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Travel in Malta

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    Report

  • 28 Pages
  • November 2020
  • Region: Malta
  • Euromonitor International
  • ID: 3492544
Tourism is incredibly important to the Maltese economy, with it being one of the main drivers of GDP. Following on from the success of Valletta European Capital of Culture 2018, Malta continued to invest in new cultural events and the restoration and redevelopment of areas across the islands in 2019. Furthermore, Malta continued to increase the capacity of the islands’ only airport, Luqa, with new routes continuously being added – including Cairo and Warsaw.

The publisher's Travel in Malta report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Activities and Experiences (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on travel
  • COVID-19 country impact
  • Company response to COVID-19: Airlines and hotels
  • Impact of COVID-19 on online bookings and travel intermediaries
  • What next for travel?
  • Chart 1 Inbound Receipts: 2020-2025
  • Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA
  • Table 1 Other Transport: Value 2015-2020
  • Table 2 Forecast Other Transport: Value 2020-2025
  • Table 3 Car Rental Sales: Value 2015-2020
  • Table 4 Forecast Car Rental Sales: Value 2020-2025
  • Table 5 Attractions and Experiences: Value 2015-2020
  • Table 6 Forecast Attractions and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

TOURISM FLOWS
  • Key Data Findings
  • 2020 Impact
  • Dramatic drop in tourist flows in 2020 as COVID-19 disrupts expansion and development of tourist activities and decimates tourist revenues
  • Fears around Brexit and potentially lower arrivals from the UK could hamper Malta’s recovery from the effects of COVID-19
  • Recovery and Opportunities
  • Efforts of the Malta Tourism Association (MTA) disrupted by global pandemic due to travel bans
  • Future investments in the development of Malta’s tourist credentials likely to pay off once pandemic recedes
  • Category Data
  • Table 7 Inbound Arrivals: Number of Trips 2015-2020
  • Table 8 Inbound Arrivals by Country: Number of Trips 2015-2020
  • Table 9 Inbound Receipts: Value 2015-2020
  • Table 10 Forecast Inbound Arrivals: Number of Trips 2020-2025
  • Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
  • Table 12 Forecast Inbound Receipts: Value 2020-2025
  • Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2015-2020
  • Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
  • Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
  • Table 16 Domestic Expenditure: Value and Growth 2015-2020
  • Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2020-2025
  • Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
  • Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
  • Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2020-2025
  • Table 21 Outbound Departures: Number of Trips 2015-2020
  • Table 22 Outbound Departures by Destination: Number of Trips 2015-2020
  • Table 23 Outbound Expenditure: Value 2015-2020
  • Table 24 Forecast Outbound Departures: Number of Trips 2020-2025
  • Table 25 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
  • Table 26 Forecast Outbound Expenditure: Value 2020-2025

AIRLINES
  • Key Data Findings
  • 2020 Impact
  • Steep contraction in airlines sales as travel bans halt demand, with some industry players teetering on the brink
  • Turnaround stalls for Air Malta as COVID-19 decimates sales
  • Recovery and Opportunities
  • Benefits of Air Malta and Ryanair’s joint venture delayed by COVID-19
  • Revised plans for expansion of Malta Air as COVID-19 leads to layoffs of pilots and cabin crew
  • Category Data
  • Table 27 Airlines Sales: Value 2015-2020
  • Table 28 Forecast Airlines Sales: Value 2020-2025

LODGING
  • Key Data Findings
  • 2020 Impact
  • Hotels category already experiencing competition from short-term rentals threatened further by the onset of COVID-19
  • COVID-19 temporarily negates benefits of expanding hotel industry especially boutique hotels
  • Recovery and Opportunities
  • Fears around Brexit as well as mid- to short-term economic fallout from COVID-19
  • Hard Rock Café and Hotel
  • Category Data
  • Table 29 Lodging Sales: Value 2015-2020
  • Table 30 Lodging Outlets: Units 2015-2020
  • Table 31 Forecast Lodging Sales: Value 2020-2025
  • Table 32 Forecast Lodging Outlets: Units 2020-2025

ONLINE TRAVEL INTERMEDIARIES
  • Key Data Findings
  • 2020 Impact
  • COVID-19 decimates sales and negates competitive strategies as number of arrivals declines steeply
  • Agents make good use of quarantine by attending webinars that promote the island, particularly to UK online intermediaries
  • Recovery and Opportunities
  • Economic consequences of COVID-19 in source countries as well as Brexit could dampen demand for online intermediaries
  • Financial repercussions of the virus around the globe likely to intensify pressures on bricks and mortar travel intermediaries and benefit intermediaries online sales
  • Category Data
  • Table 33 Online Travel Intermediaries Sales: Value 2015-2020
  • Table 34 Forecast Online Travel Intermediaries Sales: Value 2020-2025