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Concentrates in the US

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    Report

  • 37 Pages
  • December 2025
  • Region: United States
  • Euromonitor International
  • ID: 354767
Over 2025, off-trade RTD volume sales of concentrates in the US are projected to grow strongly, and in line with 2024. Concentrates are perceived as cost-effective alternatives to other soft drinks, facilitating a notable migration of consumers away from juice, sports drinks and other RTD categories. In particular, powder concentrates stand out for their economic advantages, delivering superior value in terms of cost per litre.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concentrates adds dynamic development to economic advantage to post strong growth
INDUSTRY PERFORMANCE
  • Concentrates retains importance through wellness, convenience and cost aspects
  • Company activity to meet changing industry and consumer trends boosts powder concentrates
WHAT’S NEXT?
  • Greater variety to characterise concentrates
  • Reformulations to provide functionality without compromising on taste
  • GLP-1 to influence new product development and marketing
COMPETITIVE LANDSCAPE
  • Kraft Heinz remains a highly competitive leader in off-trade RTD volume terms
  • Unilever accelerates innovation to satisfy evolving consumer demands
CHANNELS
  • Physical supermarkets lead but omnichannel retailing gains traction
  • Concentrates fit with online retailing
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 3 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN THE US
EXECUTIVE SUMMARY
  • Premiumisation and caution visible in soft drinks in the US
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Functional beverages witness rapid transformation
  • Affordability remains a key concern
  • Slower but significant new product development
WHAT’S NEXT?
  • Value sales to outpace volume sales in growth terms amid a focus on wellness trends
  • Players to invest in innovation and marketing to gain a competitive edge
  • Climatic imprint on soft drinks
COMPETITIVE LANDSCAPE
  • The leading player innovates and premiumises its offer to stay ahead
  • Poppi surges after PepsiCo acquisition
CHANNELS
  • Retail e-commerce gains but limitations remain in place
  • Strong on-trade channel for soft drinks
MARKET DATA
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in the US
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 2 Research Sources