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Retailing in Sweden

  • ID: 354796
  • Report
  • March 2022
  • Region: Sweden
  • 143 Pages
  • Euromonitor International
After seeing higher than average growth in 2020 due to the COVID-19 pandemic, overall retailing maintained a similar current value performance in 2021. Grocery retailers performed particularly well in 2020. Life was more concentrated at home, with working from home, less travelling and less eating out, which resulted in increased demand for groceries, with some degree of stockpiling also seen.

This 'Retailing in Sweden' report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • Acceleration of growth for e-commerce as consumers limit their risk of infection
  • Transformation of physical stores
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Christmas
  • Summer sales
  • Payments
  • Delivery and collection
  • Emerging business models
MARKET DATA
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
  • Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  • Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
  • Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
  • Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
  • Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
  • Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
  • Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 27 Retailing GBO Company Shares: % Value 2017-2021
  • Table 28 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
  • Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
  • Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
  • Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
  • Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
  • Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
  • Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
  • Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
  • Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
  • Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
  • Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
  • Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
  • Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
  • Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE STORES IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Move to larger formats within and outside convenience stores
  • The rise of unmanned stores continues
  • Coop turns its convenience stores into supermarkets
PROSPECTS AND OPPORTUNITIES
  • Adapting to changing consumer trends will be important
  • E-commerce grocery sales will limit the growth potential of convenience stores
  • Continued working from home will hamper the growth of smaller formats
CHANNEL DATA
  • Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
  • Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
  • Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
  • Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lidl remains dominant in a concentrated channel
  • Growth for discounters thanks to reasonable prices
  • Lidl Plus and marketing aim to increase customer loyalty
PROSPECTS AND OPPORTUNITIES
  • Competition from e-commerce set to rise
  • Locally produced Swedish products a way to attract consumers
  • Sustainability will remain important, and Lidl has taken note
CHANNEL DATA
  • Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
  • Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 82 Discounters GBO Company Shares: % Value 2017-2021
  • Table 83 Discounters GBN Brand Shares: % Value 2018-2021
  • Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
  • Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
  • Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Share of hypermarkets continues to rise within store-based retailing
  • Competition from store-based and non-store retailing hampers growth
  • ICA Sverige and Coop Sverige dominate
PROSPECTS AND OPPORTUNITIES
  • Consumers will look for cheaper prices and greater convenience
  • The move towards sustainability is set to continue, driven by players and consumers
  • The competition from e-commerce will increase, but hypermarkets remain important
CHANNEL DATA
  • Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
  • Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
  • Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strengthening competition hampers growth for supermarkets
  • Share of private label continues to rise as players meet consumers’ needs
  • Sustainability is a hot topic, particularly food waste
PROSPECTS AND OPPORTUNITIES
  • Continued growth as consumer habits are likely to see permanent changes
  • Players invest in e-commerce, which is likely to compete strongly for customers
  • Physical stores will remain important, but see digitalisation
CHANNEL DATA
  • Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 98 Supermarkets GBO Company Shares: % Value 2017-2021
  • Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021
  • Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Outlet closures due to competition from modern grocery retailers
  • Systembolaget drives value growth as COVID-19 changes consumer behaviour
  • Stores have to adapt to remain competitive and profitable
PROSPECTS AND OPPORTUNITIES
  • Decline in outlet numbers, although Systembolaget will help drive value growth
  • Systembolaget moves into national home delivery, despite some opposition
  • Sustainability is also becoming more important in traditional grocery retailers
CHANNEL DATA
  • Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Slight value rebound in 2021 is insufficient to return to pre-pandemic sales
  • Rise of e-commerce and live video shopping hampers growth of store-based retailers
  • Sustainability evident in the rise of second-hand clothing services
PROSPECTS AND OPPORTUNITIES
  • Despite consistent growth, sales will not return to the 2019 level
  • Sustainability likely to be taken a step further
  • Despite the challenge from e-commerce, physical outlets will remain important
CHANNEL DATA
  • Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • More time spent at home drives sales of goods to improve quality of life
  • Elgiganten maintains its lead thanks to a wide array of online and offline services
  • Changes are afoot in the competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Continued growth, but outlets will have to adapt to retain customers’ interest
  • E-commerce set to continue to grow, but will also need to adapt
  • Competition from newly-entered Amazon set to rise
CHANNEL DATA
  • Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Less social interaction and avoidance of non-essential retailers hamper sales
  • Drugstores/parapharmacies bucks the trend
  • Physical outlets remain important despite rise in e-commerce
PROSPECTS AND OPPORTUNITIES
  • Offering new concepts and experiences to attract back consumers
  • Retailers will adopt an omnichannel approach to broaden their customer base
  • Digitalisation and sustainability likely to be two major trends
CHANNEL DATA
  • Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
  • Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
  • Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • More time spent at home during the pandemic drives growth
  • Ikea maintains its lead and invests for the future
  • Sales move online, prompting players to adapt
PROSPECTS AND OPPORTUNITIES
  • Home working and active housing market set to maintain growth
  • Continued move online will encourage store-based players to digitalise to compete
  • Sustainability awareness will continue to rise amongst consumers and players
CHANNEL DATA
  • Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
  • Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
  • Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lower footfall leads to plummeting value sales
  • Department stores increase their online presence in view of store-based challenges
Åhléns adapts to try and maintain its sales and share
PROSPECTS AND OPPORTUNITIES
  • Players will offer new products and services in order to survive
  • Competition from other channels set to continue
  • Players will follow consumer trends and focus on sustainability
CHANNEL DATA
  • Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 154 Department Stores GBO Company Shares: % Value 2017-2021
  • Table 155 Department Stores GBN Brand Shares: % Value 2018-2021
  • Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021
  • Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • New outlet openings help drive growth and maintain Rusta’s lead
  • Regular changes to the product assortment to adapt to consumer demand
  • Although physical stores are more important, variety stores venture into e-commerce
PROSPECTS AND OPPORTUNITIES
  • More time at home for hobbies will help drive continued growth
  • Continued growth despite competition from outside the channel
  • Variety stores eye opportunities outside of town centres
CHANNEL DATA
  • Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 162 Variety Stores GBO Company Shares: % Value 2017-2021
  • Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021
  • Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021
  • Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Direct selling under pressure both before and during the pandemic
  • Beauty and personal care direct selling fails to achieve growth
  • Brands that focus on vitamins and dietary supplements perform the best
PROSPECTS AND OPPORTUNITIES
  • Little movement in a channel that is considered old-fashioned
  • Growing use of social media will help to prevent decline
  • Little chance of players looking for growth in an insignificant channel
CHANNEL DATA
  • Table 168 Direct Selling by Category: Value 2016-2021
  • Table 169 Direct Selling by Category: % Value Growth 2016-2021
  • Table 170 Direct Selling GBO Company Shares: % Value 2017-2021
  • Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021
  • Table 172 Direct Selling Forecasts by Category: Value 2021-2026
  • Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Accelerated decline for homeshopping
  • Catalogues maintain some relevance, but TV shopping has disappeared
  • Consumers shift to e-commerce for their apparel and footwear needs
PROSPECTS AND OPPORTUNITIES
  • Consumer base to continue to decline as even older consumers turn to e-commerce
  • There may be no place for homeshopping in the changing Swedish retail landscape
  • No new entrants expected, and current players will move to e-commerce
CHANNEL DATA
  • Table 174 Homeshopping by Category: Value 2016-2021
  • Table 175 Homeshopping by Category: % Value Growth 2016-2021
  • Table 176 Homeshopping GBO Company Shares: % Value 2017-2021
  • Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021
  • Table 178 Homeshopping Forecasts by Category: Value 2021-2026
  • Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Fewer trips on public transport hamper vending sales
  • Personal hygiene vending maintains growth
  • Competition from other channels hampers growth
PROSPECTS AND OPPORTUNITIES
  • The normalisation of consumers’ lives will drive growth
  • Offering contactless payments will be necessary
  • Innovation in the products carried in vending machines
CHANNEL DATA
  • Table 180 Vending by Category: Value 2016-2021
  • Table 181 Vending by Category: % Value Growth 2016-2021
  • Table 182 Vending GBO Company Shares: % Value 2017-2021
  • Table 183 Vending GBN Brand Shares: % Value 2018-2021
  • Table 184 Vending Forecasts by Category: Value 2021-2026
  • Table 185 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • More companies move online due to explosion in demand
  • More players offer live video shopping as a result of the pandemic
  • Threat from Amazon has not yet proven to be significant
PROSPECTS AND OPPORTUNITIES
  • Continued growth as consumers maintain pandemic shopping habits
  • Players will continue to innovate in terms of delivery solutions
  • Amazon set for growth, but unlikely to reach the level seen elsewhere in Europe
CHANNEL DATA
  • Table 186 E-Commerce (Goods) by Channel and Category: Value 2016-2021
  • Table 187 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
  • Table 188 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
  • Table 189 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
  • Table 190 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
  • Table 191 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Mobile e-commerce grows its share of overall e-commerce
  • Swish is a key player in mobile e-commerce
  • Mobile apps a key competitive advantage
PROSPECTS AND OPPORTUNITIES
  • Share of mobile e-commerce set to continue to rise
  • Younger generation is born into a digital world
  • Apps will be important to compete in an increasingly competitive market
CHANNEL DATA
  • Table 192 Mobile E-Commerce (Goods): Value 2016-2021
  • Table 193 Mobile E-Commerce (Goods): % Value Growth 2016-2021
  • Table 194 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
  • Table 195 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN SWEDENKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Dynamic growth for food and drink e-commerce during the pandemic
  • Strong growth in food and drink e-commerce leads to heavy investment
  • Even older consumers move online to buy groceries
PROSPECTS AND OPPORTUNITIES
  • Expectation of continued growth
  • Investments to meet consumers’ expectations in terms of delivery and service quality
  • Competition set to intensify along with investments and new players
CHANNEL DATA
  • Table 196 Food and Drink E-Commerce: Value 2016-2021
  • Table 197 Food and Drink E-Commerce: % Value Growth 2016-2021
  • Table 198 Food and Drink E-Commerce Forecasts: Value 2021-2026
  • Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
Note: Product cover images may vary from those shown

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