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Soft Drinks in Lithuania

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    Report

  • 84 Pages
  • December 2025
  • Region: Lithuania
  • Euromonitor International
  • ID: 354808
The soft drinks industry in Lithuania has been hit by an unusually cold summer and creeping inflation, weakening seasonal demand and prompting retailers to rely on promotions to drive sales. Traditional categories like juice and carbonates have lost traction, while energy drinks, functional bottled waters, and kombucha are attracting consumer attention, thanks to their added-value properties.

This Soft Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks under pressure from weather, price pressures and health trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Soft drinks volumes decline amid cold summer weather and creeping inflation
  • Shift towards low sugar options
  • Energy drinks drives growth
WHAT’’S NEXT?
  • Modest growth despite ongoing challenges
  • Private label offerings could gain traction
  • Added-value drinks deliver above-average growth
COMPETITIVE LANDSCAPE
  • Birštono Mineraliniai Vandenys and Coca-Cola remain key industry players
  • Private label fuels growth for Maxima while Red Bull benefits from expansion of energy drinks
CHANNELS
  • Supermarkets remains leading channel
  • Convenience stores leads growth while e-commerce continues to expand
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
CARBONATES IN LITHUANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Declining demand as consumers shift towards healthier and functional alternatives
INDUSTRY PERFORMANCE
  • Cold summer weather hinders sales
  • Shift towards reduced sugar options
WHAT’S NEXT?
  • Modest expected growth amid increased competition
  • Sugar tax will impact prices of regular carbonates
  • Innovations will have little long-term impact
COMPETITIVE LANDSCAPE
  • Cola-Cola continues to lead sales
  • Lidl registers rapid growth
CHANNELS
  • Supermarkets remains leading channel
  • E-commerce continues to expand
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTSJUICE IN LITHUANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Juice faces ongoing challenges
INDUSTRY PERFORMANCE
  • Juice sales decline further in light of continuing price pressures
  • Not from concentrate 100% juice shows greatest resilience
WHAT’S NEXT?
  • Juice sales to decline further amid rising health concerns
  • Anticipated lack of innovation
  • New sugar tax will likely impact sales
COMPETITIVE LANDSCAPE
  • Lidl leads through strong private label portfolio
  • Maxima gains traction
CHANNELS
  • Supermarkets remains dominant channel
  • E-commerce and convenience stores show greatest resilience
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTSBOTTLED WATER IN LITHUANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weather and economic pressures hit sales
INDUSTRY PERFORMANCE
  • Bottled water fall sharply after a weak summer season
  • Functional bottled water retains some momentum
WHAT’S NEXT?
  • Functional variants will drive growth in weather-dependent category
  • Innovation will remain limited outside functional bottled water
  • Still natural mineral water will retain its stronghold amongst urban consumers
COMPETITIVE LANDSCAPE
  • Birštono Mineraliniai Vandenys dominates sales
  • Fairfood Baltic gains momentum through functional water offerings
CHANNELS
  • Supermarkets maintains leadership in bottled water
  • E-commerce is fastest-growing channel
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTSSPORTS DRINKS IN LITHUANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Cold summer weather limits sales
INDUSTRY PERFORMANCE
  • Sports drinks sales remain flat in 2025
  • Reduced sugar offerings lead growth
WHAT’S NEXT?
  • Sports drinks poised for steady growth, driven by functional demand
  • Increased participation from local and regional players
  • Sugar tax set to raise prices and shift demand towards reduced-sugar offerings
COMPETITIVE LANDSCAPE
  • Mega Baltic UAB maintains strong leadership with Oshee
  • Smaller brands gain momentum
CHANNELS
  • Supermarkets remains leading distribution channel for sports drinks
  • E-commerce sees fastest growth
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTSENERGY DRINKS IN LITHUANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Energy drinks grow in popularity amid busy lifestyles
INDUSTRY PERFORMANCE
  • Rapid growth for energy drinks
  • Growing demand for reduced sugar formulations, although regular offerings continue to grow in popularity
WHAT’S NEXT?
  • Slowing, but sustained growth
  • Flavour innovation will be key growth driver
  • Upcoming sugar tax could impact consumption patterns
COMPETITIVE LANDSCAPE
  • Intense competition between leading global brands
  • Svyturys Utenos Alus UAB leads expansion
CHANNELS
  • Supermarkets remains key channel for energy drinks
  • E-commerce gains traction
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTSCONCENTRATES IN LITHUANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concentrates face stiff competition
INDUSTRY PERFORMANCE
  • Demand remains stagnant amid competition from more dynamic RTD alternatives
  • Liquid concentrates benefits from recent innovations
WHAT’S NEXT?
  • Modest growth for concentrates, driven by liquid formulations
  • Premium syrups could offer added-value opportunities
  • Sugar tax will likely push up prices
COMPETITIVE LANDSCAPE
  • Druskininku Rasa UAB leads sales
  • Lidl expands portfolio of liquid concentrates
CHANNELS
  • Supermarkets remains dominant channel
  • E-commerce plays key role in accessing niche products
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 102 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
  • Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTSRTD TEA IN LITHUANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD tea continues to struggle
INDUSTRY PERFORMANCE
  • RTD tea faces declining sales amid strong competition from other soft drinks
  • Carbonated RTD tea and kombucha continues to show positive growth, but remains niche
WHAT’S NEXT?
  • RTD tea sales to remain stagnant amid growing competition
  • Kombucha will continue to post positive growth but take-up will remain limited
  • Sugar tax to impact prices and consumer choices
COMPETITIVE LANDSCAPE
  • Coca-Cola leads with Fuze Tea
  • Lidl’s Freeway private label benefits from its affordability
CHANNELS
  • Supermarkets remains core distribution channel
  • E-commerce is fastest-growing channel
CATEGORY DATA
  • Table 117 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 118 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSRTD COFFEE IN LITHUANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weak demand for RTD coffee
INDUSTRY PERFORMANCE
  • Modest growth amid seasonal and distribution challenges
  • Strong competition from energy drinks
WHAT’S NEXT?
  • Modest growth with seasonality and lack of investment remaining ongoing challenges
  • Limited innovation and consumer perceptions will constrain sales
  • Sugar tax will likely impact retail prices
COMPETITIVE LANDSCAPE
  • Paulig retains leading presence
  • Lidl continues to expand
CHANNELS
  • Supermarkets leads sales
  • E-commerce gains traction through convenience and value
CATEGORY DATA
  • Table 129 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 130 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS