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Rice, Pasta and Noodles in Ukraine

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    Report

  • 26 Pages
  • November 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 3511576
Demand for rice, pasta and noodles continued to gain traction over 2025. The growing interest in rice and noodles has been inspired by innovative launches and flavours, as well as the overarching desire to experiment with new cuisines.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumption is rising well for pasta, rice and noodles
INDUSTRY PERFORMANCE
  • Rice, pasta and noodles benefit as core categories for daily nutrition
  • Rice is the fastest growing category as consumption develops
WHAT’S NEXT?
  • Ukraine revives local rice cultivation
  • Pasta innovations made with corn and legumes
  • Mivina launches stir-fry noodles in Ukraine
COMPETITIVE LANDSCAPE
  • Mareven Food leads with popular noodles brand Reeva
  • Trapeza brand enjoys strong growth
CHANNELS
  • Supermarkets remain the leading channel
  • Speciality stores excel in noodles
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN UKRAINE
EXECUTIVE SUMMARY
  • Extreme price sensitivity in an uncertain climate
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic strife shapes demand patterns
  • Healthy lines remain important to consumers in staple foods
  • Strong patriotism and desire to buy local
WHAT’S NEXT?
  • Focus on price and affordability will stimulate volume sales
  • Ukraine’s economy will determine the category’s performance
  • Retail e-commerce has strong growth potential
COMPETITIVE LANDSCAPE
  • Fragmented landscape is led by local manufacturers
  • Success of Balconi highlights desire for everyday indulgence
  • Local manufacturers are supported by national cashback program
CHANNELS
  • Supermarkets grow share in difficult economic climate
  • Retail e-commerce enjoys growth from low base
  • Variety store Avrora expands the “one dollar store” format
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2020-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources