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Hot Drinks in Croatia

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    Report

  • 41 Pages
  • December 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 349073
Retail value sales of hot drinks in Croatia rose in 2025, driven primarily by price inflation, premiumisation in coffee, and a sustained cultural attachment to hot beverages despite consumer price fatigue and declining purchasing power. The most important factor was the continuation of high global coffee and cocoa prices, which translated directly into higher retail prices.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Hot drinks’ cultural importance, adaptive product strategies, and resilient domestic producers ensure continued value expansion
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Rising prices and consumer frustration
  • Selective premiumisation persists, supported by tourism and functional innovation
  • Affordable sustainability emerges as an important trend
  • Coffee retains its central position in hot drinks
WHAT’S NEXT?
  • Price-driven value growth, with volumes remaining largely stable
  • Company activity will centre on cost management, technological advancement, and adaptive innovation
  • Gradual diversification of retail channels, reflecting Croatia’s evolving shopping habits and tourism-driven demand
COMPETITIVE LANDSCAPE
  • Frank maintains its lead, supported by its strong heritage, diversified product portfolio, and continuous innovation
  • Local companies dominate, benefiting from trust, tradition, and adaptability
CHANNELS
  • Supermarkets lead with their wide product assortments, regular promotions, and accessibility
  • Sunday trading restrictions and tourism drive dynamic growth of forecourt retailers
  • E-commerce offers quick delivery and access to products not always available in physical stores
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sustained consumer attachment to coffee
INDUSTRY PERFORMANCE
  • Strong value growth reflects inflationary effects and structural market shifts
  • Fresh ground coffee pods valued for their convenience and quality
WHAT’S NEXT?
  • High prices, innovation, and enduring consumer loyalty ensure further expansion
  • Shift toward technology-led efficiency and innovation
  • Sustainability increasingly important, reflecting both global commitments and local consumer awareness
COMPETITIVE LANDSCAPE
  • Franck remains the clear leader in an increasingly competitive coffee landscape
  • Franck’s broad portfolio allows it to capture growth in both traditional and premium categories
CHANNELS
  • Supermarkets lead, offering broad portfolios, private label and promotions
  • Coffee remains a planned, at-home consumption category
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERTEA IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wellness trends, moderate premiumisation, and higher unit prices drive growth
INDUSTRY PERFORMANCE
  • Tea’s reptation as a health-oriented beverage and innovation support demand
  • Consumers increasingly turn to herbal teas for their perceived health benefits
WHAT’S NEXT?
  • Modest growth supported by wellness-oriented consumption and stable consumer habits
  • Gradual digital transformation
COMPETITIVE LANDSCAPE
  • Franck benefits from an extensive distribution network, strong consumer trust and innovation
  • Podravka successfully focuses on teas that align with consumers’ health and wellness priorities
CHANNELS
  • Leading supermarkets offer a wide product selection, competitive pricing, and convenience
  • Sunday trading restrictions drive growth of forecourt retailers
CATEGORY DATA
  • Table 36 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 37 Retail Sales of Tea by Category: Value 2020-2025
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMEROTHER HOT DRINKS IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising prices and demand for comfort-oriented drinks support value gains
INDUSTRY PERFORMANCE
  • Chocolate-based flavoured powder drinks remain the dominant category
  • Innovation in reduced sugar or fortified versions helps sustain demand
WHAT’S NEXT?
  • Volume growth limited by demographic decline and growing awareness of sugar
  • Advancements in production technology, product reformulation, and digital distribution
COMPETITIVE LANDSCAPE
  • Nesquik retains high household penetration thanks to its trusted image, consistent quality, and wide distribution
  • Dr Oetker benefits from strong brand trust and steady demand
CHANNELS
  • Consumers value supermarkets’ wide assortments, promotions, and convenience
  • Forecourt retailers benefit from Sunday trading restrictions and improved product assortments
CATEGORY DATA
  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER