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Retailing in Sweden

  • ID: 354796
  • Report
  • March 2021
  • Region: Sweden
  • 145 pages
  • Euromonitor International
The impact of COVID-19 has been less severe in Sweden compared to many other markets, with this being largely due to the government’s decision not to introduce a lockdown. Instead, the country’s strategy has to a large extent been built on voluntary quarantining and social distancing, with virtually all shops remaining open during 2020.

The Retailing in Sweden report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Unmanned stores proliferate as retailers look for new solutions to a changing world
  • Sustainability a growing concern for Swedes
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Christmas
  • Summer sales
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
  • Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  • Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
  • Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 27 Retailing GBO Company Shares: % Value 2016-2020
  • Table 28 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
  • Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
  • Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
  • Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
  • Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
  • Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
  • Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
  • Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
  • Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
  • Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
  • Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
  • Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
  • Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
  • Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 2 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • A shift to telecommuting and a drop in travel puts a dent in the sales of convenience stores
  • Unmanned stores on the rise as consumers shun human contact in the face of COVID-19
  • Coop turns its convenience stores into supermarkets
RECOVERY AND OPPORTUNITIES
  • Convenience stores face several challenges in the post-COVID-19 world
  • Convenience stores hold potential as collection points
  • ICA Sverige set to maintain dominance with further investment expected
CHANNEL DATA
  • Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
  • Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
  • Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
  • Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Netto exits the market putting a big hole in the channel
  • Netto aside, discounters benefit from increased demand due to COVID-19
  • Lidl continues to expand with strong value proposition
RECOVERY AND OPPORTUNITIES
  • Low pricing could attract more consumers to discounters as economic pressure mounts
  • Lidl expected to cement its dominance thanks to ongoing investment
  • Further consolidation predicted with Pekås being the only other player present
CHANNEL DATA
  • Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020
  • Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 82 Discounters GBO Company Shares: % Value 2016-2020
  • Table 83 Discounters GBN Brand Shares: % Value 2017-2020
  • Table 84 Discounters LBN Brand Shares: Outlets 2017-2020
  • Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020
  • Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Hypermarkets continue to thrive in the face of COVID-19 benefiting from low prices and convenience
  • E-commerce takes some sales away from hypermarkets
  • Coop taking big strides with new store concept
RECOVERY AND OPPORTUNITIES
  • What will be the lasting impact of COVID-19 on hypermarkets?
  • Economic pressures expected to favour hypermarkets
  • Sustainability is important to consumers and drives the competition
CHANNEL DATA
  • Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
  • Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020
  • Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020
  • Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020
  • Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
  • Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Supermarkets records healthy growth as consumers spend more on groceries
  • E-commerce puts pressure on in-store sales as consumers look to socially distance
  • ICA retains dominance despite growing competition from Coop
RECOVERY AND OPPORTUNITIES
  • Economic pressures could threaten the growth of supermarkets
  • Coop reclaiming share as it rebrands its stores
  • Axfood investing in the future
CHANNEL DATA
  • Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
  • Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 98 Supermarkets GBO Company Shares: % Value 2016-2020
  • Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020
  • Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020
  • Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020
  • Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Traditional grocery retailers struggle to compete as consumers shift to modern grocery retailers
  • Increased consumption of alcoholic drinks at home supports Systembolaget’s dominance
  • Store closures continue as players struggle with higher rents
RECOVERY AND OPPORTUNITIES
  • Uncertain future for the channel as consumers switch to modern grocery retailers
  • Systembolaget’s monopoly on alcoholic drinks should ensure its dominance is maintained
  • Additional services could help traditional grocery retailers survive in an evolving landscape
CHANNEL DATA
  • Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales slump as consumers avoid non-essential shopping trips
  • Bankruptcies seen as some players unable to cope with the additional pressures created by COVID-19
  • Sustainability a key focus of retailers
RECOVERY AND OPPORTUNITIES
  • Bleak outlook for apparel and footwear specialist retailers
  • More store closures and bankruptcies anticipated as retailers fight for survival
  • E-commerce poses a significant threat to the future of store-based apparel and footwear specialist retailers
CHANNEL DATA
  • Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand for electronics and appliances increases due to home seclusion
  • Home seclusion encourages consumers to replace their old appliances
  • Leading players respond with new solutions that limit human interaction
RECOVERY AND OPPORTUNITIES
  • Consumers expected to continue spending more time at home thereby driving demand
  • E-commerce remains the main threat to electronics and appliance specialist retailers
  • Added-value services and in-store experiences key to survival
CHANNEL DATA
  • Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Social distancing fears take their toll on sales in 2020
  • Chemists/pharmacies benefits from increased demand for consumer health
  • Leading players benefit from convenient location of stores
RECOVERY AND OPPORTUNITIES
  • Stable growth expected for the forecast period once COVID-19 is contained
  • Beauty specialist retailers facing mounting pressure from e-commerce
  • Retailers expected to adopt an omnichannel approach to broaden their customer base
CHANNEL DATA
  • Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
  • Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
  • Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion leads to more consumers looking to improve their home and garden
  • Health and economic concerns put downward pressure on sales of homewares and home furnishing stores
  • Ikea pushes consumers towards its e-commerce business in response to COVID-19
RECOVERY AND OPPORTUNITIES
  • Home working and a buoyant housing market could help support growth
  • Ikea downsizing its stores
  • An omnichannel approach seen as increasingly important
CHANNEL DATA
  • Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
  • Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
  • Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • High traffic locations seen as risky by consumers
  • Department stores face mounting competition from alternative retailing formats
  • Department stores late to the party when it comes to e-commerce
RECOVERY AND OPPORTUNITIES
  • Is there a place for department stores in the future?
  • Changing working and social habits could put a dampener on sales
  • The recovery of tourism key to the success of department stores
CHANNEL DATA
  • Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 154 Department Stores GBO Company Shares: % Value 2016-2020
  • Table 155 Department Stores GBN Brand Shares: % Value 2017-2020
  • Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020
  • Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • A difficult year for variety stores as consumers take fewer shopping trips
  • Rusta extends its lead as smaller players struggle to remain competitive
  • Consumers switch to alternative retailing channels due to COVID-19
RECOVERY AND OPPORTUNITIES
  • The future of variety stores looks bright thanks to strong value proposition
  • Price competition expected to intensify
  • Variety stores eye opportunities outside of town centres
CHANNEL DATA
  • Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 162 Variety Stores GBO Company Shares: % Value 2016-2020
  • Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020
  • Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020
  • Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
2020 IMPACT

