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Butter and Spreads in Indonesia

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    Report

  • 19 Pages
  • August 2025
  • Region: Indonesia
  • Euromonitor International
  • ID: 3511416
In 2025, though value sales continue to rise for butter and spreads in Indonesia, growth is slower compared to previous years. This deceleration is largely shaped by a combination of economic challenges and evolving consumer behaviour. As the country grapples with ongoing uncertainties and rising job losses, consumer confidence is declining.

The Butter and Spreads in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Butter and Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Butter and spreads sees slowed growth in 2025
  • Upfield leads with popular Blue Band brand
  • Small local grocers remains favoured channel as convenience stores continues to expand
PROSPECTS AND OPPORTUNITIES
  • Further strong growth forecast for butter and spreads
  • Functional, plant-based and other health claims set to become more prevalent
  • Tighter regulations and social media trends will continue to impact evolution
CATEGORY DATA
  • Table 1 Sales of Butter and Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Butter and Spreads by Category: Value 2020-2025
  • Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Butter and Spreads: % Value 2021-2025
  • Table 6 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
  • Table 7 Distribution of Butter and Spreads by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
  • Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN INDONESIA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 16 Penetration of Private Label by Category: % Value 2020-2025
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources