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Soft Drinks in Bolivia

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    Report

  • 84 Pages
  • December 2025
  • Region: Bolivia
  • Euromonitor International
  • ID: 354804
Demand for soft drinks in Bolivia is supported by warm climate conditions, which facilitate year-round consumption. Affordability remains a key driver, while improvements in retail infrastructure, increasingly active lifestyles, and growing health consciousness are encouraging further innovation. These trends tend to favour domestic producers, who can offer competitively priced products and adapt more quickly to local preferences, compared to international players.

This Soft Drinks in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Affordability remains key driver of growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Climatic factors underpin steady consumption amid growing diversification
  • Affordability remains key consideration
  • Health-focused offerings gain traction
WHAT’S NEXT?
  • Shifting consumer lifestyles and infrastructure investments will support future growth
  • Health and wellness trend to drive innovation
  • Growing focus on local production
COMPETITIVE LANDSCAPE
  • EMBOL maintains leadership through extensive reach, innovation and digital investment
  • DICOM Distribuidores del Oriente benefits from growing success of Aloe Vera Tai, while PepsiCo expands sales through innovation and widening distribution
CHANNELS
  • Small local grocers dominates sales
  • E-commerce sees rapid expansion from low base
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
CARBONATES IN BOLIVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Carbonates is impacted by heatwaves, digitisation and sugar supply pressures.
INDUSTRY PERFORMANCE
  • Carbonates sees continued growth, boosted by availability of affordable formats
  • Lemonade/lime leads growth
WHAT’S NEXT?
  • Sustained growth through climate impact, heritage and affordable choices
  • Digitalisation will drive retailer and consumer engagement
  • Sugar supply issues will impact carbonates
COMPETITIVE LANDSCAPE
  • EMBOL retains its lead, ahead of CBN
  • Small local players gain traction
CHANNELS
  • Small local grocers remains key channel
  • Hypermarkets lead growth with broadest product selections
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTSJUICE IN BOLIVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Packaging strategies and local flavours sustain demand
INDUSTRY PERFORMANCE
  • Multi-tiered packaging strategy ensures continued relevance of juice drinks
  • Nectars leads growth through innovation and affordability
WHAT’S NEXT?
  • Wide availability of affordable formats will ensure juice remains resilient
  • Local fruits will redefine juice landscape
  • Health-conscious consumers will drive sales of wellness-positioned products
COMPETITIVE LANDSCAPE
  • Delizia leads sales via flexible packaging strategy
  • Industrias Venado drives growth through focus on affordability
CHANNELS
  • Small local grocers retains broad reach
  • Supermarkets and hypermarkets lead growth
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTSBOTTLED WATER IN BOLIVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Need for reliable hydration drives importance of bottled water
INDUSTRY PERFORMANCE
  • Bottled water continues to play essential role, even amid economic pressures
  • Still purified bottled water sees rapid growth
WHAT’S NEXT?
  • Local bottlers will drive future growth
  • Digitalisation will transform distribution models
  • Health and wellness will shape next phase of growth
COMPETITIVE LANDSCAPE
  • EMBOL leads sales through continued success of Vital brand and growing influence of Aquarius
  • Small emerging players drive growth
CHANNELS
  • Traditional retail continues to drive expansion
  • E-commerce gains traction
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTSSPORTS DRINKS IN BOLIVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports drinks gain traction through affordability and flavour innovation
INDUSTRY PERFORMANCE
  • Sports drinks continues to expand through stable pricing and functional positioning
  • Regular sports drinks remains key growth driver
WHAT’S NEXT?
  • Local players to drive steady growth as imports decline
  • EMBOL to drive growth through investment in e-commerce
  • Sports drinks will become more mainstream and hydration-focused
COMPETITIVE LANDSCAPE
  • EMBOL’s Powerade anchors sales
  • Suerox sets new precedent for multifunctional hydration products
CHANNELS
  • Small local grocers continue to serve everyday household needs
  • Traditional stores are key entry points for new innovations, while e-commerce and direct selling expand access
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTSENERGY DRINKS IN BOLIVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Energy drinks expand daily relevance through local Innovation and multifunctional benefits
INDUSTRY PERFORMANCE
  • Local innovation and stable prices fuel growth
  • Reduced sugar energy drinks have growing, niche presence while regular formulations dominate sales
WHAT’S NEXT?
  • Local offerings will power consumption
  • EMBOL to drive future growth through digitalisation strategy
  • Players to pursue health-focused innovation
COMPETITIVE LANDSCAPE
  • Industrias Bongo Bongo’s Black brand leads sales
  • Emerging players drive growth
CHANNELS
  • Small local grocers lead sales, despite competition from modern retailers
  • Small local grocers drive growth with promotions and affordable formats
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTSRTD TEA IN BOLIVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD tea struggles to maintain relevance amid economic pressures and supply challenged
INDUSTRY PERFORMANCE
  • RTD tea contracts as consumers prioritise basic necessities
  • Regular still varieties dominate sales
WHAT’S NEXT?
  • RTD tea expected to stabilise as loyal consumers and lighter formulations support demand
  • Pil Andina’s extensive distribution network will anchor sales
  • Health and wellness positioning will help RTD tea to sustain its relevance
COMPETITIVE LANDSCAPE
  • Pil Andina holds onto its lead
  • Smaller competitors struggle to gain traction
CHANNELS
  • Pil Andina ensures small local grocers remains at heart of RTD distribution
  • Supermarkets and hypermarkets gain traction with widest selections
CATEGORY DATA
  • Table 101 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 102 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 103 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 104 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 105 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 106 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 107 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 108 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 109 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 110 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSRTD COFFEE IN BOLIVIAKEY DATA FINDINGSCOUNTRY REPORTSCONCENTRATES IN BOLIVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concentrates struggles to maintain relevance amid rise of RTD options
INDUSTRY PERFORMANCE
  • Concentrates faces growing competition from more convenient alternatives
  • Powder concentrates dominates sales
WHAT’S NEXT?
  • Players will seek to balance affordability with premium innovation
  • E-commerce and direct selling will redefine concentrates distribution
  • Emerging health and labelling trends could facilitate shift towards cleaner formulations
COMPETITIVE LANDSCAPE
  • Industrias Venado dominates sales
  • Smaller brands drive growth with premium, health-focused innovations
CHANNELS
  • Traditional trade remains integrated in daily routines
  • Direct selling shows greatest resilience
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 113 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 114 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 115 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 116 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 117 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
  • Table 118 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 119 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 120 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 121 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 122 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 123 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 124 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 125 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 126 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 127 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 128 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS