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Butter and Spreads in Kazakhstan

  • ID: 3511412
  • Report
  • September 2019
  • Region: Kazakhstan
  • 23 pages
  • Euromonitor International
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Butter and spreads is a saturated and very traditional category, which rarely sees significant trends or strong development. Nonetheless, the category did see some new product development and new brands in 2018. New brands included Zabotlivaya Khozyaika and Labas Rytas by Maslozyrozavod Porkhovsky. Meanwhile, AC (Omega Lider) launched butter with caviar and salmon slices. This is a very unusual combination in the market, where the lion’s share of products offer a pure butter taste.

The author's Butter and Spreads in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Butter and Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Butter and Spreads in Kazakhstan

List of Contents and Tables
Headlines
Prospects
Stability and Traditional Preferences Characterise Butter and Spreads
Plastic Containers Beat Wrapped Paper for Convenience
Health and Wellness Trend Is A Slow Burner in Butter and Spreads
Competitive Landscape
Eurasian Foods Feels the Heat From Competitors, Though Advertising Remains Low-key
New Launches Can Align Well With Consumers' Health Considerations
Domestic and Russian Brands Benefit From Being Seen As Offering Quality and Value for Money
Category Data
Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Executive Summary
Time-poor Consumers, Higher Living Standards and An Increase in Westernisation Boosts Results in 2019
Players Respond To the Growing Health and Wellness Trend, Boosting Sales Across Multiple Packaged Food Options
Foreign Manufacturers Benefit From Established Offerings, While Local Players Respond To the Taste Preferences of Consumers
Modern Grocery Retailers Are Increasing Share Year-on-year As Consumers Appreciate the High Service Levels and A Wide Variety of Goods
the Forecast Looks Bright for Packaged Food, Which Will Benefit From the Recovering Economy
Foodservice
Sales To Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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