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Processed Fruit and Vegetables in Singapore

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    Report

  • 24 Pages
  • November 2025
  • Region: Singapore
  • Euromonitor International
  • ID: 3514536
Over 2025, processed fruit and vegetables in Singapore is projected to see moderate growth in retail current value sales and a marginal rise in retail volume sales. The increase in retail value sales owes most to price adjustments and premiumisation, although innovation remains limited, rather than a significant rise in consumption. The weakness of retail volume sales growth indicates that while consumers may be spending slightly more, they are not necessarily buying more in terms of quantity.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weak growth in demand in a mature category
INDUSTRY PERFORMANCE
  • Convenience and practicality favour the shelf stable format
  • Frozen processed potatoes enjoys healthy retail value growth although demand stabilises
WHAT’S NEXT?
  • Frozen processed fruit and vegetables to benefit from an alignment with modern lifestyles that value convenience and nutrition retention
  • Frozen fruit to gain traction in availability
  • Foodservice to remain a crucial channel for processed fruit and vegetables
COMPETITIVE LANDSCAPE
  • Wide product range and strong distribution keep Mili ahead of the field
  • Price and distribution advantages boost FairPrice
CHANNELS
  • Wide availability and large assortments make supermarkets popular
  • Strong online development provides e-commerce with a competitive edge in the distribution of processed fruit and vegetables
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SINGAPORE
EXECUTIVE SUMMARY
  • Premiumisation and innovation amidst maturity spur retail value over volume sales growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Dried pasta and muesli and granola see the highest growth in retail value sales
  • Premiumisation and flavour profiles stimulate baked goods and instant noodles
  • Convenience underpins new launches in baked goods and frozen processed poultry
WHAT’S NEXT?
  • State support and new entries offer growth opportunities
  • New offerings to cater to an increasingly health-conscious consumer base
  • The foodservice tie-up is expected to remain a key strategy
COMPETITIVE LANDSCAPE
  • PSC Corp leverages strength in tofu to lead staple foods
  • Shift in dietary preferences boosts the performance of Weetabix’s Alpen
CHANNELS
  • Supermarkets develop through digitalisation, strategic partnerships and value propositions
  • Functionality, accessibility and safety improvements are behind e-commerce’s strong retail value sales growth
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources