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Processed Fruit and Vegetables in Morocco

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    Report

  • 21 Pages
  • November 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 3520032
The dynamism in frozen processed potatoes, shelf-stable tomatoes, and beans is significantly driven by consumers' increasing demand for convenience. Urbanisation, rising numbers of working women, and smaller household sizes are prompting consumers to seek time-saving food options. Smaller foodservice outlets are also using these products to cater to their customers.

The Processed Fruit and Vegetables in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PROCESSED FRUIT AND VEGETABLES IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing demand for convenience in processed vegetables
  • Affordability and popularity in processed vegetables
  • Market dynamics and private label dominance
PROSPECTS AND OPPORTUNITIES
  • Growth potential in underdeveloped processed vegetables and fruits
  • Challenging landscape for frozen processed vegetables
  • Demand for convenience and home cooking
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
STAPLE FOODS IN MOROCCO
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 14 Sales of Staple Foods by Category: Value 2018-2023
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 19 Penetration of Private Label by Category: % Value 2018-2023
  • Table 20 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources