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Airlines: Trading Up and Down

  • ID: 3492644
  • Report
  • December 2018
  • Region: Global
  • 27 pages
  • Euromonitor International
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Airlines are Embracing Mobile Technology and Launching Mobile Applications that Deliver Customised Solutions to Travellers
Airlines are embracing new consumer trends and adapting their strategies to align them with the preferences of their customers. Increasingly, carriers are positioning product offerings both in the luxury and low-cost segments through a differentiated brand portfolio with the aim of expanding their reach and revenue streams. Rising segmentation is identified within the low-cost segment, with more ultra low-cost operators (ULCC) entering this space, especially in regions such as North America.

The Airlines: Trading Up and Down global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Airlines: Trading Up and Down

Consumer Trends
Ultra Luxury Carriers
Ultra Low-Cost Airlines
Key Takeaways
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This report identifies opportunities for airline expansion in two destinations - Mozambique and Tajikistan by referring to major macroeconomic scenarios derived from Euromonitor International’s Macro Model. The report also includes preliminary data on arrivals from the forthcoming Travel Forecast Model due for release in early 2017. The analysis reviews the varying degrees of business risks in these two destinations as well as their investment and tourism appeal for route network expansion.

Mozambique - Should airlines fly to Maputo?

Despite its under-development, Mozambique offers sound mid- to long-term potential opportunity thanks to the forecast boom in natural gas liquids (NGL). The EU ban on Mozambique airlines opens up opportunities for airlines to drive traffic to Qatar’s Doha hub onto Europe, Asia and beyond. The model suggests that the most probable risk for Mozambique is from an Advanced Economy slowdown due to its international openness. The worst scenario would be a global crisis but with the lowest probability.

Tajikistan - Should airlines fly to Tajikistan.

The case to fly to Tajikistan is not clear-cut, however there are some opportunities due to its strategic location and dependence on air travel. The country is attracting increased interest due to the Silk Road One Belt One Road (OBOR) initiative, unexplored gold/silver deposits and its energy potential which is forecast to boost business air travel to the country. The larger opportunity for airline players is for outbound demand that faces the most probable threat from an Emerging Market slowdown. The model suggests that Azerbaijan as a destination is more resilient.
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