Soft Drinks in Kenya

  • ID: 349120
  • Report
  • Region: Kenya
  • 45 pages
  • Euromonitor International
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Soft drinks volume sales growth remained steady in 2017 as consumers became more health-conscious. Kenyans have become more aware of both the high sugar content in many soft drinks and the impact of artificial sweeteners. Manufacturers have been looking to tackle concerns surrounding high sugar levels by introducing lower-sugar and lower-calorie variants, while the market has also witnessed the entrance of fruit pulp derived concentrates, which are being seen as a healthier alternative to tradit...
The publisher's Soft Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Soft Drinks In Kenya

March 2018

Executive Summary
Soft Drinks Volume Sales Growth Remains Steady In 2017
Manufacturers Invest Heavily In Advertising
Innovation In Juice Packaging
Coca-Cola East & Central Africa Division Remains The Leading Player
Solid Volume Growth Expected Over The Forecast Period
Market Data
Table 1 Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: Volume 2012-2017
Table 2 Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: % Volume Growth 2012-2017
Table 3 Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: Value 2012-2017
Table 4 Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: % Value Growth 2012-2017
Table 5 Off-Trade Vs On-Trade Sales Of Soft Drinks (As Sold) By Category: Volume 2017
Table 6 Off-Trade Vs On-Trade Sales Of Soft Drinks (As Sold) By Category: % Volume 2017
Table 7 Off-Trade Vs On-Trade Sales Of Soft Drinks By Category: Value 2017
Table 8 Off-Trade Vs On-Trade Sales Of Soft Drinks By Category: % Value 2017
Table 9 Off-Trade Sales Of Soft Drinks (Rtd) By Category: Volume 2012-2017
Table 10 Off-Trade Sales Of Soft Drinks (Rtd) By Category: % Volume Growth 2012-2017
Table 11 Off-Trade Sales Of Soft Drinks By Category: Value 2012-2017
Table 12 Off-Trade Sales Of Soft Drinks By Category: % Value Growth 2012-2017
Table 13 Nbo Company Shares Of Off-Trade Soft Drinks (Rtd): % Volume 2013-2017
Table 14 Lbn Brand Shares Of Off-Trade Soft Drinks (Rtd): % Volume 2014-2017
Table 15 Nbo Company Shares Of Off-Trade Soft Drinks: % Value 2013-2017
Table 16 Lbn Brand Shares Of Off-Trade Soft Drinks: % Value 2014-2017
Table 17 Distribution Of Off-Trade Soft Drinks (As Sold) By Format And Category: % Volume 2017
Table 18 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: Volume 2017-2022
Table 19 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: % Volume Growth 2017-2022
Table 20 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: Value 2017-2022
Table 21 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: % Value Growth 2017-2022
Table 22 Forecast Off-Trade Sales Of Soft Drinks (Rtd) By Category: Volume 2017-2022
Table 23 Forecast Off-Trade Sales Of Soft Drinks (Rtd) By Category: % Volume Growth 2017-2022
Table 24 Forecast Off-Trade Sales Of Soft Drinks By Category: Value 2017-2022
Table 25 Forecast Off-Trade Sales Of Soft Drinks By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines

Prospects

Manufacturers Focus On Premiumisation To Meet The Needs Of Millennials
Bottled Water Preferred To Tap Water
Consumers Choose Bottled Water Over Carbonates Due To Health Concerns

Competitive Landscape

New Entrants Seek To Gain Share Through Lower-Priced Products
Lack Of Brand Loyalty In Bottled Water
Category Data
Table 26 Off-Trade Sales Of Bottled Water By Category: Volume 2012-2017
Table 27 Off-Trade Sales Of Bottled Water By Category: Value 2012-2017
Table 28 Off-Trade Sales Of Bottled Water By Category: % Volume Growth 2012-2017
Table 29 Off-Trade Sales Of Bottled Water By Category: % Value Growth 2012-2017
Table 30 Nbo Company Shares Of Off-Trade Bottled Water: % Volume 2013-2017
Table 31 Lbn Brand Shares Of Off-Trade Bottled Water: % Volume 2014-2017
Table 32 Nbo Company Shares Of Off-Trade Bottled Water: % Value 2013-2017
Table 33 Lbn Brand Shares Of Off-Trade Bottled Water: % Value 2014-2017
Table 34 Forecast Off-Trade Sales Of Bottled Water By Category: Volume 2017-2022
Table 35 Forecast Off-Trade Sales Of Bottled Water By Category: Value 2017-2022
Table 36 Forecast Off-Trade Sales Of Bottled Water By Category: % Volume Growth 2017-2022
Table 37 Forecast Off-Trade Sales Of Bottled Water By Category: % Value Growth 2017-2022
Headlines

Prospects

Coca-Cola Acquires Equator Bottlers
Health-Conscious Consumers Demand Healthier Carbonates
Introduction Of Revenue Stamps Meets Some Resistance

Competitive Landscape

Carbonates Facing Increasing Competition From Juice
Established Manufacturers Look To Diversify Their Businesses
Category Data
Table 38 Off-Trade Vs On-Trade Sales Of Carbonates: Volume 2012-2017
Table 39 Off-Trade Vs On-Trade Sales Of Carbonates: Value 2012-2017
Table 40 Off-Trade Vs On-Trade Sales Of Carbonates: % Volume Growth 2012-2017
Table 41 Off-Trade Vs On-Trade Sales Of Carbonates: % Value Growth 2012-2017
Table 42 Off-Trade Sales Of Carbonates By Category: Volume 2012-2017
Table 43 Off-Trade Sales Of Carbonates By Category: Value 2012-2017
Table 44 Off-Trade Sales Of Carbonates By Category: % Volume Growth 2012-2017
Table 45 Off-Trade Sales Of Carbonates By Category: % Value Growth 2012-2017
Table 46 Nbo Company Shares Of Off-Trade Carbonates: % Volume 2013-2017
Table 47 Lbn Brand Shares Of Off-Trade Carbonates: % Volume 2014-2017
Table 48 Nbo Company Shares Of Off-Trade Carbonates: % Value 2013-2017
Table 49 Lbn Brand Shares Of Off-Trade Carbonates: % Value 2014-2017
Table 50 Forecast Off-Trade Sales Of Carbonates By Category: Volume 2017-2022
Table 51 Forecast Off-Trade Sales Of Carbonates By Category: Value 2017-2022
Table 52 Forecast Off-Trade Sales Of Carbonates By Category: % Volume Growth 2017-2022
Table 53 Forecast Off-Trade Sales Of Carbonates By Category: % Value Growth 2017-2022
Headlines

Prospects

Manufacturers Focus On Flavour Innovation To Meet Changing Consumer Needs
Growing Number Of Middle-Class Consumers Seeking Healthier Options
Manufacturers Obliged To Disclose The Nutritional Content Of Their Products

Competitive Landscape

Consumers Showing More Interest In Rtd Concentrates
Health-Conscious Consumers Prefer Juice And Water
Excel Chemicals Loses Value Share
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors For Ready-To-Drink (Rtd) Format
Table 54 Off-Trade Sales Of Concentrates (Rtd) By Category: Volume 2012-2017
Table 55 Off-Trade Sales Of Concentrates By Category: Value 2012-2017
Table 56 Off-Trade Sales Of Concentrates (Rtd) By Category: % Volume Growth 2012-2017
Table 57 Off-Trade Sales Of Concentrates By Category: % Value Growth 2012-2017
Table 58 Nbo Company Shares Of Off-Trade Concentrates (Rtd): % Volume 2013-2017
Table 59 Lbn Brand Shares Of Off-Trade Concentrates (Rtd): % Volume 2014-2017
Table 60 Nbo Company Shares Of Off-Trade Concentrates: % Value 2013-2017
Table 61 Lbn Brand Shares Of Off-Trade Concentrates: % Value 2014-2017
Table 62 Nbo Company Shares Of Off-Trade Liquid Concentrates (Rtd): % Volume 2013-2017
Table 63 Lbn Brand Shares Of Off-Trade Liquid Concentrates (Rtd): % Volume 2014-2017
Table 64 Forecast Off-Trade Sales Of Concentrates (Rtd) By Category: Volume 2017-2022
Table 65 Forecast Off-Trade Sales Of Concentrates By Category: Value 2017-2022
Table 66 Forecast Off-Trade Sales Of Concentrates (Rtd) By Category: % Volume Growth 2017-2022
Table 67 Forecast Off-Trade Sales Of Concentrates By Category: % Value Growth 2017-2022
Headlines