KEY DATA FINDINGS

2020 IMPACT
  • Direct selling suffers as consumers enact social distancing
  • Challenge from e-commerce intensifies as consumers prioritise their health and safety
  • Focus on immunity benefits Herbalife
RECOVERY AND OPPORTUNITIES
  • Direct selling companies may have to adapt to survive
  • E-commerce a growing threat to direct selling
  • International players lead direct selling, with little chance of new entrants
CHANNEL DATA
  • Table 168 Direct Selling by Category: Value 2015-2020
  • Table 169 Direct Selling by Category: % Value Growth 2015-2020
  • Table 170 Direct Selling GBO Company Shares: % Value 2016-2020
  • Table 171 Direct Selling GBN Brand Shares: % Value 2017-2020
  • Table 172 Direct Selling Forecasts by Category: Value 2020-2025
  • Table 173 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 pushes more consumers towards e-commerce and away from homeshopping
  • Homeshopping on television disappearing
  • Consumers shifting to e-commerce for their apparel and footwear
RECOVERY AND OPPORTUNITIES
  • Homeshopping faces bleak outlook as consumers shift to e-commerce
  • Is there a place for homeshopping in the changing Swedish landscape?
  • Little change expected in the competitive landscape as homeshopping loses its appeal
CHANNEL DATA
  • Table 174 Homeshopping by Category: Value 2015-2020
  • Table 175 Homeshopping by Category: % Value Growth 2015-2020
  • Table 176 Homeshopping GBO Company Shares: % Value 2016-2020
  • Table 177 Homeshopping GBN Brand Shares: % Value 2017-2020
  • Table 178 Homeshopping Forecasts by Category: Value 2020-2025
  • Table 179 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion puts a sizeable dent in sales
  • Safety concerns another barrier to sales
  • PPE sales a bright spot in a difficult year for vending
RECOVERY AND OPPORTUNITIES
  • Once COVID-19 fears start to ease vending should return to growth
  • Health and wellness expected to have growing influence over product selections in vending
  • Contactless payments the future of vending
CHANNEL DATA
  • Table 180 Vending by Category: Value 2015-2020
  • Table 181 Vending by Category: % Value Growth 2015-2020
  • Table 182 Vending GBO Company Shares: % Value 2016-2020
  • Table 183 Vending GBN Brand Shares: % Value 2017-2020
  • Table 184 Vending Forecasts by Category: Value 2020-2025
  • Table 185 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • E-commerce sales soar as consumers remain at home
  • Consumers and retailers react to the challenges presented by COVID-19
  • Competition intensifies as players rush to feed off the increased demand for e-commerce
RECOVERY AND OPPORTUNITIES
  • Growth set to stabilise once COVID-19 is contained
  • The future is bright for e-commerce
  • What does the future hold for smaller players as Amazon launches Amazon.se?
CHANNEL DATA
  • Table 186 E-Commerce by Channel and Category: Value 2015-2020
  • Table 187 E-Commerce by Channel and Category: % Value Growth 2015-2020
  • Table 188 E-Commerce GBO Company Shares: % Value 2016-2020
  • Table 189 E-Commerce GBN Brand Shares: % Value 2017-2020
  • Table 190 Forecast E-Commerce by Channel and Category: Value 2020-2025
  • Table 191 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 pushes more consumers towards mobile e-commerce
  • Swish a key player in mobile e-commerce
  • Mobile apps a key competitive advantage
RECOVERY AND OPPORTUNITIES
  • Mobile e-commerce set for further strong development as consumer confidence grows
  • Mobile apps expected to remain at the heart of mobile e-commerce
  • The younger generations born into a digital world
CHANNEL DATA
  • Table 192 Mobile E-Commerce: Value 2015-2020
  • Table 193 Mobile E-Commerce: % Value Growth 2015-2020
  • Table 194 Mobile E-Commerce Forecasts: Value 2020-2025
  • Table 195 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Online sales soar as consumers exercise social distancing
  • COVID-19 serves as the final push for many consumers
  • Grocery retailers reach out to more vulnerable members of society
RECOVERY AND OPPORTUNITIES
  • Growth set to stabilise but a bright future remains for food and drink e-commerce
  • Competition intensifies as MatHem secures significant investment
  • Players may need to find new ways to stand out from the competition
CHANNEL DATA
  • Table 196 Food and Drink E-Commerce: Value 2015-2020
  • Table 197 Food and Drink E-Commerce: % Value Growth 2015-2020
  • Table 198 Food and Drink E-Commerce Forecasts: Value 2020-2025
  • Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

Note: Product cover images may vary from those shown
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