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Rice, Pasta and Noodles in Morocco

  • ID: 3520057
  • Report
  • November 2019
  • Region: Morocco
  • 33 pages
  • Euromonitor International
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Rice, pasta and noodles recorded strong retail volume and current value performances in 2019. This was mainly because Moroccans are increasingly influenced by Western lifestyles, thus they are increasing their intake of rice, pasta and noodles. The growing number of international restaurants which serve foreign dishes helped to educate local consumers about different types of cuisine, especially Italian.

The author's Rice, Pasta and Noodles in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Rice, Pasta and Noodles in Morocco

List of Contents and Tables
Headlines
Prospects
Rising Knowledge of Italian Food Contributes To Growth in Pasta
Rising Preference for Asian Cuisines Leads Rice To See the Strongest Growth
Noodles Remain Far Less Popular
Competitive Landscape
Mundiriz Retains Leadership of Rice, Pasta and Noodles Due To Price and Availability
Tria Leads Pasta Thanks To Advertising and Promotion
Health Trend Will Lead To Greater Competition and Rising Sales
Category Data
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 8 NBO Company Shares of Rice: % Value 2015-2019
Table 9 LBN Brand Shares of Rice: % Value 2016-2019
Table 10 NBO Company Shares of Pasta: % Value 2015-2019
Table 11 LBN Brand Shares of Pasta: % Value 2016-2019
Table 12 NBO Company Shares of Noodles: % Value 2015-2019
Table 13 LBN Brand Shares of Noodles: % Value 2016-2019
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 15 Distribution of Rice by Format: % Value 2014-2019
Table 16 Distribution of Pasta by Format: % Value 2014-2019
Table 17 Distribution of Noodles by Format: % Value 2014-2019
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Executive Summary
Packaged Food Records Strong Growth As Products Gain Consumer Familiarity and Trust
Health and Wellness Trend Affects Consumer Choice
International Companies Dominate, But Packaged Food Remains Very Fragmented
Modern Retailers Gain Share Due To Promotions and A Wide Product Range
Packaged Food Set To Continue To Record Strong Growth, As It Is Far From Saturation
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 22 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 26 Sales of Packaged Food by Category: Volume 2014-2019
Table 27 Sales of Packaged Food by Category: Value 2014-2019
Table 28 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 29 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 30 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 31 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 32 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 33 Penetration of Private Label by Category: % Value 2014-2019
Table 34 Distribution of Packaged Food by Format: % Value 2014-2019
Table 35 Distribution of Packaged Food by Format and Category: % Value 2019
Table 36 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 37 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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