Rice, Pasta and Noodles in Indonesia

Rice, pasta and noodles in the local market demonstrated stable growth in 2025, despite economic uncertainties and significant price pressures. Consumers adapted by seeking affordable alternatives and trading down, with rice remaining dominant, though packaged rice growth slowed as mid-income households chose unpackaged options. Plain noodles saw strong growth due to home cooking and budget management, while instant noodle cups catered to impulse buys.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rice, Pasta and Noodles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.