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RTD Tea in the Philippines

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    Report

  • 29 Pages
  • December 2023
  • Region: Philippines
  • Euromonitor International
  • ID: 354801
Building on the momentum of 2022, volume sales of RTD tea recorded healthy growth in off-trade channels in 2023. This was largely due to the return of normal, fast-paced lifestyles, which led to an increased incidence of impulse purchases through retail, as individuals stopped off at sari-sari stores or convenience stores on their way to school or work. Unlike powder concentrates, RTD tea is suitable for on-the-go consumption, given its ready-to-drink nature.

The RTD Tea in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD tea sees healthy gains
  • Universal Robina Corp consolidates its lead
  • Health and wellness concerns benefit reduced sugar RTD tea
PROSPECTS AND OPPORTUNITIES
  • Further expansion for RTD tea
  • Reduced sugar still RTD tea will benefit from health and wellness trend
  • Premiumisation may grow in prominence
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN THE PHILIPPINES
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in the Philippines
DISCLAIMER
SOURCES
  • Summary 1 Research Sources