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Retailing in the Netherlands

  • ID: 349115
  • Report
  • March 2021
  • Region: Netherlands
  • 141 Pages
  • Euromonitor International
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Overall, retailing in the Netherlands performed well in 2020, as many local consumers who were either able to continue working from home or had their salaries covered by government assistance programmes had excess disposable income. Unemployment levels remained fairly low and expenditure on things such as foodservice and travel was minimal, which meant that many households managed to save money, which benefitted retail.

The Retailing in Netherlands report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19-19 country impact
  • E-commerce growth surges in 2020, but omnichannel strategies may be the way forward
3rd party merchants grad share thanks to low prices and speedy delivery
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2020
  • Physical retail landscape
  • Cash and carry
  • Table 1 Cash and Carry Sales: Value 2014-2020
  • Seasonality
  • Easter
  • Sinterklaas (St Nicholas)
  • Christmas
  • Winter sales
  • Summer sales
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
  • Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  • Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
  • Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 28 Retailing GBO Company Shares: % Value 2016-2020
  • Table 29 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
  • Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
  • Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
  • Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
  • Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
  • Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
  • Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
  • Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
  • Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
  • Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
  • Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
  • Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 2 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Shifts in consumer behaviour benefit convenience stores in 2020
  • Spar Holding maintains its lead in 2020 but faces increasing competition from rival players
  • Albert Heijn is at the forefront of innovation
RECOVERY AND OPPORTUNITIES
  • Jumbo Supermarkten will expand its convenience stores format
  • Focus on convenience and busy lifestyles will heighten
  • Smaller and traditional format convenience stores face challenges in the years ahead
CHANNEL DATA
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
  • Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
  • Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
  • Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Discounters benefits from stay-at-home trend and economic constraints in 2020
  • Lidl continues to lead, despite having fewer outlets
  • Discounters align with consumer trends to boost sales
RECOVERY AND OPPORTUNITIES
  • Discounters will play catch-up with supermarkets over the forecast period
  • Major store design overhaul may boost Aldi’s profile while Lidl will invest heavily in marketing
  • Greater focus on brands, fresh food and baked goods offers scope for growth
CHANNEL DATA
  • Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
  • Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 83 Discounters GBO Company Shares: % Value 2016-2020
  • Table 84 Discounters GBN Brand Shares: % Value 2017-2020
  • Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
  • Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
  • Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • A nimble approach to services benefits hypermarkets in 2020
  • Albert Heijn maintains its lead but loses some share to Jumbo
  • Cycling culture limits the popularity of hypermarkets, although the channel gets a boost from bulk-buy trends in 2020
RECOVERY AND OPPORTUNITIES
  • Mixed forecast for hypermarkets as consumer behaviour likely to change post-pandemic
  • Growth in e-commerce in the coming years will present a significant challenge for hypermarkets
  • Merging of foodservice and grocery retailing offers opportunities for growth
CHANNEL DATA
  • Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
  • Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
  • Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
  • Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
  • Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
  • Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Supermarkets benefit from the convenience factor and a wide range of product across the price spectrum
  • Albert Heijn remains the strong leader thanks to a large outlet network
  • Supply issues in e-commerce give supermarkets a boost in 2020
RECOVERY AND OPPORTUNITIES
  • Modest growth will be driven by the convenience factor but hampered by e-commerce
  • Increased number of strategically placed outlets can help drive sales in the future
  • Expansion of products on offer will attract greater numbers of consumers
CHANNEL DATA
  • Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
  • Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 99 Supermarkets GBO Company Shares: % Value 2016-2020
  • Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020
  • Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020
  • Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020
  • Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Traditional grocery retailers loses share in 2020 as consumer seek out lower prices
  • Coöperatieve Primera remains ahead thanks to its nimble approach
  • Split in traditional grocery retail profiles leaves lower-end establishments vulnerable to closure in 2020
RECOVERY AND OPPORTUNITIES
  • Return to old shopping habits poses a challenge for traditional grocery retailers but niche outlets may offer scope for growth
  • Traditional grocery retailers will see a drop in footfall among consumers whose budgets have become tighter
  • Traditional grocers will continue to lag behind their modern counterparts in terms of growth
CHANNEL DATA
  • Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Apparel and footwear specialist retailers are hit hard by the pandemic in the early half of 2020
  • Primark Netherlands consolidates its lead due to frequent launches and low prices
  • Domestic player Euretco maintains second place but sees share decline
RECOVERY AND OPPORTUNITIES
  • Reduction in government and rental support will see both small and large stores close
  • Retailers will move towards sustainability to meet consumer demand
  • Apparel and footwear specialist will need to innovate to weather the storm
CHANNEL DATA
  • Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Electronics and appliance specialist retailers get a boost from the work-from-home trend in 2020
  • Media Markt Saturn Holding Nederland strengthens its lead
  • Prominent brands merge or go out of business amid channel decline
RECOVERY AND OPPORTUNITIES
  • Consumer behaviour will revert to pre-pandemic levels in 2021, forcing players to focus on online sales
  • A focus on in-store experience will enable players to maintain physical stores over the forecast period
  • Further decline expected as industry moves towards e-commerce
CHANNEL DATA
  • Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Online shopping and hygiene concerns deter customers in 2020
  • AS Watson, owner of drugstore chain Kruidvat, consolidates its lead in 2020
  • Increasing consolidation across health and beauty specialist retailers
RECOVERY AND OPPORTUNITIES
  • In-store shopping will be hampered by the limits on customer testing, and retailers will need to adopt contactless solutions
  • Drugstores/parapharmacies will focus on services to continue to attract consumers
  • Optical goods stores set to recover after a slump in 2020
CHANNEL DATA
  • Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
  • Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
  • Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • At-home trends in 2020 give home and garden retailers a boost
  • Intergamma maintains its lead over Ikea in 2020
  • Real estate boost benefits home improvement and home furnishing stores
RECOVERY AND OPPORTUNITIES
  • Reduction in outlets and disposable income will limit growth in the long term
  • A shift towards e-commerce will see changes in business models in the future
  • Kitchens and flooring will remain sensitive to house-buying trends
CHANNEL DATA
  • Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
  • Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
  • Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Department stores suffer heavy losses in 2020 as footfall plummets
  • Hema remains dominant in 2020 thanks to increasing investment in online store
  • De Bijenkorf continues to thrive by focusing on premium products
RECOVERY AND OPPORTUNITIES
  • Online focus will help mitigate losses from physical stores
  • Polarisation will shape the future of department stores
  • Department stores will continue to struggle to achieve growth
CHANNEL DATA
  • Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 155 Department Stores GBO Company Shares: % Value 2016-2020
  • Table 156 Department Stores GBN Brand Shares: % Value 2017-2020
  • Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020
  • Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Variety stores recoup lost sales in the latter half of 2020
  • Lead player Action records its best-ever performance, dominating the category
  • Outlets decline as e-commerce grows in 2020
RECOVERY AND OPPORTUNITIES
  • Outlets will decline as e-commerce grows, but variety stores can grab share from other retailers
  • Blokker Nederland set to focus on budget brand Big Bazar
  • High-end niche players will enjoy increasing presence
CHANNEL DATA
  • Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 163 Variety Stores GBO Company Shares: % Value 2016-2020
  • Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020
  • Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020
  • Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Direct sellers benefit from a nimble approach and demand for personalised services
  • Multinationals in consumer health and beauty and personal care collectively dominate in 2020
  • Women and immigrants remain key sellers in 2020
RECOVERY AND OPPORTUNITIES
  • Direct selling has a positive outlook thanks to its personal appeal
  • A strong national economy will have contrasting effects on direct selling
  • Social media will become more important than organised parties for promoting products
CHANNEL DATA
  • Table 169 Direct Selling by Category: Value 2015-2020
  • Table 170 Direct Selling by Category: % Value Growth 2015-2020
  • Table 171 Direct Selling GBO Company Shares: % Value 2016-2020
  • Table 172 Direct Selling GBN Brand Shares: % Value 2017-2020
  • Table 173 Direct Selling Forecasts by Category: Value 2020-2025
  • Table 174 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Companies withdraw as they become pure e-commerce players
  • Robert Klingel Europe continues to lead and increases its value share
  • Older consumers remain the key target audience
RECOVERY AND OPPORTUNITIES
  • Homeshopping will continue declining steeply in the years ahead
  • Traditional product categories will still dominate despite decline
  • Second-placed Bofrost will switch from homeshopping to e-commerce
CHANNEL DATA
  • Table 175 Homeshopping by Category: Value 2015-2020
  • Table 176 Homeshopping by Category: % Value Growth 2015-2020
  • Table 177 Homeshopping GBO Company Shares: % Value 2016-2020
  • Table 178 Homeshopping GBN Brand Shares: % Value 2017-2020
  • Table 179 Homeshopping Forecasts by Category: Value 2020-2025
  • Table 180 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • A decline in footfall during 2020 impacts vending sales
  • Public health concerns dent prospects for packaged food and hot drinks vending
  • Lekkerland continues to lead vending but other players gain ground
RECOVERY AND OPPORTUNITIES
  • Challenges ahead for vending with no innovation likely over the forecast period
  • Tobacco vending ban in 2022 will further impact growth in vending
  • Health and wellness trend will impact sales in vending over the forecast period
CHANNEL DATA
  • Table 181 Vending by Category: Value 2015-2020
  • Table 182 Vending by Category: % Value Growth 2015-2020
  • Table 183 Vending GBO Company Shares: % Value 2016-2020
  • Table 184 Vending GBN Brand Shares: % Value 2017-2020
  • Table 185 Vending Forecasts by Category: Value 2020-2025
  • Table 186 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • E-commerce sees exceptional growth in 2020 as more consumers shop from the comfort of their homes
  • Strong performances in electronics in 2020
  • Domestic players continue to dominate, except for apparel
RECOVERY AND OPPORTUNITIES
  • E-commerce will continue to grow and internationals are likely to gain ground
  • Omnichannel strategies will become more prevalent in the years ahead
  • Amidst strong sales growth, profit margins will remain slim
CHANNEL DATA
  • Table 187 E-Commerce by Channel and Category: Value 2015-2020
  • Table 188 E-Commerce by Channel and Category: % Value Growth 2015-2020
  • Table 189 E-Commerce GBO Company Shares: % Value 2016-2020
  • Table 190 E-Commerce GBN Brand Shares: % Value 2017-2020
  • Table 191 Forecast E-Commerce by Channel and Category: Value 2020-2025
  • Table 192 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Strong growth thanks to substantial rise in smartphone shopping
  • New apps and improved functionalities should boost growth
  • Increasing sophistication in mobile devices enhances consumer experience
RECOVERY AND OPPORTUNITIES
  • Mobile e-commerce growth set to continue apace across the forecast period
  • Laptops and tablets will remain important for larger purchases
  • Smartphone use set to rise further thanks to younger consumers
CHANNEL DATA
  • Table 193 Mobile E-Commerce: Value 2015-2020
  • Table 194 Mobile E-Commerce: % Value Growth 2015-2020
  • Table 195 Mobile E-Commerce Forecasts: Value 2020-2025
  • Table 196 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Food and drink e-commerce sees exceptional growth in 2020 as consumers embrace online grocery shopping
  • Leading supermarkets AH.nl and Jumbo see growth in food and drink e-commerce in 2020
  • Food and drink specialists see strong growth
RECOVERY AND OPPORTUNITIES
  • Online grocery shopping will increase in the future as retailers enhance consumer experiences
  • E-commerce will form part of multi-channel or omnichannel strategies
  • High outlet density and advanced urbanisation pose structural challenges
CHANNEL DATA
  • Table 197 Food and Drink E-Commerce: Value 2015-2020
  • Table 198 Food and Drink E-Commerce: % Value Growth 2015-2020
  • Table 199 Food and Drink E-Commerce Forecasts: Value 2020-2025
  • Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

Note: Product cover images may vary from those shown
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