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Rice, Pasta and Noodles in Morocco

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    Report

  • 28 Pages
  • January 2026
  • Region: Morocco
  • Euromonitor International
  • ID: 3520057
In 2025, rice, pasta and noodles in Morocco registered faster retail volume and current value sales growth, compared with 2024, albeit slower than in previous years of the review period. Retail volume sales recorded modest growth in 2025, supporting, along with price rises, a strong retail current value sales increase. Nonetheless, the economic downturn forced low- and middle-income consumers to limit purchases of non-essential, more expensive noodles.

This Rice, Pasta and Noodles in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Lower-income consumers limit purchases in tough economic conditions
INDUSTRY PERFORMANCE
  • Consumers favour unpackaged/loose over packaged rice and pasta
  • Dried pasta enjoys a competitive edge through convenience
WHAT’S NEXT?
  • Anticipated shift from unpackaged to packaged rice and pasta
  • Interest in foreign cuisines to lead to experimentation with pasta dishes
  • Pasta and rice to expand with the development of both economy and premium products
COMPETITIVE LANDSCAPE
  • Pasta player Dari Couspate consolidates overall leadership through competitive pricing and a strong distribution reach
  • Copralim leverages a wide and developing offer to gain retail value share
CHANNELS
  • Amenable small local grocers dominate rice and pasta distribution
  • Rapid store network expansion sees discounters gain momentum
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTSSTAPLE FOODS IN MOROCCO
EXECUTIVE SUMMARY
  • Rising prices stimulate retail value sales as demand dips
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic pressures limit purchases of perceived non-essential staple foods
  • Fresh alternatives hamper the appeal of packaged options
  • Branded manufacturers look to price discounts to maintain affordability
WHAT’S NEXT?
  • Low consumer confidence to result in slight growth rates
  • Price-sensitivity to maintain home-baking trend
  • Brands to see strong competition from alternatives
COMPETITIVE LANDSCAPE
  • Artisanal players leverage proximity and consumer trust to dominate baked goods
  • Local players enjoy competitive advantages
CHANNELS
  • Traditional grocery retailers dominate but modern grocery formats gain traction
  • Discounters is emerging as a dynamic format in staple foods
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2020-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources