Butter and Spreads in Serbia

Sales of butter and cooking fats in Serbia are experiencing a shift in consumer behaviour. While sales are increasing in current value terms in 2025, this growth is mainly being driven by rising unit prices, not by increased consumption. In fact, volume sales are declining in both these categories as fewer households are purchasing traditional high-fat products. This trend is also partly due to the maturing market, where opportunities for significant volume expansion are limited.

The Butter and Spreads in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Butter and Spreads market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.