Key Highlights
- Broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
 - The Indian broadcasting & cable TV market recorded revenues of $8.8 billion in 2023, representing a negative compound annual growth rate (CAGR) of 1.0% between 2018 and 2023.
 - The TV advertising segment accounted for the market's largest proportion in 2023, with total revenues of $4.5 billion, equivalent to 51.2% of the market's overall value.
 - In 2023, the revenue of the Indian broadcasting & cable TV market witnessed an annual growth of 1.3%, mainly driven by the rise in TV advertising revenues
 
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in India
 - Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in India
 - Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
 - Add weight to presentations and pitches by understanding the future growth prospects of the India broadcasting & cable tv market with five year forecasts
 
Reasons to Buy
- What was the size of the India broadcasting & cable tv market by value in 2023?
 - What will be the size of the India broadcasting & cable tv market in 2028?
 - What factors are affecting the strength of competition in the India broadcasting & cable tv market?
 - How has the market performed over the last five years?
 - What are the main segments that make up India's broadcasting & cable tv market?
 
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Prasar Bharati
 - Zee Entertainment Enterprises Limited
 - Sun TV Network Ltd
 - TV18 Broadcast Ltd
 