Prospects

Manufacturers Focus On Children, Adolescents And Young Adults
Working Middle-Classes Appreciate The Convenience Of On-The-Go Products
Innovation And Flavour Diversification

Competitive Landscape

In-Store Marketing Activities Remain Popular
Increasingly Health-Conscious Middle-Classes Drive Growth
Innovation Supported By Investment In New Technology
Category Data
Table 68 Off-Trade Sales Of Juice By Category: Volume 2012-2017
Table 69 Off-Trade Sales Of Juice By Category: Value 2012-2017
Table 70 Off-Trade Sales Of Juice By Category: % Volume Growth 2012-2017
Table 71 Off-Trade Sales Of Juice By Category: % Value Growth 2012-2017
Table 72 Nbo Company Shares Of Off-Trade Juice: % Volume 2013-2017
Table 73 Lbn Brand Shares Of Off-Trade Juice: % Volume 2014-2017
Table 74 Nbo Company Shares Of Off-Trade Juice: % Value 2013-2017
Table 75 Lbn Brand Shares Of Off-Trade Juice: % Value 2014-2017
Table 76 Forecast Off-Trade Sales Of Juice By Category: Volume 2017-2022
Table 77 Forecast Off-Trade Sales Of Juice By Category: Value 2017-2022
Table 78 Forecast Off-Trade Sales Of Juice By Category: % Volume Growth 2017-2022
Table 79 Forecast Off-Trade Sales Of Juice By Category: % Value Growth 2017-2022
Prospects

Prospects

Headlines

Prospects

Energy Drinks Grow In Popularity Among Busy Younger Consumers Due To Rising Disposable Incomes
Increasing Awareness Campaigns
Consumers Increasingly Opting For Healthier Variants

Competitive Landscape

Energy Drinks A Relatively Small Category Dominated By One Major Player
Manufacturer Innovation Focuses On Healthier Options
Category Data
Table 80 Off-Trade Sales Of Energy Drinks: Volume 2012-2017
Table 81 Off-Trade Sales Of Energy Drinks: Value 2012-2017
Table 82 Off-Trade Sales Of Energy Drinks: % Volume Growth 2012-2017
Table 83 Off-Trade Sales Of Energy Drinks: % Value Growth 2012-2017
Table 84 Nbo Company Shares Of Off-Trade Energy Drinks: % Volume 2013-2017
Table 85 Lbn Brand Shares Of Off-Trade Energy Drinks: % Volume 2014-2017
Table 86 Nbo Company Shares Of Off-Trade Energy Drinks: % Value 2013-2017
Table 87 Lbn Brand Shares Of Off-Trade Energy Drinks: % Value 2014-2017
Table 88 Forecast Off-Trade Sales Of Energy Drinks: Volume 2017-2022
Table 89 Forecast Off-Trade Sales Of Energy Drinks: Value 2017-2022
Table 90 Forecast Off-Trade Sales Of Energy Drinks: % Volume Growth 2017-2022
Table 91 Forecast Off-Trade Sales Of Energy Drinks: % Value Growth 2017-2022
Prospects
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