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Rice, Pasta and Noodles in Colombia

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    Report

  • 26 Pages
  • November 2025
  • Region: Colombia
  • Euromonitor International
  • ID: 3519987
Sales of rice, pasta and noodles are seeing a positive performance in both value and volume terms in Colombia in 2025, with growth moderate but showing an improvement compared to the previous year. This indicates baseline demand for products in the category.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of rice, pasta and noodles see an improved performance, supported by baseline demand
INDUSTRY PERFORMANCE
  • Packaged rice remains a staple in Colombian households
  • Instant noodle cups sees significant growth, thanks to offering convenience to busy consumers
WHAT’S NEXT?
  • Diversification and cultural influences influence ingredients and formats
  • Emerging opportunities for ready-to-eat rice and pasta
  • Colombian biofortified zinc: a promising solution to zinc deficiency
COMPETITIVE LANDSCAPE
  • Diana Corporación benefits from its strength in rice and widespread distribution
  • Option benefits from its all-format offering across noodles
CHANNELS
  • Modern outlets continue to put pressure on traditional channels
  • Discounters and convenience stores also embrace omnichannel strategies
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN COLOMBIA
EXECUTIVE SUMMARY
  • Positive sales in both value and volume, supported by home cooking trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Home meal preparation and budget-friendly options drive sales
  • Growing focus on quality, despite ongoing price sensitivity
  • Evolving lifestyles and global cultural influences reshape consumer preferences
WHAT’S NEXT?
  • Ongoing positive sales, supported by polarised trends of premiumisation and affordability
  • Ongoing health and wellness trends focus on nutritional options - even at higher prices
  • Expansion of convenience stores in line with urbanisation
COMPETITIVE LANDSCAPE
  • Zenú, Bimbo, and Diana all in close brand competition, with combined private label holding the largest share
  • Nutrimenti de Colombia benefits from broad portfolio penetration, while Option meets modern demands
CHANNELS
  • Small local grocers remain a cornerstone in distribution, but are facing rising competition from modern outlets
  • Convenience stores rise as a key distribution channel for busy urban consumers
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2020-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources