Key Highlights
- The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
- The Indian broadcasting & cable TV market recorded revenues of $8.9 billion in 2024, representing a compound annual growth rate (CAGR) of 0.2% between 2019 and 2024.
- The TV advertising segment accounted for the market's largest proportion in 2024, with total revenues of $4.9 billion, equivalent to 54.5% of the market's overall value.
- In 2024, the Indian broadcasting & cable TV market witnessed an annual growth of 0.03% due to the increased households with television sets. According to the Ministry of Statistics and Programme Implementation - India, in 2024, households with television sets in India reached 267.5 million, up 3.9% from 2023.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the broadcasting & cable tv market in India
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in India
- Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the India broadcasting & cable tv market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the India broadcasting & cable tv market by value in 2024?
- What will be the size of the India broadcasting & cable tv market in 2029?
- What factors are affecting the strength of competition in the India broadcasting & cable tv market?
- How has the market performed over the last five years?
- How large is India’s broadcasting & cable tv market in relation to its regional counterparts?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Prasar Bharati
- Zee Entertainment Enterprises Ltd
- Sun TV Network Ltd
- TV18 Broadcast Ltd

