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Soft Drinks in Kenya

  • ID: 349120
  • Report
  • Region: Kenya
  • 48 pages
  • Euromonitor International
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In the review period, the demand for soft drinks was partially affected by economic constraints, as rising inflation and unemployment left consumers with shrinking disposable incomes. Manufacturers also suffered as they learned they would be hit with an excise charge of KES1.50 per stamp that would be affixed to their products once Kenya Revenue Authority gives an implementation day.

The Soft Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN KENYA

List of Contents and Tables
Executive Summary
Stricter Operating Environment May Hamper Demand for Soft Drinks
Local Brands Partner With Internationals To Improve Their Brand Offering
Coca-Cola East & Central Africa Division Remains the Leading Player
Product Innovation Focus Is on Healthier Variants Due To Health Concerns
Soft Drinks Is Expected To Record Volume Growth Over Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 18 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 22 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 24 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Still Bottled Water Volume Sales Expected To Rise Amid Contamination Claims
Intensified Sanctions Likely To Affect Distribution
Excise Stamp on Bottled Water Deferred Temporarily by Kenya Revenue Authority
Competitive Landscape
Aquamist Ltd Leads Sales
Weeding Out Illegal Operators May Result in A Price Increase
Greater Marketing Efforts Are Seen
Category Data
Table 26 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 27 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 28 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 29 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 31 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 32 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 33 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 34 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 35 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 36 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Brands Expected To Innovate Packaging To Suit Customer Needs
Excise Stamp on Carbonates Deferred Temporarily by Kenya Revenue Authority
Manufacturers Expected To Put Nutritional Information on Glass Bottles
Competitive Landscape
Coca-Cola East & Central Africa Division Maintains Lead
Carbonates Faces Increasing Competition From "healthier" Categories
Coca-Cola Launches Schweppes +c Targeting Mature Consumers
Category Data
Table 38 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 39 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 40 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 41 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 42 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 43 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 44 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 45 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 47 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 48 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 49 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 50 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 51 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 52 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Headlines
Prospects
Reduced-sugar Ranges Expected To Be Preferred
Excise on Concentrates Is Deferred Temporarily by Kenya Revenue Authority
Powder Concentrates Could Make An Entrance To Cater for the Lower-income Group
Competitive Landscape
Local Competition Expected To Gain Momentum
Consumers Are Preferring Rtd Concentrates
Local Brands Expected To Maintain Leadership
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 54 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 55 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 56 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 57 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 59 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 60 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 61 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 62 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 63 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 64 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 65 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 66 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 67 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
New Launches Reflect Segmentation Strategy
Global Health Concerns Over Sugar Content Influence Juice Marketing
Excise Stamp on Juice Deferred Temporarily by Kenya Revenue Authority
Competitive Landscape
Local Brands Expected To Gain Traction Through International Partnerships
Penetration Pricing and Promotional Pricing Gain in Popularity
Aggressive Marketing Is Expected
Category Data
Table 68 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 69 Off-trade Sales of Juice by Category: Value 2013-2018
Table 70 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 71 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 73 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 74 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 75 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 76 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 77 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 78 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 79 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Prospects
Prospects
Headlines
Prospects
Brands To Develop New Strategies To Expand Their Consumer Base
Consumers Are Preferring Healthier Variants
Excise on Energy Drinks Deferred Temporarily by Kenya Revenue Authority
Competitive Landscape
Red Bull GmbH Dominates the Landscape and Keeps Innovating
Rising Health Concerns Hamper Energy Drinks Growth
Manufacturers Continue To Expand Distribution Channels
Category Data
Table 80 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 81 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 82 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 83 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 86 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 87 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 88 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 89 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 90 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 91 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Prospects
Note: Product cover images may vary from those shown
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