The analyst's Soft Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN KENYA
EXECUTIVE SUMMARY
- Soft drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2017-2022
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2017-2022
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
CARBONATES IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Consumer health awareness pushing manufacturers to innovate
- Coca-Cola unveils new brand platform and philosophy in Kenya
- BIDCO Africa launches Planet Tangawizi
PROSPECTS AND OPPORTUNITIES
- Store-based retailers to remain dominant despite growth of e-commerce
- Cola remains the most consumed carbonates flavour
- Lifestyle changes to spur category growth
CATEGORY DATA
- Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
- Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
- Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
- Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
- Table 31 Off-trade Sales of Carbonates by Category: Volume 2017-2022
- Table 32 Off-trade Sales of Carbonates by Category: Value 2017-2022
- Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
- Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
- Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
- Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
- Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
- Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
- Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
- Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
- Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
JUICE IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- BIDCO launches immunity boosting fruit juice.
- Peptang maker entices Kenyans with bottled dawa.
- Decline in sales for Ceres maker as it recalls apple juice over high levels of toxins
PROSPECTS AND OPPORTUNITIES
- Increased taxation and inflation stunting growth of the manufacturing sector
- Shift to fresh natural juice dampening category growth of packaged juices.
- Brands targeting consumers through online promotions
CATEGORY DATA
- Table 43 Off-trade Sales of Juice by Category: Volume 2017-2022
- Table 44 Off-trade Sales of Juice by Category: Value 2017-2022
- Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
- Table 46 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
- Table 47 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
- Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
- Table 49 NBO Company Shares of Off-trade Juice: % Value 2018-2022
- Table 50 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
- Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
- Table 52 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
- Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
- Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Rise in water vendors affects sales
- Increasing demand for flavoured water amongst health aware consumers.
- Changing lifestyles to boost category sales.
PROSPECTS AND OPPORTUNITIES
- High taxation and cost of living to hit sales
- E-commerce to continue appealing to the middle class.
- Increase in urbanisation to drive growth post-COVID-19
CATEGORY DATA
- Table 55 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
- Table 56 Off-trade Sales of Bottled Water by Category: Value 2017-2022
- Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
- Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
- Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
- Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
- Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
- Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
- Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
- Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
- Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
- Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN KENYA
2022 DEVELOPMENTS
- Negligible presence
- E-commerce grows in popularity
PROSPECTS AND OPPORTUNITIES
- Rising interest in sport and fitness provides opportunities
ENERGY DRINKS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Monster Energy launches a national consumer promotion to boost sales.
- Increased demand post COVID-19
- Azam maintains popularity among low-income consumers as Red Bull appeals to the middle class
PROSPECTS AND OPPORTUNITIES
- Growing demand for energy drinks creating potential for manufacturers
- Consumer lifestyle changes expected to drive category growth
- Demand to be driven by younger generations
CATEGORY DATA
- Table 67 Off-trade Sales of Energy Drinks: Volume 2017-2022
- Table 68 Off-trade Sales of Energy Drinks: Value 2017-2022
- Table 69 Off-trade Sales of Energy: % Volume Growth Drinks2017-2022
- Table 70 Off-trade Sales of Energy: % Value Growth Drinks2017-2022
- Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
- Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
- Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
- Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
- Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
- Table 76 Forecast Off-trade Sales of Energy: Value Drinks2022-2027
- Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
- Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Manufacturers turning to healthier production due to consumer health awareness
- Powdered concentrates more popular than liquid concentrates
- Increasing disposable incomes set to facilitate market growth
PROSPECTS AND OPPORTUNITIES
- Decline due to consumer health consciousness
- Brands continue to reach out to consumers using influencers.
- Steady category growth post-COVID-19
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
- Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
- Table 80 Off-trade Sales of Concentrates by Category: Value 2017-2022
- Table 81 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
- Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
- Table 83 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
- Table 84 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
- Table 85 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
- Table 86 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
- Table 87 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
- Table 88 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
- Table 89 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
- Table 90 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
- Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
- Table 92 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN KENYA
2022 DEVELOPMENTS
- Kenyan Originals launches ice tea in the market.
- Organic tea maintains popularity in RTD tea
- Low product demand amongst the low-income consumer segment.
PROSPECTS AND OPPORTUNITIES
- Lifestyle changes boosting demand for RTD tea
- A rise in middle class consumers to boost future growth
- Social media marketing set to increase category sales
RTD COFFEE IN KENYA
2022 DEVELOPMENTS
- Lack of awareness hampers growth
- Expected decline in sales post-COVID-19
- Increasing product awareness and product benefits set to boost growth
PROSPECTS AND OPPORTUNITIES
- Low popularity of RTD coffee in the Kenyan market to continue
- Brands target the younger generation with innovations.
- Improving consumer lifestyles and increasing disposable incomes driving growth