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Butter and Spreads in North Macedonia

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    Report

  • 17 Pages
  • September 2023
  • Region: North Macedonia
  • Euromonitor International
  • ID: 3511410
The butter and spreads category is seeing marginal volume decline in 2023 as inflationary pressures continue to take its toll. While margarine and spreads continues to decline in retail volume terms, butter is growing moderately despite the shrinking consumer base. As the price advantage of margarine and spreads has been eroded in recent years due to rising manufacturing costs, consumers have turned to butter, which is now not much more expensive than margarine.

The Butter and Spreads in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Butter and Spreads market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BUTTER AND SPREADS IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Marginal category decline caused by falling consumption of margarine and spreads
  • Butter seen as a healthier alternative to margarine and spreads
  • Meggle improves the image of its flagship butter and margarine brands
PROSPECTS AND OPPORTUNITIES
  • Butter to outperform margarine and spreads due to healthy image and lower price gap
  • Product development to inject growth into butter category
  • Health and wellness to come to the fore via the emergence of fortified/functional spreads
CATEGORY DATA
  • Table 1 Sales of Butter and Spreads by Category: Volume 2018-2023
  • Table 2 Sales of Butter and Spreads by Category: Value 2018-2023
  • Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Butter and Spreads: % Value 2019-2023
  • Table 6 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
  • Table 7 Distribution of Butter and Spreads by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
  • Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 16 Penetration of Private Label by Category: % Value 2018-2023
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources