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Toothpaste - Global Market Trajectory & Analytics

  • ID: 354898
  • Report
  • May 2021
  • Region: Global
  • 484 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • CCA Industries, Inc.
  • Colgate-Palmolive Company
  • GlaxoSmithKline PLC
  • Hindustan Unilever Ltd.
  • Patanjali Ayurved Limited
  • Ranir, LLC

Global Toothpaste Market to Reach US$19.5 Billion by the Year 2027


Amid the COVID-19 crisis, the global market for Toothpaste estimated at US$14.9 Billion in the year 2020, is projected to reach a revised size of US$19.5 Billion by 2027, growing at a CAGR of 3.9% over the analysis period 2020-2027.Regular, one of the segments analyzed in the report, is projected to grow at a 3.6% CAGR to reach US$3.4 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Anti-Caries segment is readjusted to a revised 3.1% CAGR for the next 7-year period. This segment currently accounts for a 11.7% share of the global Toothpaste market.

The U.S. Accounts for Over 16.1% of Global Market Size in 2020, While China is Forecast to Grow at a 5.9% CAGR for the Period of 2020-2027


The Toothpaste market in the U.S. is estimated at US$2.4 Billion in the year 2020. The country currently accounts for a 16.08% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$2 Billion in the year 2027 trailing a CAGR of 5.9% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2% and 2.2% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 3.4% CAGR while Rest of European market (as defined in the study) will reach US$2 Billion by the year 2027.

Whitening Segment Corners a 24% Share in 2020


In the global Whitening segment, USA, Canada, Japan, China and Europe will drive the 3.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$2.5 Billion in the year 2020 will reach a projected size of US$3.2 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.9 Billion by the year 2027, while Latin America will expand at a 5.8% CAGR through the analysis period.

Select Competitors (Total 142 Featured) -

  • CCA Industries, Inc.
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive (India) Ltd.
  • Colgate-Palmolive Company
  • Dabur India Ltd.
  • GlaxoSmithKline PLC
  • Henkel AG & Co. KGaA
  • Hindustan Unilever Ltd.
  • LG Household & Health Care Ltd.
  • Lion Corporation
  • Patanjali Ayurved Limited
  • Procter & Gamble Company
  • Ranir, LLC
  • Sunstar Suisse S.A.
  • Unilever plc
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • CCA Industries, Inc.
  • Colgate-Palmolive Company
  • GlaxoSmithKline PLC
  • Hindustan Unilever Ltd.
  • Patanjali Ayurved Limited
  • Ranir, LLC
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Oral Care Products: Maintaining Health of Teeth & Mouth
  • Toothpaste: An Essential Component of Routine Oral Hygiene Regimen
  • Developing Countries Turbo Charge Future Market Growth
  • Exhibit 1: Per Capita Consumption (in Grams per Year) of Toothpaste in Select Countries for 2019
  • Whitening Toothpastes Lead Global Toothpaste Market
  • Competitive Landscape
  • Multinationals Rule the Roost in the Toothpaste Market
  • Factors Impacting Sales of Toothpastes in the Worldwide Market (Score on a Scale of 1-10)
  • Global Competitor Market Shares
  • Exhibit 2: Toothpaste Competitor Market Share Scenario Worldwide (in %): 2019
  • Saturation Triggers Competition and Segmentation
  • Change in Marketers Strategy
  • Recent Market Activity
  • Leading Toothpaste Brands
  • Brand Extensions: Order of the Day
  • Advertising and Promotion
  • Advertising - For a “Brand” New Smile
  • The GEL Craze
  • Branding - Impact on Purchases
  • Advertising in the Children’s Toothpaste Segment
  • Distribution Channels
  • Supermarkets Grabs the Largest Pie
  • Strategies to Increase Market Share
  • Emergence of Multi-Channel Buyers
  • Online Marketing Catching Up
  • Product Overview
  • Types of Toothpastes
  • Regular
  • Anti-Caries / Fluoride Toothpastes
  • Whitening Toothpaste
  • Children’s Toothpaste
  • Desensitizing Toothpaste
  • Gum Protection Toothpaste
  • Multi-benefit Toothpaste
  • Tartar Control Toothpaste
  • Toothpaste Formula
  • Toothpaste Ingredients
  • Select Toothpaste Ingredients and their Attributes / Functions
2. FOCUS ON SELECT PLAYERS
  • CCA Industries, Inc. (USA)
  • Church & Dwight Co., Inc. (USA)
  • Colgate-Palmolive Company (USA)
  • Colgate-Palmolive (India) Limited (India)
  • Dabur India Limited (India)
  • GlaxoSmithKline plc (UK)
  • Henkel AG & Co. KGaA (Germany)
  • LG Household & Health Care Ltd. (South Korea)
  • Lion Corporation (Japan)
  • Patanjali Ayurved Limited (India)
  • Procter & Gamble Company (USA)
  • Ranir, LLC (USA)
  • Sunstar Suisse S.A. (Switzerland)
  • Unilever NV (Netherlands)
  • Hindustan Unilever Limited (India)
3. MARKET TRENDS & DRIVERS
  • Emerging Countries: Underpenetrated Markets Present Significant Growth Potential
  • Exponential Increase in Global Urban Population
  • Exhibit 3: World Urban Population in Million: 1950-2050P
  • Exhibit 4: Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 2000, 2020 & 2050
  • Burgeoning Middle Class Population
  • Exhibit 5: Global Middle Class Population (in Million) by Region: 2005, 2015, 2025 & 2030
  • Demographic Trends Influence Marketer Strategies
  • Herbal and Natural Toothpastes Give Tough Competition to Conventional Toothpastes
  • Biotechnology to Enable Re-growth of Teeth
  • BioMin Technologies Introduces Innovative Toothpaste Ingredient
  • Rise in Value-Added Toothpastes
  • Select Value-Added Toothpaste Products
  • New Flavors Flood Market
  • Mint - The Preferred Toothpaste Flavor
  • Toothpaste Flavors: A Comparison of Global Leading Flavors Used in Toothpastes
  • Segment Trends in the Toothpaste Market
  • Popularity of Whitening Toothpastes
  • Toothpastes with Natural Ingredients Gain Popularity
  • Sensitivity Toothpastes
  • Children’s Toothpaste
  • Remineralizing Systems
  • Triclosan: Effective but Faces Concerns over Environmental & Health Risks
  • Ban on Parabens in Few Markets
  • Recyclable Toothpaste Tube - The New Trend in Oral Care Market
4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

UNITED STATES
  • Oral Hygiene Products: An Overview
  • Exhibit 6: Oral Care Market in the US (2018): Percentage Breakdown of Value Sales by Product Category - Mouthwash, Toothbrush, Toothpaste and Tooth Whiteners
  • Toothpaste Market - A Review
  • Outlook
  • Whiteners Gain Market Share
  • Growing Demand for “all in one” Toothpastes
  • Strong Growth for Children’s Toothpaste Market
  • Multi-Benefit Segment: On an Upward Trend
  • Toothpaste for Sensitive Teeth: A Promising Market
  • Competition
  • Exhibit 7: US Toothpaste Market Share (in %) by Company: 2019
  • Exhibit 8: Breakdown of Unit Sales of Leading Brands in the US Toothpaste Market: 2018
  • Consumer Trends
CANADA

JAPAN
  • Market Overview
  • Exhibit 9: Japanese Toothpaste Market Share (in %) by Company: 2019
CHINA
  • Toothpaste Market
  • Exhibit 10: Percentage Breakdown of Value Sales by Product Category in Chinese Oral Care Market: 2019
  • Exhibit 11: Percentage Breakdown of Value Sales by Price Category in Chinese Toothpaste Market: 2019
  • Exhibit 12: Percentage Breakdown of Value Sales by Toothpaste Type in Chinese Functional Toothpaste Market: 2019
  • China to Re-Define Safety Rules for Toothpaste
  • Competitive Scenario
  • Exhibit 13: Chinese Toothpaste Market Share (in %) by Company: 2019
EUROPE
  • Market Overview
  • Government Initiatives Foster Oral Healthcare Market in Central & Eastern Europe
  • Competitive Landscape
  • Exhibit 14: European Toothpaste Market Share (in %) by Company: 2019
FRANCE

GERMANY
  • Market Overview
ITALY

UNITED KINGDOM
  • Market Overview
  • Exhibit 15: UK Toothpaste Market Share (in %) by Brands: 2019
SPAIN

RUSSIA
  • Market Overview
  • Exhibit 16: Russian Toothpaste Market Share (in %) by Brands: 2018
REST OF EUROPE

ASIA-PACIFIC
  • Outlook
  • Exhibit 17: Asia-Pacific Oral Care Market (2018): Percentage Breakdown of Volume Sales for Select Countries by Segment for Toothpaste, Toothbrush, and Others
  • Competition
  • Exhibit 18: Asia-Pacific Toothpaste Market Share (in %) by Company: 2019
AUSTRALIA

INDIA
  • Oral Hygiene Market - An Overview
  • Exhibit 19: Indian Oral Care Market (2019): Percentage Breakdown of Sales by Segment for Toothbrush, Toothpaste and Others
  • COVID-19 Impact on FMCG Sector
  • Consumer Behaviour & Marketing Response in Covid-19 Outbreak
  • Low Per Capita Consumption Offer Lucrative Opportunities for the Toothpaste Market
  • Competitive Landscape
  • Exhibit 20: Indian Toothpaste Market Share (in %) by Company: 2019
  • Exhibit 21: Indian Toothpaste Market Share (in %) by Brands: 2019
  • Herbal & Ayurvedic Toothpaste Brands Challenge Colgate’s Leadership Position
  • Patanjali Ayurveda Registers Strong Growth in Indian Oral Care Business
SOUTH KOREA

REST OF ASIA-PACIFIC

LATIN AMERICA

ARGENTINA

BRAZIL

MEXICO

REST OF LATIN AMERICA

MIDDLE EAST

IRAN

ISRAEL

SAUDI ARABIA

UNITED ARAB EMIRATES

REST OF MIDDLE EAST

AFRICA

IV. COMPETITION
  • Total Companies Profiled: 142
Note: Product cover images may vary from those shown
  • CCA Industries, Inc.
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive (India) Ltd.
  • Colgate-Palmolive Company
  • Dabur India Ltd.
  • GlaxoSmithKline PLC
  • Henkel AG & Co. KGaA
  • Hindustan Unilever Ltd.
  • LG Household & Health Care Ltd.
  • Lion Corporation
  • Patanjali Ayurved Limited
  • Procter & Gamble Company
  • Ranir, LLC
  • Sunstar Suisse S.A.
  • Unilever plc
Note: Product cover images may vary from those shown
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