Key Highlights
- The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
- The North American broadcasting & cable TV market recorded revenues of $150.0 billion in 2024, representing a negative compound annual growth rate (CAGR) of 6.9% between 2019 and 2024.
- The TV subscriptions segment accounted for the market's largest proportion in 2024, with total revenues of $75.5 billion, equivalent to 50.3% of the market's overall value.
- In 2024, the North American broadcasting & cable TV market witnessed an annual contraction of 6.9%, driven by the rapid migration of consumers to social media. This trend was fueled by widespread internet access, which made it easier for viewers to access online content and reduced reliance on traditional cable and satellite TV.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in North America
- Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America broadcasting & cable tv market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the North America broadcasting & cable tv market by value in 2024?
- What will be the size of the North America broadcasting & cable tv market in 2029?
- What factors are affecting the strength of competition in the North America broadcasting & cable tv market?
- How has the market performed over the last five years?
- Who are the top competitors in North America's broadcasting & cable tv market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AT&T Inc
- Comcast Corp
- Paramount Global
- Grupo Televisa SAB
- Rogers Communications Inc

