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Soft Drinks in Slovenia

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    Report

  • 83 Pages
  • January 2026
  • Region: Slovenia
  • Euromonitor International
  • ID: 354810
In 2025, the Slovenian soft drinks industry was shaped by polarised consumer behaviour: while health-conscious consumers drove demand for functional and low-sugar beverages, cost-conscious shoppers increasingly favoured private label options. Premiumisation strengthened niche categories like RTD tea, RTD coffee, sports drinks, and functional bottled water.

This Soft Drinks in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks landscape becomes increasingly polarised
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Modest growth for soft drinks
  • Manufacturers navigate a polarised landscape
  • Health and wellness claims move into the mainstream
WHAT’S NEXT?
  • Continued growth, despite demographic constraints
  • New entrants expected as private label strengthens
  • E-commerce to drive growth while modern grocery retailers will remain dominant
COMPETITIVE LANDSCAPE
  • Radenska retains its leadership
  • Nestlé Adriatic emerges as most dynamic soft drinks company
CHANNELS
  • Supermarkets and hypermarkets dominate soft drinks distribution
  • Retail e-commerce leads growth
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
CARBONATES IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health trends reshape consumption
INDUSTRY PERFORMANCE
  • Modest growth for carbonates as consumers shift to perceiver healthier soft drinks
  • Reduced-sugar other non-cola carbonates sees fastest growth
WHAT’S NEXT?
  • Minimal growth expected as consumers shift towards healthier beverages
  • Carbonates to embrace health-focused innovation and product diversification
  • Regulatory changes to impact manufacturer strategies
COMPETITITVE LANDSCAPE
  • Coca-Cola HBC Slovenija doo leads sales with broad brand portfolio
  • Jamnica doo drives growth through innovation
CHANNELS
  • Hypermarkets offer one-stop shopping convenience
  • Retail e-commerce leads growth
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTSJUICE IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health, innovation and digitalisation shape juice landscape
INDUSTRY PERFORMANCE
  • Juice sales in Slovenia grow steadily amid flavour innovation and launch of new healthier variants
  • Not-from-concentrate 100% juice leads growth
WHAT’S NEXT?
  • Juice growth to moderate amid changing consumer preferences
  • Digitalisation and automation will reshape Slovenia’s juice industry
  • Legislative changes will impact juice producers
COMPETITITVE LANDSCAPE
  • Fructal doo leads juice with strong brand recognition
  • Private label shows greatest dynamism
CHANNELS
  • Hypermarket leads juice distribution
  • E-commerce taps into increasingly busy lifestyles
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTSBOTTLED WATER IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and functional appeal are key growth drivers
INDUSTRY PERFORMANCE
  • Bottled water continues to grow amid health and wellness trends
  • Functional bottled water leads growth
WHAT’S NEXT?
  • Bottled water set for accelerated growth, driven by flavoured and functional innovations
  • Innovation to combine sustainability and smart hydration
  • Premium and functional bottled water gains traction amid focus on purity and transparency
COMPETITITVE LANDSCAPE
  • Radenska doo maintains its lead
  • Atlantic Droga Kolinska doo benefits from new product launches
CHANNELS
  • Hypermarkets lead bottled water distribution
  • Retail e-commerce drives growth
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTSSPORTS DRINKS IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health, innovation, and convenience drive growth of sports drinks
INDUSTRY PERFORMANCE
  • Sports drinks expand amid rising fitness trends
  • Regular sports drinks dominates sales
WHAT’S NEXT?
  • Sports drinks set for continued growth, driven by health-conscious consumers
  • Innovation will continue apace
  • Shift towards clean-label and sustainable formulations
COMPETITITVE LANDSCAPE
  • Nika Bev doo leads sports drinks
  • Niche brands drive growth
CHANNELS
  • Hypermarkets dominate sports drinks distribution
  • E-commerce strengthens its role
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTSENERGY DRINKS IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising health concerns and increasing living costs impact sales
INDUSTRY PERFORMANCE
  • Energy drinks register slowdown in growth
  • Reduced-sugar energy drinks lead growth amid health-focused consumer trends
WHAT’S NEXT?
  • Limited growth amid changing lifestyles
  • Technological innovation will transform energy drinks
  • Efforts to address youth consumption of energy drinks could impact sales
COMPETITITVE LANDSCAPE
  • Roiss Dva doo enjoys success through Red Bull brand
  • Emerging brands drive diversification
CHANNELS
  • Hypermarkets lead energy drinks distribution
  • Retail e-commerce boosts access to energy drinks brands
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTSCONCENTRATES IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concentrates face shifting preferences towards healthier variants
INDUSTRY PERFORMANCE
  • Concentrates sees relatively flat performance
  • Powder variants lead growth
WHAT’S NEXT?
  • Subdued performance for concentrates
  • Growing manufacturer focus on powder concentrates
  • Shift towards healthier options
COMPETITITVE LANDSCAPE
  • Atlantic Trade doo leads concentrates, supported by strong brand equity
  • Vital Mestinje doo drives growth through strong value positioning
CHANNELS
  • Supermarkets leads concentrates distribution
  • E-commerce reshapes distribution of concentrates
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 102 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
  • Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTSRTD TEA IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD tea benefits from health and wellness trends and innovation
INDUSTRY PERFORMANCE
  • RTD outperforms overall soft drinks market due to health-led demand
  • Regular and reduced sugar variants benefit from high number of new product launches
WHAT’S NEXT?
  • RTD tea poised for steady growth
  • Advanced technologies will drive improvements to product quality, efficiency and sustainability
  • Anticipated shift towards more sophisticated, healthier offerings
COMPETITITVE LANDSCAPE
  • Nika Bev doo retains leadership
  • Coca-Cola HBC Slovenija doo leads growth, following entry of Nestea
CHANNELS
  • Modern grocery retailers lead sales
  • E-commerce strengthens its role
CATEGORY DATA
  • Table 117 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 118 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSRTD COFFEE IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD coffee thrives on back of busier lifestyles
INDUSTRY PERFORMANCE
  • RTD coffee retains growth momentum, driven by convenience and innovation
  • Innovation centres around non-dairy and sugar-free variants
WHAT’S NEXT?
  • RTD coffee will continue to see robust growth
  • Flavour, sustainability and customisation will be key areas of focus
  • Health and wellness trend will impact manufacturer strategies
COMPETITITVE LANDSCAPE
  • Atlantic Trade doo leads with Rauch Cafemio
  • Nestlé Adriatic doo drives growth with Nescafé
CHANNELS
  • Convenience stores lead RTD coffee distribution
  • Retail e-commerce continues to gain strength
CATEGORY DATA
  • Table 129 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 130 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS