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Rice, Pasta and Noodles in Denmark

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    Report

  • 27 Pages
  • November 2025
  • Region: Denmark
  • Euromonitor International
  • ID: 3511612
In 2025, rice, pasta and noodles recorded value growth in Denmark, driven by affordability, versatility, and its role as everyday meal staple. Rice emerged as the fastest-growing category, supported by international cuisine trends and its adaptability across meal occasions.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth is supported by demand for affordability, versatility and healthier options
INDUSTRY PERFORMANCE
  • Rice, pasta and noodles remain resilient amid convenience and international cuisine trends
  • Rice drives value growth in 2025 as a versatile and affordable meal staple
WHAT’S NEXT?
  • Steady growth is expected to be driven by strong versatility and international flavours
  • There is set to be a growing focus on nutritious and whole-grain options in rice, pasta and noodles
  • Rising demand for locally sourced pasta and rice will drive sustainability and quality appeal
COMPETITIVE LANDSCAPE
  • Coop Danmark A/S leads rice, pasta and noodles with strong private label presence and sustainability initiatives
  • Foodpeople A/S emerges as the most dynamic player in rice, pasta and noodles through premium, international-focused offerings
CHANNELS
  • Discounters lead rice, pasta and noodles sales by combining affordability and wide private label ranges
  • Retail e-commerce drives convenience-led growth for rice, pasta and noodles
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN DENMARK
EXECUTIVE SUMMARY
  • Steady growth in staple foods is driven by necessity, convenience, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Steady growth is driven by necessity and occasional indulgence
  • The expansion of private label influences staple foods in 2025
  • A focus on sustainability and local sourcing rises in Denmark during 2025
WHAT’S NEXT?
  • Steady growth in staple foods is set to be driven by necessity and evolving consumer preferences
  • Rising health and wellness concerns drive change in staple food portfolios
  • Distribution channels are set to evolve amid cost pressures and convenience trends
COMPETITIVE LANDSCAPE
  • Coop Danmark A/S maintains its leadership in staple foods despite a slight share decline
  • Rahbekfisk A/S leads value growth in staple foods driven by demand for frozen seafood
CHANNELS
  • Discounters strengthens its leadership through competitive pricing and private label
  • Retail e-commerce grows as consumers appreciate convenience and flexibility
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2020-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources