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Rice, Pasta and Noodles in Singapore

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    Report

  • 29 Pages
  • November 2025
  • Region: Singapore
  • Euromonitor International
  • ID: 3514465
Rice, pasta and noodles in Singapore is projected to see further strong growth in retail current value sales over 2025, driven by a combination of premiumisation, product innovation and evolving consumer preferences. With retail volume sales growing more moderately, the strong increase in retail value sales suggests that consumers are spending more per unit.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation lifts retail value sales as consumer preferences become more sophisticated
INDUSTRY PERFORMANCE
  • Rice dominates but instant noodles sees significant new product development
  • Rising interest in Western-style cooking and premiumisation spur dried pasta
WHAT’S NEXT?
  • A level of maturity in key categories is set to constrain the overall growth trajectory
  • Nutri-Grade labelling and advertising regulations to be extended to a range of food items, including instant noodles
  • Foodservice tie-ups to remain a key way to drive consumer engagement and momentum
COMPETITIVE LANDSCAPE
  • The leading brand’s offer is strengthened by product innovation in 2025
  • Private label underpins the performance of NTUC FairPrice Co-operative
CHANNELS
  • Supermarkets dominate distribution with extensive assortments and high accessibility
  • Fast development of online platforms penetrates the distribution of rice, pasta and noodles
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SINGAPORE
EXECUTIVE SUMMARY
  • Premiumisation and innovation amidst maturity spur retail value over volume sales growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Dried pasta and muesli and granola see the highest growth in retail value sales
  • Premiumisation and flavour profiles stimulate baked goods and instant noodles
  • Convenience underpins new launches in baked goods and frozen processed poultry
WHAT’S NEXT?
  • State support and new entries offer growth opportunities
  • New offerings to cater to an increasingly health-conscious consumer base
  • The foodservice tie-up is expected to remain a key strategy
COMPETITIVE LANDSCAPE
  • PSC Corp leverages strength in tofu to lead staple foods
  • Shift in dietary preferences boosts the performance of Weetabix’s Alpen
CHANNELS
  • Supermarkets develop through digitalisation, strategic partnerships and value propositions
  • Functionality, accessibility and safety improvements are behind e-commerce’s strong retail value sales growth
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2020-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources