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Travel in Bulgaria

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    Report

  • 41 Pages
  • October 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 354813
Travel in Bulgaria is expected to continue expanding in current value terms in 2025, although at a more moderate pace compared to the strong post-COVID rebound seen earlier in the review period. Growth is being supported by rising inbound tourism, driven by the rising perception of the country as a more cost-effective alternative to more established destinations such as Greece or Spain.

The Travel in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Travel in 2025: The Big Picture
  • Airlines: Key trends
  • Hotels: Key trends
  • Booking: Key trends
  • What next for travel?
MARKET DATA
  • Table 1 Surface Travel Modes Sales: Value 2020-2025
  • Table 2 Surface Travel Modes Online Sales: Value 2020-2025
  • Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
  • Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
  • Table 5 In-Destination Spending: Value 2020-2025
  • Table 6 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BOOKING IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rise in online bookings and growing preference for self-organised travel
  • Travel providers invest in digital platforms
PROSPECTS AND OPPORTUNITIES
  • Booking sales will be supported by both organised and self-directed travel
  • Mobile and AI technologies to drive growth in bookings
CATEGORY DATA
  • Table 7 Booking Sales: Value 2020-2025
  • Table 8 Business Travel Sales: Value 2020-2025
  • Table 9 Leisure Travel Sales: Value 2020-2025
  • Table 10 Travel Intermediaries NBO Company Shares: % Value 2020-2025
  • Table 11 Forecast Booking Sales: Value 2025-2030
  • Table 12 Forecast Business Travel Sales: Value 2025-2030
  • Table 13 Forecast Leisure Travel Sales: Value 2025-2030
LODGING (DESTINATION) IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rise in luxury tourism boosts hotel revenues
  • Hotel players focus on upgrading their amenities
PROSPECTS AND OPPORTUNITIES
  • Growth in international tourism to drive sales
  • Expansion of ultra-inclusive offerings will strengthen Bulgaria’s position in luxury segment
CATEGORY DATA
  • Table 14 Lodging (Destination) Sales: Value 2020-2025
  • Table 15 Lodging (Destination) Online Sales: Value 2020-2025
  • Table 16 Hotels Sales: Value 2020-2025
  • Table 17 Hotels Online Sales: Value 2020-2025
  • Table 18 Other Lodging Sales: Value 2020-2025
  • Table 19 Other Lodging Online Sales: Value 2020-2025
  • Table 20 Lodging (Destination) Outlets: Units 2020-2025
  • Table 21 Lodging (Destination) Rooms: Number of Rooms 2020-2025
  • Table 22 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
  • Table 23 Hotels NBO Company Shares: % Value 2020-2024
  • Table 24 Hotel Brands by Key Performance Indicators 2025
  • Table 25 Forecast Lodging (Destination) Sales: Value 2025-2030
  • Table 26 Forecast Lodging (Destination) Online Sales: Value 2025-2030
  • Table 27 Forecast Hotels Sales: Value 2025-2030
  • Table 28 Forecast Hotels Online Sales: Value 2025-2030
  • Table 29 Forecast Other Lodging Sales: Value 2025-2030
  • Table 30 Forecast Other Lodging Online Sales: Value 2025-2030
  • Table 31 Forecast Lodging (Destination) Outlets: Units 2025-2030
AIRLINES IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Expansion of air connections supports growth in sales
  • Low-cost airlines dominate the market
PROSPECTS AND OPPORTUNITIES
  • Airline sales poised for growth
  • Partnerships will strengthen Bulgaria’s aviation sector
CATEGORY DATA
  • Table 32 Airlines Sales: Value 2020-2025
  • Table 33 Airlines Online Sales: Value 2020-2025
  • Table 34 Airlines: Passengers Carried 2020-2025
  • Table 35 Airlines NBO Company Shares: % Value 2020-2024
  • Table 36 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
  • Table 37 Low Cost Carriers Brands by Key Performance Indicators 2025
  • Table 38 Full Service Carriers Brands by Key Performance Indicators 2025
  • Table 39 Forecast Airlines Sales: Value 2025-2030
  • Table 40 Forecast Airlines Online Sales: Value 2025-2030
TOURISM FLOWS IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing diversity of tourist base
  • Outbound travel remains focused on European destinations
PROSPECTS AND OPPORTUNITIES
  • Inbound travel will continue to expand
  • Outbound travel from Bulgaria poised for growth
CATEGORY DATA
  • Table 41 Inbound Arrivals: Number of Trips 2020-2025
  • Table 42 Inbound Arrivals by Country: Number of Trips 2020-2025
  • Table 43 Inbound City Arrivals 2020-2025
  • Table 44 Inbound Tourism Spending: Value 2020-2025
  • Table 45 Forecast Inbound Arrivals: Number of Trips 2025-2030
  • Table 46 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
  • Table 47 Forecast Inbound Tourism Spending: Value 2025-2030
  • Table 48 Domestic Tourism by Destination: Number of Trips 2020-2025
  • Table 49 Domestic Spending: Value 2020-2025
  • Table 50 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
  • Table 51 Forecast Domestic Spending: Value 2025-2030
  • Table 52 Outbound Departures: Number of Trips 2020-2025
  • Table 53 Outbound Departures by Destination: Number of Trips 2020-2025
  • Table 54 Outbound Tourism Spending: Value 2020-2025
  • Table 55 Forecast Outbound Departures: Number of Trips 2025-2030
  • Table 56 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
  • Table 57 Forecast Outbound Spending: Value 2025-2030