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Rice, Pasta and Noodles in Lithuania

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    Report

  • 25 Pages
  • November 2025
  • Region: Lithuania
  • Euromonitor International
  • ID: 3511544
Rice, pasta, and noodles in Lithuania is showing divergent trends. Dried pasta appears largely stable, reflecting a mature market, while instant noodles - particularly premium lines such as Kauno Grudai’s Yakisoba - remains more dynamic, driven by convenience and rising interest in Asian-inspired flavours. Consumer education is gradually shifting perceptions around carbohydrates, with wholegrain pasta increasingly accepted as part of a balanced diet.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience and health trends shape demand
INDUSTRY PERFORMANCE
  • Steady overall sales amid divergent trends
  • Premium instant noodle offerings drive growth
WHAT’S NEXT
  • Modest growth amid stiff competition from other carb-heavy offerings
  • Consumer education will support healthier carb choices
  • Intensification of private label strategies
COMPETITIVE LANDSCAPE
  • Daisena leads sales
  • Divella SpA leverages competitive pricing strategy
CHANNELS
  • Supermarket chains lead distribution landscape
  • E-commerce shows continued dynamism
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN LITHUANIA
EXECUTIVE SUMMARY
  • Stagnant demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Saturation and demographic stagnation constrain growth in staple goods
  • Indulgence and convenience drive consumer choices
  • Health awareness is on the rise
WHAT’S NEXT?
  • Limited momentum for mature market
  • Convenience will continue to shape consumption
  • Private label will show further expansion
COMPETITIVE LANDSCAPE
  • Biovela retains its lead, thanks to deep-rooted preference for processed meat
  • Divella gains traction through competitively-priced pasta offerings
  • Private label gains traction
CHANNELS
  • Supermarkets remains dominant channel
  • E-commerce benefits from growing demand for convenience
  • Foodservice faces ongoing challenges
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2021-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources