Despite the government not implementing a lockdown in Belarus in 2020, current value and volume sales will be impacted by the COVID-19 pandemic overall. Trends such as stockpiling have had little impact on soft drinks, with consumers choosing to bulk buy more essential items instead. Likewise, the failing economy has left many consumers unemployed or with reduced disposable incomes meaning many have had to adopt economising across all their spending.
The Soft Drinks in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Soft Drinks in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Soft Drinks in BelarusList of Contents and Tables
Executive Summary
Growth Supported by A Rise in Disposable Income and Increased Health Consciousness in 2019
Soft Drinks Influenced by Healthy Living and Price Sensitivity
Coca-Cola Leads With Its Wide Product Range, Strong Distribution and Marketing Support
Healthy Lifestyles and Flavour Variety Influence New Product Development
Further Growth Anticipated, With Bottled Water the Main Driver of Volume Sales
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Increasingly Healthy Lifestyles Drive Growth in 2019
Concerns Over the Quality of Tap Water and On-the-go Consumption Stimulate Sales
Small Bottle Sizes Lead Volume Sales Due To Their Convenience
Competitive Landscape
Local Companies Lead As Foreign Players Gain Further Share in 2019
Advertising Plays An Important Role in Consumers' Choice
New Products Target Specific and Health-conscious Consumers
Category Data
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Growth Driven by Cola Carbonates in 2019
Further Decline of Non-cola Carbonates in General, But Strong Growth of Traditional Kvas
Health and Wellness Trend Impacts Sales
Competitive Landscape
Leading Players Strengthen Their Volume Share With Their Strong Presence and Active Promotion
Price Sensitivity Reduces Consumer Brand Loyalty
Flavour Variety Influences New Product Development
Category Data
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
'old-fashioned' Kisel Records A Slowdown in Growth in 2019
Growing Interest in Health and Wellness Affects Powder Concentrates
Lack of Promotional Activity Limits Volume Growth
Competitive Landscape
Wide Presence and Brand Recognition Ensure Local Players Maintain Their Lead
Product Variety and Availability Play A Key Role in Supporting Sales
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Economising Trend and Competition From Other Soft Drinks Impact Sales in 2019
Price Sensitivity Influences Purchases
Health and Wellness Trend Affects Juice Consumption
Competitive Landscape
Leading Players Benefit From Broad Product Ranges, Widespread Availability and Strong Marketing Support
Private Label, "others" and Price Discounting on the Rise in 2019
Manufacturers Focus on New Flavours and Pack Designs To Attract Consumers
Category Data
Table 79 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 80 Off-trade Sales of Juice by Category: Value 2014-2019
Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 82 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 85 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Prospects
Headlines
Prospects
Further Growth Driven by Rtd Tea's Positive Perception and Advertising
Healthy Lifestyles Benefit Sales of Rtd Tea
Price Sensitivity Limits Volume Sales
Competitive Landscape
Strong Presence and Advertising Ensure Foreign Brands Maintain Their Lead
Rtd Tea Faces Strong Competition From Other Soft Drinks
New Products Focus on Flavour Extension and Packaging Redesign
Category Data
Table 91 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 92 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 93 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 94 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 96 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 97 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 99 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 100 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 101 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 102 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Growth Limited by Negative Perception of Energy Drinks in 2019
Discussions About Establishing A Legal Age for Energy Drinks
Competitive Landscape
Leading Companies Retain Their Positions With Their Wide Presence in 2019
Product Variety and Low Price Remain Key Benefits in Energy Drinks
New Product Development Influenced by Rising Health Awareness and Flavour Demand
Category Data
Table 103 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 104 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 105 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 106 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 107 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 108 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 111 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 112 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 113 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 114 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Prospects
