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Rice, Pasta and Noodles in Israel

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    Report

  • 27 Pages
  • November 2025
  • Region: Israel
  • Euromonitor International
  • ID: 3511604
A moderate dip in inflation means growth in rice, pasta and noodles current value sales in Israel in 2025 is projected to fall below that recorded in 2024. Retail volume growth is also set to be down on the previous year, albeit only slightly, as consumers have continued to exercise greater caution in their spending habits amidst further price hikes and sustained pressure on household budgets.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value-for-money and convenience factors help to maintain robust demand
INDUSTRY PERFORMANCE
  • Plain noodles is the fastest growing category
  • Rising interest in Italian cuisine boosts pasta consumption
WHAT’S NEXT?
  • Retail volume and current value sales expected to increase steadily
  • Healthier options will continue to win over consumers
  • Competitive pressures should encourage diversification of packaging mixes
COMPETITIVE LANDSCAPE
  • Sugat 1967 Ltd remains the clear leader but loses ground
  • East & West is the most dynamic player in value growth terms
CHANNELS
  • Discounters still the most important distribution channel
  • Forecourt retailers records the highest overall value growth rate
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN ISRAEL
EXECUTIVE SUMMARY
  • Staple foods shows a broadly resilient performance in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Efficacy of import reform policy muted by Red Sea security crisis
  • Health and wellness trend continues to gain momentum
  • Foodservice volume sales rebound strongly
WHAT’S NEXT?
  • Outlook for staple foods is bright on the whole
  • Rising health-consciousness will remain a key driver of innovation
COMPETITIVE LANDSCAPE
  • Osem Food Industries Ltd retains the overall lead in 2025
  • Sanlakol Ltd is the most dynamic player in terms of total value sales growth
CHANNELS
  • Discounters remains the leading distribution channel
  • E-commerce gains the most ground of any channel
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2020-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources