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Rice, Pasta and Noodles in Finland

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    Report

  • 28 Pages
  • November 2025
  • Region: Finland
  • Euromonitor International
  • ID: 3511610
In 2025, value sales of rice, pasta, and noodles grew in Finland, driven by continued home-cooking habits and demand for convenient, ready-to-heat products. Rice was particularly dynamic, with instant and pre-cooked options offering both quick preparation and exotic flavours, while plain and instant noodles performed well due to affordability and ease of cooking.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience and health drive growth in rice, pasta and noodles in 2025
INDUSTRY PERFORMANCE
  • Convenience driven cooking lifts value sales of rice, pasta and noodles in 2025
  • Convenience and flavour innovation drive dynamic growth in rice and noodles
WHAT’S NEXT?
  • Premiumisation and convenience are set to drive value growth in rice, pasta and noodles
  • Gluten-free and superfood varieties will drive innovation in pasta and rice products
  • Sustainability and energy efficiency are set to fuel innovation in domestic production
COMPETITIVE LANDSCAPE
  • Lantmännen Cerealia Oy consolidates its lead through strategic acquisition and a focus on sustainability
  • Suomen Nestlé Oy drives dynamic growth through innovative Maggi product launches
CHANNELS
  • Hypermarkets remains the leading channel offering a wide range of goods at affordable prices
  • Retail e-commerce outpaces other channels in rice, pasta and noodles in Finland
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN FINLAND
EXECUTIVE SUMMARY
  • Evolving consumer priorities impact the sales of staple foods in Finland 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Value sales of staple foods decline amid price sensitivity and health driven shifts
  • Sustainability, convenience and flavour profiles influence sales in staple foods in Finland
  • Health and wellness concerns shape buying habits within staple foods in 2025
WHAT’S NEXT?
  • Premiumisation and home cooking is set to support steady value growth in staple foods
  • Convenience is set to shape staple food innovation across the forecast period
  • Health and wellness is set to accelerate innovation and influence consumer choices
COMPETITIVE LANDSCAPE
  • S Group strengths its leadership with an extensive portfolio of private label products
  • Meeat Food Tech Oy drives growth through plant-based alternatives
CHANNELS
  • Hypermarkets maintains its lead in distribution through appealing price points and loyalty schemes
  • Growth for retail e-commerce is driven by a wide product selection and rapid delivery services
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2020-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources