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Jewellery in Germany

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    Report

  • 24 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 349085
In 2025, jewellery in Germany experienced moderate retail current value growth of 1%, although volume sales saw a 1% decline, driven by cautious consumer spending habits amidst economic and political uncertainties. Value growth was driven by changing consumer preferences and technological advancements. The growing number of high-net-worth individuals in Germany drove demand for luxury goods, including fine jewellery.

This Jewelleryin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Costume Jewellery, Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jewellery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tech integration and luxury demand drive value growth amid economic caution
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Cautious spending habits, although fine jewellery sees a better performance
  • Technological advancements reshape jewellery design and the shopping experience
  • Sustainable and tech-driven jewellery redefine the category
  • CHART 2 The Good Bling High Jewellery with Lab-Grown Diamonds from Berlin
  • Lab-grown diamonds spark innovation in sustainable jewellery design
  • CHART 3 Germany's First Diamond Laboratory is also Europe's Largest
WHAT’S NEXT?
  • Fine jewellery set to drive growth as the number of HNWIs continues to rise
  • Growth will be driven by rising demand for sustainable and ethically sourced pieces
  • CHART 4 Analyst Insight
  • Technology, customisation, and Gen Z anticipated to drive growth
COMPETITIVE LANDSCAPE
  • Leading brands maintain dominance through innovation and sustainability
  • Rising number of HNWIs will offer companies opportunities for growth
CHANNELS
  • Offline retail remains dominant, especially for fine jewellery
  • Retail e-commerce drives growth with digitalisation
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 GOT BAG Received a German Design Award 2025 for its Bag Designs
  • CHART 7 Google's Pixel Watch 3 Introduces Innovative AI-Powered Features
  • CHART 8 Analyst Insight
  • CHART 9 Real GDP Growth and Inflation 2020-2030
  • CHART 10 PEST Analysis in Germany 2025
  • CHART 11 Key Insights on Consumers in Germany 2025
  • CHART 12 Consumer Landscape in Germany 2025
PERSONAL ACCESSORIES IN GERMANY
EXECUTIVE SUMMARY
  • Premiumisation and tech integration drive value growth amid volume decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Slowing inflation and cautious consumer spending shape category dynamics
  • Traditional and connected watches is the largest, with growth driven by connected watches
  • Sustainability is crucial, with consumers seeking recycled and biodegradable components
  • AI and tech innovation reshape personal accessories
WHAT’S NEXT?
  • Sustainable personal accessories set to drive growth
  • Traditional and connected watches to remain largest category and remain stable
  • Digital technology and market polarisation expected to become more evident
COMPETITIVE LANDSCAPE
  • Leading brands maintain their positions, but changes in share evident
  • Market polarisation impacts the competitive landscape
  • Sustainable practices and innovation expected to drive opportunities for brands
CHANNELS
  • Retail offline remains dominant as consumers still value the shopping experience
  • Retail e-commerce drives growth with convenience and flexibility
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources