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Hot Drinks in Estonia

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    Report

  • 37 Pages
  • December 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 354735
The Estonian hot drinks market is heavily influenced by price pressures, higher VAT rates, and cautious consumer spending. Coffee remains the dominant choice, although everyday consumption is affected by rising global prices, with fresh ground coffee pods gaining traction due to their convenience and premium appeal. Fruit/herbal teas continues to benefit from seasonal demand and health-oriented consumption, particularly during the winter season.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Inflation drives value growth amid declining demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Inflationary pressures drive value growth amid declining demand
  • Sharp increases in global coffee prices hinder consumption
  • Fruit/herbal tea remains significant
WHAT’S NEXT?
  • Hot drinks set to rebound amid economic recovery
  • Growing demand for indulgent coffee experiences
  • Tea and other hot drinks will remain niche categories
COMPETITIVE LANDSCAPE
  • Paulig leads hot drinks sales
  • Starbucks expands from low base
CHANNELS
  • Supermarkets and hypermarkets lead sales
  • Lidl drives growth of discounters
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and convenience shape coffee consumption
INDUSTRY PERFORMANCE
  • Declining demand amid economic pressures
  • Fresh ground coffee pods benefit from enduring demand for indulgent experiences
WHAT’S NEXT?
  • Moderate value growth for coffee, driven by premiumisation
  • Product innovation to centre on flavours
  • Expected decline in instant coffee consumption
COMPETITIVE LANDSCAPE
  • Paulig continues to hold competitive edge, thanks to its strong heritage
  • Gurmans and Lidl benefit from growing consumer demand for premium and value-for-money offerings
CHANNELS
  • Modern grocery chains dominate coffee sales
  • E-commerce sees strongest performance
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERTEA IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Focus on niche, health-oriented consumption
INDUSTRY PERFORMANCE
  • Lack of tea drinking culture and unfavourable demographic trends limit sales
  • Black tea bags shows strongest performance
WHAT’S NEXT?
  • Modest projected growth, as core demographic base continues to decline
  • Premiumisation could represent key growth opportunity
  • Private label tea will continue to have limited impact
COMPETITIVE LANDSCAPE
  • Tanker retains its dominance through strength of Lipton brand
  • LTT’s Senok sees fastest growth, while private label continues to make gains
CHANNELS
  • Supermarkets and hypermarkets dominate the retail landscape
  • Discounters drives growth
CATEGORY DATA
  • Table 36 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 37 Retail Sales of Tea by Category: Value 2020-2025
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMEROTHER HOT DRINKS IN ESTONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Other hot drinks remains niche amid economic and health pressures
INDUSTRY PERFORMANCE
  • Other hot drinks are a low priority amid economic pressures
  • Plant-based hot drinks remain niche, despite rapid growth
WHAT’S NEXT?
  • Stagnant outlook for other hot drinks
  • Hot chocolate will continue to face cultural barriers but healthier variants could drive growth
  • Other hot drinks will remain largely neglected by manufacturers
COMPETITIVE LANDSCAPE
  • Nestlé retains its lead
  • AbeStock sees rapid growth from low base
CHANNELS
  • Supermarkets and hypermarkets remain key channels
  • Discounters is most dynamic channel
CATEGORY DATA
  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER