Alcoholic Drinks in Azerbaijan

  • ID: 348993
  • Report
  • Region: Azerbaijan
  • 55 Pages
  • Euromonitor International
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In 2017, alcoholic drinks returned to a positive performance in Azerbaijan, recovering after significant downturns during the previous years. Growth of alcoholic drinks in the country is attributed to a number of factors. First of all, partially regained stability of the national currency, the Azerbaijani manat, supported some economic revival and return of consumers’ disposable incomes.

The publisher's Alcoholic Drinks in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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ALCOHOLIC DRINKS IN AZERBAIJAN

Executive Summary
Alcoholic Drinks Experiences Tepid Output Growth in 2017 in Azerbaijan
Stricter Regulation by State Authorities Determines Pricing Strategies of Companies
Local Alcoholic Drinks Lead Sales in 2017
Modern Grocery Retailers Gains Ground Due To Growing Number of Outlets
Alcoholic Drinks To Continue Growing Over the Forecast Period
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Table 2 Duties Levies onAlcoholic Drinks 2017
Summary 1 Taxation on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2017/2018
Market Indicators
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources
Headlines
Prospects
Resurgence of Beer Is Attributed To Recovered Macroeconomic Situation in Azerbaijan
Tourism Development Supports Growth of Breweries in Azerbaijan
Positive Performance Predicted for Beer Over the Forecast Period
Competitive Landscape
Baltika-baku Llc Leads Beer in Azerbaijan in 2017
Increasing Local Manufacturing Supports Expanding Brand Portfolios
New Product Launches Address Popular Foreign Beer Or Country-specific Local Traditions
Category Background
Lager Price Band Methodology
Summary 4 Lager by Price Band 2017

Category Data
Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Low Consumer Awareness Pushes Off-trade To Categorise Cider Under Beer
Due To Development of Outdoor Entertainment On-trade Sales Record Slower Downturn
Consumer Lifestyles To Push Cider/perry Volume Sales Up Over the Forecast Period
Competitive Landscape
Multinationals Lead Cider/perry in 2017
C&C Group Performs Best, Remaining Cider Leader in 2017
C&C Group Strengthens Leading Position Due To Volatility of Local Environment

Category Data
Table 34 Sales of Cider/Perry: Total Volume 2012-2017
Table 35 Sales of Cider/Perry: Total Value 2012-2017
Table 36 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 37 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 45 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 46 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022
Headlines
Prospects
Key Consumers of Rtds/high-strength Premixes Remain Younger Demographic
On-trade Sales of Rtds/high-strength Premixes Grow Faster Than Off-trade
Rtds/high-strength Premixes To Develop Over the Forecast Period
Competitive Landscape
Bacardi & Co Ltd Retains Leadership by Targeting Largest Consumer Group of Rtds
New Product Launches Are Not Extensive in 2017
Negligible Sales Discourage Local Manufacturers From Producing Rtds

Category Data
Table 49 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 50 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 56 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 57 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 58 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 59 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 60 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 63 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Performance of Mature Spirits Associated With Fiscal Policy Changes, Reflected in Local Off-trade Prices
Tourism Development Stops Emerging Spirits From Significant Drop in 2017
Spirits To Grow and Saturate Over the Forecast Period
Competitive Landscape
Local Products Continue To Prevail
Downtrend Towards Economy Products Continues, Particularly Through Off-trade
After Monetary Turmoil, Organisational and Strategic Changes in Companies Increase

Category Data
Table 64 Sales of Spirits by Category: Total Volume 2012-2017
Table 65 Sales of Spirits by Category: Total Value 2012-2017
Table 66 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 67 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 72 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 73 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 74 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 75 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 76 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 77 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 78 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Category Benefits From Government Support of Wineries in 2017
On-trade and Food/drink/tobacco Specialists Support Increasing Wine Consumption
Wine To Produce Stronger Performance Over the Forecast Period
Competitive Landscape
State Support of Local Manufacturers and Restrictions on Imports Reflect Predominance of Domestic Brands
New Product Launches of Local Players Mainly Target Global Trends
Leaders Continue Strong Performance by Expanding Product Portfolios

Category Data
Table 79 Sales of Wine by Category: Total Volume 2012-2017
Table 80 Sales of Wine by Category: Total Value 2012-2017
Table 81 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 82 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 83 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 86 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 87 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 88 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 89 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 90 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
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Healthy volume growth, despite a high inflation rate:

In 2007, alcoholic drinks in Azerbaijan recorded healthy volume growth, despite a high inflation rate. The government is continuously striving to make consumer income levels grow. At the end of review period, alongside existing Russian vodka brands, there was a high inflow of Ukrainian vodka brands. Local wine and brandy experienced a considerable boom. Georgian wines also gained popularity at the end of review period. Being a Muslim country, Azerbaijan is still quite tolerant towards consumption of alcoholic drinks, with volume sales dropping slightly only during the holy month of Ramadan.

Local wine, beer and brandy experience considerable demand:

At the end of review period, the main domestic beer manufacturers started slightly to concentrate volume sales in their hands, by driving out the remaining players to the provincial areas. Several new local brands of brandy appeared to compete with imported brands on a quality and packaging basis. Brandy is the second most popular spirit after vodka, and gradually increased its volume sales during the review period. The consumption of liqueurs, the third most popular type of spirits, fluctuated. Local and imported wine producers achieved a considerable breakthrough. Alongside the huge inflow of new local brands, Georgian wines became increasingly popular.

Competition between local and imported brands intensifies:

At the end of review period, wine encountered intense competition between the huge number of local brands, brands imported from European countries, and Georgian wine brands. In vodka, there was strong competition between local vodka brands and the brands imported from Ukraine and Russia. Belarussian vodka brands also started to appear. The competitive environment in premium drinks involves imported brands from Europe, Russia, Australia, the US, etc. However, the leading volume share of premium drinks belongs to brands imported from Europe, Russia, Ukraine and Georgia.

Supermarkets/hypermarkets increases its volume share:

The volume share of supermarkets/hypermarkets in the distribution of alcoholic drinks continuously increased during the review period. Meanwhile, the volume share of the others distribution channel, including outdoor markets, bazaars, etc, kept on falling. In beer, however, a large volume share was still sold through outdoor markets in 2007. In spirits, discounters held the highest volume share. Wine is increasingly purchased in supermarkets/hypermarkets, while premium alcoholic drinks such as whisky, cognac, imported wine and brandy, gin, rum and tequila are mainly purchased in supermarkets/hypermarkets or in large independent food stores.

Promising forecast outlook, with continued brand expansion:

Over the forecast period, alcoholic drinks in Azerbaijan will continue to develop. Brand expansion will be continuously observed. Local wine, brandy, vodka and beer will grow rapidly and will remain the dominant alcoholic drinks. Vodka will keep its position as the favourite alcoholic drink. Ukrainian vodka brands will compete with Russian vodka brands. The existence of premium vodka and expansion of brands will generate interest and demand, making spirits the dynamic sector during the forecast period.
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- Agro-Azerinvest Mmc
- Baki Shampan Sherablari Sc
- Baki Sherab-1 Jsc (Baki Sherab Zavodu)
- Engin Ltd
- Ganja-Sharab Wine Factory (Ganja Sharab-2)
- Naig’s Co Tovuz Baltiya Ltd
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