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Butter and Spreads in the Netherlands

  • ID: 3514474
  • Report
  • August 2018
  • Region: Netherlands
  • 22 pages
  • Euromonitor International
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For decades margarine and spreads had the edge when it came to health as consumers believed that the fat in butter was unhealthy. In recent years, however, the image of butter has shifted. Consumers now see butter as a natural product which is far less processed than margarine and spreads. This shift in image has also been fuelled by the fact that there were reports in newspapers and on social media that butter is not as bad for you as previously thought.

The Butter and Spreads in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Butter and Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BUTTER AND SPREADS IN THE NETHERLANDS
August 2018

List of Contents and Tables
Headlines
Prospects
Natural Food Trend Drives Growth of Butter
Sale of Unilever NV Spreads Activities Illustrates Lack of Growth Potential
Major Players Will Emphasise Spreads Are the Plant-based Alternative To Butter
Competitive Landscape
Unilever Sells Its Margarine and Spreads Brands
Major Players in Margarine and Spreads Promote Natural and Health Credentials
Vandemoortele Nederland NV Promotes "haute Friture"
Category Data
Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Executive Summary
Growth Driven by Healthy Food and Premium Products in 2018
Campaign To Reduce Sugar Consumption As Prevention for Obesity
Larger Traditional Manufacturers Using Social Media As Effective Advertising Tool
Shift Towards Online Shopping, As Well As Variety Stores and Discounters
Health and Sustainability To Impact Packaged Food Demand
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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