 2012 to 2019
TABLE 9: Search (Mode/Format) Market Sales Breakdown by Region/Country in Percentage: 2012 VS 2020 VS 2027
TABLE 10: Other Modes/Formats (Mode/Format) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
TABLE 11: Other Modes/Formats (Mode/Format) Region Wise Breakdown of Global Historic Demand in US$ Million: 2012 to 2019
TABLE 12: Other Modes/Formats (Mode/Format) Market Share Distribution in Percentage by Region/Country: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
Market Facts & Figures
US Digital Advertising and Marketing Market Share (in %) by Company: 2018 & 2025
Market Analytics
TABLE 13: United States Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2020 to 2027
TABLE 14: Digital Advertising and Marketing Market in the United States by Mode/Format: A Historic Review in US$ Million for 2012-2019
TABLE 15: United States Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027
CANADA
TABLE 16: Canadian Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2020 to 2027
TABLE 17: Canadian Digital Advertising and Marketing Historic Market Review by Mode/Format in US$ Million: 2012-2019
TABLE 18: Digital Advertising and Marketing Market in Canada: Percentage Share Breakdown of Sales by Mode/Format for 2012, 2020, and 2027
JAPAN
TABLE 19: Japanese Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2020-2027
TABLE 20: Digital Advertising and Marketing Market in Japan: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2012-2019
TABLE 21: Japanese Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2012 VS 2020 VS 2027
CHINA
TABLE 22: Chinese Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2020-2027
TABLE 23: Digital Advertising and Marketing Historic Market Analysis in China in US$ Million by Mode/Format: 2012-2019
TABLE 24: Chinese Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2012, 2020, and 2027
EUROPE
Market Facts & Figures
European Digital Advertising and Marketing Market: Competitor Market Share Scenario (in %) for 2018 & 2025
Market Analytics
TABLE 25: European Digital Advertising and Marketing Market Demand Scenario in US$ Million by Region/Country: 2020-2027
TABLE 26: Digital Advertising and Marketing Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2012-2019
TABLE 27: European Digital Advertising and Marketing Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
TABLE 28: European Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2020-2027
TABLE 29: Digital Advertising and Marketing Market in Europe in US$ Million by Mode/Format: A Historic Review for the Period 2012-2019
TABLE 30: European Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027
FRANCE
TABLE 31: Digital Advertising and Marketing Market in France by Mode/Format: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 32: French Digital Advertising and Marketing Historic Market Scenario in US$ Million by Mode/Format: 2012-2019
TABLE 33: French Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2012 VS 2020 VS 2027
GERMANY
TABLE 34: Digital Advertising and Marketing Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2020-2027
TABLE 35: German Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2012-2019
TABLE 36: German Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027
ITALY
TABLE 37: Italian Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2020-2027
TABLE 38: Digital Advertising and Marketing Historic Market Analysis in Italy in US$ Million by Mode/Format: 2012-2019
TABLE 39: Italian Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2012, 2020, and 2027
UNITED KINGDOM
TABLE 40: United Kingdom Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2020-2027
TABLE 41: Digital Advertising and Marketing Market in the United Kingdom: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2012-2019
TABLE 42: United Kingdom Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2012 VS 2020 VS 2027
SPAIN
TABLE 43: Spanish Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2020 to 2027
TABLE 44: Spanish Digital Advertising and Marketing Historic Market Review by Mode/Format in US$ Million: 2012-2019
TABLE 45: Digital Advertising and Marketing Market in Spain: Percentage Share Breakdown of Sales by Mode/Format for 2012, 2020, and 2027
RUSSIA
TABLE 46: Russian Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2020 to 2027
TABLE 47: Digital Advertising and Marketing Market in Russia by Mode/Format: A Historic Review in US$ Million for 2012-2019
TABLE 48: Russian Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027
REST OF EUROPE
TABLE 49: Rest of Europe Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2020-2027
TABLE 50: Digital Advertising and Marketing Market in Rest of Europe in US$ Million by Mode/Format: A Historic Review for the Period 2012-2019
TABLE 51: Rest of Europe Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027
ASIA-PACIFIC
TABLE 52: Asia-Pacific Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 53: Digital Advertising and Marketing Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2012-2019
TABLE 54: Asia-Pacific Digital Advertising and Marketing Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
TABLE 55: Digital Advertising and Marketing Market in Asia-Pacific by Mode/Format: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 56: Asia-Pacific Digital Advertising and Marketing Historic Market Scenario in US$ Million by Mode/Format: 2012-2019
TABLE 57: Asia-Pacific Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2012 VS 2020 VS 2027
AUSTRALIA
TABLE 58: Digital Advertising and Marketing Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2020-2027
TABLE 59: Australian Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2012-2019
TABLE 60: Australian Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027
INDIA
TABLE 61: Indian Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2020 to 2027
TABLE 62: Indian Digital Advertising and Marketing Historic Market Review by Mode/Format in US$ Million: 2012-2019
TABLE 63: Digital Advertising and Marketing Market in India: Percentage Share Breakdown of Sales by Mode/Format for 2012, 2020, and 2027
SOUTH KOREA
TABLE 64: Digital Advertising and Marketing Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2020-2027
TABLE 65: South Korean Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2012-2019
TABLE 66: Digital Advertising and Marketing Market Share Distribution in South Korea by Mode/Format: 2012 VS 2020 VS 2027
REST OF ASIA-PACIFIC
TABLE 67: Rest of Asia-Pacific Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2020-2027
TABLE 68: Digital Advertising and Marketing Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2012-2019
TABLE 69: Rest of Asia-Pacific Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2012 VS 2020 VS 2027
LATIN AMERICA
TABLE 70: Latin American Digital Advertising and Marketing Market Trends by Region/Country in US$ Million: 2020-2027
TABLE 71: Digital Advertising and Marketing Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2012-2019
TABLE 72: Latin American Digital Advertising and Marketing Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
TABLE 73: Latin American Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2020-2027
TABLE 74: Digital Advertising and Marketing Historic Market Analysis in Latin America in US$ Million by Mode/Format: 2012-2019
TABLE 75: Latin American Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2012, 2020, and 2027
ARGENTINA
TABLE 76: Argentinean Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2020-2027
TABLE 77: Digital Advertising and Marketing Market in Argentina in US$ Million by Mode/Format: A Historic Review for the Period 2012-2019
TABLE 78: Argentinean Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027
BRAZIL
TABLE 79: Digital Advertising and Marketing Market in Brazil by Mode/Format: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 80: Brazilian Digital Advertising and Marketing Historic Market Scenario in US$ Million by Mode/Format: 2012-2019
TABLE 81: Brazilian Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2012 VS 2020 VS 2027
MEXICO
TABLE 82: Digital Advertising and Marketing Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2020-2027
TABLE 83: Mexican Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2012-2019
TABLE 84: Mexican Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027
REST OF LATIN AMERICA
TABLE 85: Rest of Latin America Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2020 to 2027
TABLE 86: Digital Advertising and Marketing Market in Rest of Latin America by Mode/Format: A Historic Review in US$ Million for 2012-2019
TABLE 87: Rest of Latin America Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027
MIDDLE EAST
TABLE 88: The Middle East Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 89: Digital Advertising and Marketing Market in the Middle East by Region/Country in US$ Million: 2012-2019
TABLE 90: The Middle East Digital Advertising and Marketing Market Share Breakdown by Region/Country: 2012, 2020, and 2027
TABLE 91: The Middle East Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2020 to 2027
TABLE 92: The Middle East Digital Advertising and Marketing Historic Market by Mode/Format in US$ Million: 2012-2019
TABLE 93: Digital Advertising and Marketing Market in the Middle East: Percentage Share Breakdown of Sales by Mode/Format for 2012,2020, and 2027
IRAN
TABLE 94: Iranian Market for Digital Advertising and Marketing: Annual Sales Estimates and Projections in US$ Million by Mode/Format for the Period 2020-2027
TABLE 95: Digital Advertising and Marketing Market in Iran: Historic Sales Analysis in US$ Million by Mode/Format for the Period 2012-2019
TABLE 96: Iranian Digital Advertising and Marketing Market Share Analysis by Mode/Format: 2012 VS 2020 VS 2027
ISRAEL
TABLE 97: Israeli Digital Advertising and Marketing Market Estimates and Forecasts in US$ Million by Mode/Format: 2020-2027
TABLE 98: Digital Advertising and Marketing Market in Israel in US$ Million by Mode/Format: A Historic Review for the Period 2012-2019
TABLE 99: Israeli Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027
SAUDI ARABIA
TABLE 100: Saudi Arabian Digital Advertising and Marketing Market Growth Prospects in US$ Million by Mode/Format for the Period 2020-2027
TABLE 101: Digital Advertising and Marketing Historic Market Analysis in Saudi Arabia in US$ Million by Mode/Format: 2012-2019
TABLE 102: Saudi Arabian Digital Advertising and Marketing Market by Mode/Format: Percentage Breakdown of Sales for 2012, 2020, and 2027
UNITED ARAB EMIRATES
TABLE 103: Digital Advertising and Marketing Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2020-2027
TABLE 104: United Arab Emirates Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2012-2019
TABLE 105: Digital Advertising and Marketing Market Share Distribution in United Arab Emirates by Mode/Format: 2012 VS 2020 VS 2027
REST OF MIDDLE EAST
TABLE 106: Digital Advertising and Marketing Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Mode/Format for the Period 2020-2027
TABLE 107: Rest of Middle East Digital Advertising and Marketing Historic Market Analysis in US$ Million by Mode/Format: 2012-2019
TABLE 108: Rest of Middle East Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027
AFRICA
TABLE 109: African Digital Advertising and Marketing Market Estimates and Projections in US$ Million by Mode/Format: 2020 to 2027
TABLE 110: Digital Advertising and Marketing Market in Africa by Mode/Format: A Historic Review in US$ Million for 2012-2019
TABLE 111: African Digital Advertising and Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027

IV. COMPETITION
Total Companies Profiled: 498
Note: Product cover images may vary from those shown
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  • Acxiom Corporation (USA)
  • Alibaba Group Holding Limited (China)
  • Amazon.com, Inc. (USA)
  • AOL, Inc. (USA)
  • Baidu, Inc. (China)
  • Conversant, Inc. (USA)
  • Dentsu Aegis Network (UK)
  • DoubleClick, Inc. (USA)
  • Eniro AB (Sweden)
  • Facebook, Inc. (USA)
  • Google, Inc. (USA)
  • IAC/InterActiveCorp. (USA)
  • InfoSpace, Inc. (USA)
  • LinkedIn Corporation (USA)
  • Microsoft Corporation (USA)
  • Oath, Inc. (USA)
  • ONE by AOL (USA)
  • Pandora Media, Inc. (USA)
  • Sina Corporation (China)
  • Sohu.com, Inc. (China)
  • Tencent, Inc. (China)
  • TOM Group Limited (China)
  • TradeDoubler AB (Sweden)
  • Twitter, Inc. (USA)
  • Xaxis (USA)
  • Yahoo!, Inc. (USA)
Note: Product cover images may vary from those shown
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